Is your heating/cooling company hard to find in search results? Our SEO package will help boost your organic rankings and traffic in as little as 90 days!
Over the years, we've offered heating/cooling companies a variety of search marketing campaigns to help boost their organic traffic.
We use a mix of on-page, off-page, and technical SEO within our hvac contractor search engine optimization packages. This approach helps ensure your website receives the attention it needs.
Read on if you want your heating/cooling company to rank higher in search engines!
Our SEO Services for Heating/Cooling Companies
WebCitz takes care of all search engine optimization components to ensure your heating/cooling company secures a higher position in search results.
We work with a wide variety of hvac contractors. Our SEO services can help the ranking of websites for heating contractors, air conditioning contractors, ventilation contractors, furnace repair companies, boiler installation companies, duct cleaning services, HVAC maintenance companies, HVAC equipment suppliers, indoor air quality specialists, sheet metal companies, and more!
We assess your site's SEO health and provide actionable insights to improve rankings and performance.
A Few of Our SEO experts
How to Rank HVAC Websites on Google
Here are our favorite tips to offer HVAC companies, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to heating contractors, air conditioning contractors, ventilation contractors, furnace repair companies, boiler installation companies, duct cleaning services, HVAC maintenance companies, HVAC equipment suppliers, indoor air quality specialists, sheet metal companies, and other HVAC companies.
1.) Technical SEO Tips for HVAC Companies
Technical SEO refers to optimizing your heating/cooling company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to HVAC services such as air conditioning installation and repair, furnace installation and repair, and duct cleaning.
Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about HVAC services or packages.
Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for HVAC Companies
On-page SEO involves optimizing each page of your hvac contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
Create high-quality, original content that targets your audience's search intent, such as energy-saving tips or indoor air quality guides, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
Use relevant keywords, such as air conditioning repair, furnace installation, and indoor air quality, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
Optimize your website's headings and subheadings with target keywords related to your heating & cooling services, such as duct cleaning or thermostat installation, to help search engines understand the content and improve the user experience.
Include target keywords in image alt tags, such as HVAC system components or air quality control products, to help search engines understand the context of your images and improve the accessibility of your website.
Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or promotions.
Use descriptive URLs with relevant keywords, such as /air-conditioning-repair/duct-cleaning, to improve the visibility and accessibility of your website.
Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for an HVAC company.
Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for HVAC Companies
Off-page SEO involves all the actions taken outside of your heating/cooling company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
Build useful backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and search engine rankings.
Create and maintain a strong presence on social media platforms such as Facebook and Twitter to showcase your HVAC services, engage with customers, and build brand awareness.
Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a heating & cooling company.
Collaborate with other local businesses, such as plumbing or electrical companies, to cross-promote services and build backlinks to each other's websites.
Create listings in local business directories and citation sites, such as Angie's List and HomeAdvisor, to increase visibility and improve local SEO.
Create informative and shareable content, such as educational videos or infographics about energy efficiency, to attract backlinks and improve your website's authority.
Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible HVAC services. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
Top SEO Keywords for Heating & Cooling SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your HVAC company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for an HVAC contractor, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in residential HVAC services and want to target more furnace or air conditioning repair / replacement jobs. Perhaps you are looking for more commercial HVAC leads.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for HVAC Contractors
Air conditioning repair [city/area]
Heating system installation [city/area]
Furnace repair [city/area]
Heat pump installation [city/area]
Duct cleaning [city/area]
Boiler installation [city/area]
Thermostat replacement [city/area]
Indoor air quality solutions [city/area]
AC tune-up [city/area]
Commercial HVAC services [city/area]
Emergency HVAC repair [city/area]
Geothermal system installation [city/area]
Heat exchanger repair [city/area]
HVAC maintenance [city/area]
Zoning system installation [city/area]
Licensed HVAC contractor [city/area]
Keyword Tip #1: HVAC companies can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for HVAC services in their area.
Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "AC repair", consider targeting more specific phrases such as "ductless AC installation in Dallas" or "furnace repair in Minneapolis". This can help you rank higher in search results and attract more targeted leads for your HVAC services business.
Why Choose WebCitz for Your Heating/Cooling Company Search Engine Optimization
There are many reasons to choose our SEO agency for your hvac contractor SEO service, including:
Professional SEO is what we've been doing for 19 years.
Search engine optimization plans aren't outsourced, since our SEO agency employs its own team of professionals.
Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Tara Candland
Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Josh Coonen
Highly recommended WebCitz! Very impressed with their work and professionalism. Their website design exceeded my expectations and I'll definitely consider them for additional services.
Cassie Richards
Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Wendy Bottesi
Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!