WebCitz started working with this client in 2017
- Client: Aviator Scrubs (website offline)
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Maintenance / Support
The Challenge
Aviator Scrubs in Texas, a provider of specialized, heavy-duty medical scrubs and apparel, was operating on an iPower-hosted website. As their product line expanded and e-commerce standards evolved, the client faced the challenge of keeping their storefront “fresh” and functional within the constraints of an older site-building platform. They needed a technical partner who could manage the day-to-day updates of a growing product catalog while providing expert advice on how to transition to a more modern, scalable e-commerce architecture.
The WebCitz Solution
WebCitz provided the technical bridge between their existing platform and their business goals:
- Catalog & Product Management: We performed regular website maintenance to ensure that new product releases, pricing updates, and high-resolution imagery were correctly integrated into the iPower environment. This kept the site professional and relevant for their medical professional customer base.
- Platform Performance Optimization: Within the technical limits of the iPower builder, we worked to optimize the site’s layout and performance, ensuring that customers had a reliable experience when browsing specialized medical gear.
- Strategic Migration Consulting: We provided in-depth consulting regarding a potential move to a more robust e-commerce platform (such as WooCommerce or Shopify). This included analyzing their current data structure and outlining the technical requirements for a successful migration.
- Ongoing Technical Support: Our team acted as a reliable point of contact for troubleshooting and site updates, allowing the Aviator Scrubs team to focus on their manufacturing and fulfillment operations.
The Result
By providing consistent maintenance and professional oversight, WebCitz helped Aviator Scrubs maintain a functional and updated digital storefront during a critical period of their business growth. While the platform migration did not ultimately move forward, our consulting provided the client with a clear understanding of their technical standing and helped them maximize the value of their existing digital assets.
