Knoxville, TN Digital Marketing

What is Digital Marketing for Knoxville, TN Businesses?

In a most simple definition, digital marketing throughout Knoxville is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Knoxville business owners. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Knoxville-based businesses.

Today's digital advertising campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Knoxville, Tennessee or nationwide.

The best Knoxville digital marketing services will include tactics like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Knoxville business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Knoxville by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Knoxville, you probably love the Tennessee Volunteers basketball team. Go Tennessee Volunteers! In addition to marketing Knoxville-area websites, our internet advertising company also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional online advertising service.

Our Digital Marketing Services for Knoxville Small Businesses

We are a team of digital marketing consultants, just 741.1 miles away, with diverse knowledge and experience in the latest website advertising trends for Knoxville businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Knoxville, and the rest of the country, so let's work together.

SEO Strategies for Knoxville, TN Small Businesses

To bring your website into the first page of search results throughout Knoxville for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Knoxville, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Knoxville SEO services:

• Technical SEO services for Knoxville businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Knoxville site, and how visitors interact with it, is affected by these. Typically Knoxville web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
• On-Page SEO for Knoxville websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Knoxville or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Knoxville digital advertising strategy.
• Off-Page SEO for Knoxville websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand that your Knoxville website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Knoxville digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Knoxville SEO checklist so your competitors can't easily bypass you in search rankings.

Knoxville, TN Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Knoxville business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Knoxville search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Knoxville digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Knoxville website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Knoxville website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Knoxville digital marketing services, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Knoxville website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Knoxville business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Knoxville competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Knoxville, TN Small Businesses

Search engines use your online reputation in Knoxville to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Knoxville, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Knoxville brand.

We can help Knoxville small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Knoxville storefront. In Knoxville, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Knoxville doctors or Knoxville lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Knoxville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Knoxville, TN Small Business Content Marketing Strategies

Most Knoxville businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Knoxville websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

As your visitors in and around Knoxville start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help Knoxville digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a internet marketing agency in Knoxville, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Knoxville business.

Social Media Advertising Services for Knoxville, TN Small Businesses

The use of social media ads in Knoxville digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Knoxville company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Knoxville companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Knoxville small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Knoxville website marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Knoxville, TN Small Businesses

The use of Knoxville search engine marketing in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Knoxville business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Knoxville digital marketing strategy. For any search engine marketing campaign in Knoxville, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Knoxville, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Knoxville company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Knoxville business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Knoxville business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Knoxville business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Knoxville digital advertising campaign.

Conversion Rate Optimization (CRO) for Knoxville, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Knoxville digital marketing services. This is a critical aspect of any type of internet marketing in Knoxville since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Knoxville business might not work for a different Knoxville business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Knoxville websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Knoxville, and many other factors.

Email Marketing Services for Knoxville, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Knoxville internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Knoxville email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Knoxville, TN Small Businesses

For local service providers in Knoxville, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Knoxville lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Knoxville small business.

Video Marketing for Knoxville, TN Small Businesses

As a full-service website marketing company for Knoxville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Knoxville digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Knoxville digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Knoxville, TN Website

If you manage a business in Knoxville that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Knoxville digital advertising services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an internet marketing strategy within your Tennessee business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Knoxville is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Knoxville or throughout Tennessee?
• The flexibility of Knoxville internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Knoxville, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Knoxville non-digital ads!

How to Develop Knoxville, TN Digital Marketing Programs

Before starting a digital marketing campaign for your Knoxville-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Knoxville or beyond. Your Knoxville online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Knoxville audience. This will help ensure you focus on the right keywords for your Knoxville website marketing and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your Knoxville digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Knoxville business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Knoxville that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Knoxville lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your Knoxville website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Knoxville website.

When you have all of these Knoxville website advertising strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Knoxville digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Knoxville, TN Internet Marketing Services

We want to be the digital marketing partner of your Knoxville small business or large corporation! When researching Knoxville digital advertising firms, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Knoxville internet advertising strategies we suggest for your business. These are often the same Knoxville online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own online advertising campaign likely landed you on our website from Knoxville.

Most importantly though, you should choose our website marketing company for your Knoxville small business because you feel confident we are the right team for your Knoxville company. We are only a short drive of 11 hours and 1 min away from you in Knoxville, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our internet marketers for your Knoxville marketing services:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We get most of our leads and new clients in Knoxville from our own digital marketing campaigns.
• You probably found us in Knoxville via an online search for a service we provide.
• Our marketing team performs all of our Knoxville digital marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Knoxville digital advertising strategies that involve website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

Our internet marketers are the ones you should keep in mind when you need Knoxville internet advertising companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.