A once-static website became a dynamic showcase of craftsmanship as Ulman Masonry transformed their digital presence and established local authority through a seamless WordPress redesign and strategic SEO. Their evolving online portfolio now captures new projects automatically, driving both credibility and customer leads in a competitive market.
The Challenge
Masonry is a deeply visual trade where “seeing is believing.” When we began in 2015, Ulman Masonry faced several digital obstacles:
- Static Limitations: Their original HTML/CSS website was difficult to update, making it nearly impossible to showcase their frequent new projects.
- The “Freshness” Gap: Like many busy contractors, the owner was active on social media but didn’t have the time to manually sync those updates to the website.
- Local Authority: In a competitive local market, they needed to move beyond basic listings and establish themselves as the regional expert for specialized services like chimney restoration and custom stone veneers.
The WebCitz Solution
We implemented a “Living Portfolio” strategy, ensuring the website evolved alongside their physical projects:
- WordPress Transformation (2015): We completely redesigned their digital presence, migrating them from a static HTML site to a flexible WordPress platform. This transition allowed for the creation of dedicated service pages for everything from foundation repair to decorative stone installation.
- Visual Gallery Engineering: We built out high-resolution photo galleries designed to showcase the intricate details of their stonework. Our team manages the “freshness” of the site by proactively pulling new project photos from their Facebook account, ensuring the website reflects their most current work without requiring effort from the client.
- Strategic Authority Building (SEO): To boost their search engine standing, we executed a unique PR-driven SEO strategy. By connecting the owner with authors on platforms like Qwoted, we secured high-quality, contextually relevant backlinks from major DIY and Home Improvement websites. This established Ulman Masonry as a national-level authority while dominating local search.
- Managed Local SEO: We optimized the site for the Fox Cities market, ensuring that when homeowners in the valley search for “best mason near me,” Ulman Masonry is at the top of the list.
The Result
By 2026, Ulman Masonry maintains one of the most visually impressive and technically sound contractor websites in Northeastern Wisconsin. Our 11-year partnership has turned their website into a powerful sales tool that works 24/7. By trusting WebCitz to manage their WordPress updates and social-to-web content sync, Ulman Masonry has built a digital legacy of craftsmanship that matches the stone and brick they lay in the physical world.
