WebCitz started working with this client in 2009
- Client: Kevin Levar
- Platform: WordPress
- Industry: Art & Design
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
Managing the digital presence of a touring artist involves constant change. The hurdles we helped Kevin’s team overcome included:
- Frequent Rebranding: As new albums were released or tours announced, the website needed a completely fresh visual “vibe” to match the latest creative direction.
- Converting Design to Code: His internal team would create specific, high-resolution designs that needed to be converted into functional websites without losing the artistic nuances.
- Monetizing the Brand: They needed a reliable way to sell merchandise – including CDs, apparel, and books – directly to fans.
- Event Urgency: The site needed to serve as a hub for fans to find tour dates and concert information, requiring a layout that could be updated quickly and easily.
The WebCitz Solution
We provided a “Developer-on-Demand” model that allowed for maximum creative flexibility:
- Custom Design Implementations: Over the span of several years, we executed numerous redesigns. Every time Kevin’s team delivered a new layout design, our developers would “slice” and code the theme, ensuring it was pixel-perfect and functional across all browsers.
- Merchandise Store Launch: We built out a secure e-commerce storefront. This allowed Kevin to capitalize on his growing fanbase by selling physical goods directly through his own site, bypassing some of the fees associated with third-party retailers.
- Tour & Event Integration: We developed dedicated sections for concert promotion. These areas were designed to handle high traffic bursts following media appearances and featured clear links for ticket purchases and venue information.
- Multimedia Integration: To keep fans engaged, we integrated audio and video players, allowing visitors to sample music or watch sermon highlights and music videos directly on the homepage.
- Technical Agility: Because we were working with an artist’s team, we prioritized rapid deployment. When a new tour was announced or a design was finalized, we moved quickly to ensure the live site reflected the latest news.
The Result
During a pivotal period in his career, Kevin LeVar had a web presence that was as professional and polished as his music. Our partnership allowed his creative team to dream big with their designs, knowing that WebCitz could handle the technical execution. The ability to launch a merchandise store and promote global tours from a single, ever-evolving platform helped solidify his brand in the gospel and inspirational music community.
