WebCitz started working with this client in 2013
- Client: Anu-Skin
- Platform: Other
- Industry: Beauty / Personal Care, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Anu-Skin, a premium skincare provider, initially partnered with WebCitz to stabilize a complex Magento 1.x storefront. The site was heavily customized with over 50 third-party extensions, creating a high-risk environment for conflicts and security vulnerabilities. As the e-commerce landscape evolved, the client needed to transition to a more manageable platform without losing historical data or functionality, all while continuously improving their conversion rates and customer retention.
The WebCitz Solution
WebCitz has provided high-level technical direction and marketing support for Anu-Skin for over a decade:
- Enterprise-Level Magento Maintenance: For years, we managed the intricate backend of their Magento 1.x site. This included applying critical security patches and ensuring that the 50+ installed extensions remained conflict-free and fully operational.
- Consultative Platform Migration: When the client moved to WordPress and WooCommerce, WebCitz acted as the lead technical consultant. We worked alongside their other development partners to ensure a smooth transition of data, SEO value, and core e-commerce functionality.
- Conversion Rate Optimization (CRO): We performed numerous product page redesigns and UX audits to streamline the path to purchase. This included implementing abandoned cart recovery systems and improving the checkout flow to capture more revenue.
- Full-Service Digital Marketing: Beyond development, we managed their email marketing strategy, focusing on customer lifecycle management and promotional campaigns to drive repeat business.
- Ongoing Evolutionary Support: As an active client, we continue to provide WordPress maintenance and are currently in the planning stages for a comprehensive site redesign to keep the brand at the forefront of the skincare industry.
The Result
By providing steady technical hands through two different platform eras, WebCitz has helped Anu-Skin maintain a secure and profitable online presence for 11+ years. Our ability to manage extreme technical complexity in Magento and pivot into a strategic marketing role in WooCommerce has allowed Anu-Skin to consistently grow their brand and stay ahead of modern design trends.
