Murfreesboro, TN Digital Marketing

What is Digital Marketing for Murfreesboro, TN Businesses?

It's pretty simple: Murfreesboro digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Murfreesboro business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern online marketing program for Murfreesboro-based businesses.

Today's internet marketing campaigns often include dozens of internet advertising strategies, all working in tandem to help you improve visibility and conversions throughout Murfreesboro, Tennessee or nationwide.

For example, the best digital marketing services in Murfreesboro will include tactics to:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Murfreesboro business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Murfreesboro by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Murfreesboro, you probably love the Middle Tennessee Blue Raiders basketball team. Go Middle Tennessee Blue Raiders! In addition to marketing Murfreesboro-area websites, our online marketing firm also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Nashville, and Spring Hill small businesses and large corporations a professional website marketing service.

Our Digital Marketing Services for Murfreesboro Small Businesses

For Murfreesboro businesses, we're a team of digital marketing specialists, just 702.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Murfreesboro, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Murfreesboro, TN Small Businesses

To bring your website into the first page of search results throughout Murfreesboro for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

New digital marketing clients in Murfreesboro often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Murfreesboro SEO services:

• Technical SEO services for Murfreesboro businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Murfreesboro website. You typically need the assistance of Murfreesboro web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
• There are several factors involved with on-page SEO for Murfreesboro websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Murfreesboro or the entire country when you improve these on-page SEO areas. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Murfreesboro digital advertising strategy.
• A big part of Murfreesboro SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Murfreesboro website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Murfreesboro digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Murfreesboro SEO checklist so your competitors can't easily bypass you in search rankings.

Murfreesboro, TN Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Murfreesboro business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Murfreesboro search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Murfreesboro digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Murfreesboro search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Murfreesboro website from relevant pages and social media accounts. The most important thing to do is keep your Murfreesboro website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Murfreesboro digital marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Murfreesboro competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Murfreesboro website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Murfreesboro business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Scaning your Murfreesboro competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Murfreesboro, TN Online Reputation Management Services (ORM)

Search engines use your online reputation in Murfreesboro to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Murfreesboro, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Murfreesboro brand.

For local service companies in Murfreesboro, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Murfreesboro storefront. Online shoppers in Murfreesboro want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Murfreesboro doctors or Murfreesboro lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Murfreesboro website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Murfreesboro.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Murfreesboro, TN Small Business Content Marketing Strategies

Most Murfreesboro businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Murfreesboro websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Murfreesboro recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help Murfreesboro digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a Murfreesboro internet marketing agency. These are all effective ways to market content if you implement them correctly within your Murfreesboro business.

Murfreesboro, TN Small Business Social Media Advertising Services

The use of social media ads in Murfreesboro digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Murfreesboro company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Murfreesboro businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Murfreesboro make the most of their social media ads by setting up sales funnels and lead generation tools. In our Murfreesboro online marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Murfreesboro, TN Small Businesses

The use of Murfreesboro search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. Your Murfreesboro business will benefit from Google PPC Ads and Bing PPC Ads since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Murfreesboro digital marketing strategy. For any search engine marketing campaign in Murfreesboro, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Murfreesboro, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Murfreesboro company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Murfreesboro business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Murfreesboro business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Murfreesboro business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Murfreesboro digital marketing campaign.

Conversion Rate Optimization (CRO) for Murfreesboro, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Murfreesboro digital marketing services. This is a critical aspect of any type of digital marketing in Murfreesboro since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Murfreesboro business might not work for a different Murfreesboro business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Murfreesboro websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Murfreesboro, and many other factors.

Email Marketing Services for Murfreesboro, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Murfreesboro digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Murfreesboro email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Murfreesboro, TN Small Businesses

For local service providers in Murfreesboro, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Murfreesboro lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Murfreesboro small business.

Video Marketing for Murfreesboro, TN Small Businesses

As a full-service online marketing firm for Murfreesboro, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Murfreesboro website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Murfreesboro website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Murfreesboro, TN Website

You're going to have to think about marketing in Murfreesboro if you manage a business that sells something. There are many reasons to consider Murfreesboro digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital marketing strategy within your Tennessee business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Murfreesboro, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Murfreesboro or within Tennessee.
• Murfreesboro digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Murfreesboro, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Murfreesboro!

How to Develop Murfreesboro, TN Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Murfreesboro-based business. You want to ensure everyone involved understands the ultimate goal of the Murfreesboro internet advertising service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Murfreesboro or beyond. This helps you tailor your Murfreesboro online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Murfreesboro audience. By doing this, you'll make sure your Murfreesboro online advertising strategy focuses on the right keywords and you align it with your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Murfreesboro digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your Murfreesboro business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Murfreesboro paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Murfreesboro lead generation strategy uses splash pages and sales funnels to drive people to the goal.

Now that plans are in place for bringing traffic to your Murfreesboro website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Murfreesboro website visitors.

When all of these Murfreesboro website marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Murfreesboro website advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Murfreesboro, TN Internet Marketing Services

Whether you're a small Murfreesboro business or a big corporation, we want to be your digital marketing partner! There are many factors to consider when researching Murfreesboro digital marketing companies. With more than 18 years of experience, you know you can trust the Murfreesboro internet marketing strategies we suggest for your business. These are often the same Murfreesboro internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Murfreesboro because of the effective implementation of our own online marketing campaign.

However, you should select our online advertising agency because you feel confident we're the right team for your Murfreesboro business. We are only a short drive of 10 hours and 30 mins away from you in Murfreesboro, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our digital marketers if you need Murfreesboro marketing services:

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new clients in Murfreesboro from our own website advertising campaigns.
• You likely found our website in Murfreesboro after performing an online search for a service we offer.
• We do not outsource Murfreesboro digital marketing services since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're experts in WordPress, WooCommerce, and Shopify for any Murfreesboro digital advertising campaigns that need website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Murfreesboro internet marketing agencies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.