WebCitz started working with this client in 2020
- Client: Electric Shadow Productions
- Platform: WordPress
- Industry: Art & Design
- Services: Maintenance / Support
The Challenge
Gary is a prolific composer and musician whose work spans various genres and production styles. His website, garyemusic.com, serves as a hub for his discography, videos, and professional bio. Like many creatives, Gary had a functional site but needed a “go-to” local expert to handle the technical nuances of WordPress – things like plugin conflicts, security updates, and ensuring that media-heavy pages (audio and video) loaded smoothly for visitors.
The WebCitz Solution
We took over the technical management of the site, providing the “peace of mind” that comes with having a local development team on call:
- Proactive WordPress Maintenance: We perform regular updates to the WordPress core, themes, and plugins. For a site that features embedded media and specific design elements, we ensure that updates don’t break the aesthetic or functionality Gary worked hard to create.
- Media & Performance Tuning: Music sites often struggle with page speed due to embedded players and high-resolution galleries. We worked to optimize the site’s performance so that fans and industry professionals can listen to his tracks and watch his videos without frustrating lag.
- Local, Personable Support: Because Gary chose us as a local partner, we provide a high level of accountability and clear communication. When he has a change request or a technical question, he’s talking to developers right here in his community.
- Security Monitoring: We keep the site protected against common WordPress vulnerabilities, ensuring that Gary’s creative intellectual property and professional reputation are shielded from downtime or malicious activity.
- On-Demand Technical Assistance: Beyond routine maintenance, we act as his technical “roadie,” stepping in to fix layout issues or assist with content updates whenever he’s ready to showcase new work.
The Result
By partnering with WebCitz, Electric Shadow Productions has a stable, professional digital home that allows Gary to focus on the music. The site remains a polished reflection of his long career in the industry. This relationship highlights our commitment to the local Appleton/Menasha creative scene – proving that you don’t need to look to the coasts to find high-level web expertise for the arts.
