WebCitz started working with this client in 2014
- Client: Insight Healthy Living (website offline)
- Platform: Joomla
- Industry: Health & Wellness
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
As a monthly publication, InSight needed a digital platform that could handle three distinct workflows simultaneously:
- Digital Archive Access: Allowing readers to download full monthly issues in PDF format while providing a modern “web-first” reading experience for featured articles.
- Advertiser Transparency: Managing a large roster of paid advertisers who needed proof of their display ads and a way to manage their accounts without manual staff intervention.
- Automated Revenue: Moving away from manual invoicing to a secure, online payment system for ad space renewals.
The WebCitz Solution
We engineered a robust Joomla-based “Publishing Hub” that automated the most time-consuming parts of their business:
- Custom Joomla Development: We built a bespoke Joomla site that functioned as a professional media kit and digital library. We designed a clean, wellness-focused aesthetic that complemented their high-quality print photography.
- Specialized Advertiser Portal: This was the cornerstone of the B2B strategy. We developed a private login area where paid advertisers could:
- View Active Campaigns: See the specific display ads currently running on the site.
- Ad Management: Access metrics or proofs related to their placements.
- Self-Service Billing: Pay for new ad space or renew existing contracts through a streamlined interface.
- Dual-Format Content Delivery: We built a flexible content system that allowed the client to:
- Monthly Issue Uploads: List and host full monthly publications for high-resolution download.
- Featured Article Conversion: Easily post key articles as responsive web pages, complete with SEO optimization, for readers who preferred scrolling over downloading.
- PayPal Payments Pro Integration: We integrated PayPal Payments Pro into their custom purchase forms. This allowed for seamless, professional credit card processing directly on the site, ensuring that the publication’s cash flow was automated and secure.
- Managed Hosting & Maintenance: For several years, we provided the secure hosting environment and technical maintenance required to keep their advertiser portal and digital archives online 24/7.
The Result
By 2014 standards, InSight Healthy Living possessed one of the most advanced digital publication platforms in the Wisconsin media market. The automation of the advertiser portal and the online payment system drastically reduced administrative overhead for the client, while the dual-format content approach significantly increased their digital readership and search engine visibility.
