Beauty / Personal Care Case Studies

Magento Support, WooCommerce Migration & CRO for Skincare Retailer

WebCitz started working with this client in 2013

Platform: Magento, WooCommerce

Industries: Beauty / Personal Care, Retail / E-Commerce

Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting

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Magento Ecommerce, Marketplace Sync & PPC Growth for Beauty Retailer

WebCitz started working with this client in 2014

Platform: Magento

Industries: Beauty / Personal Care, Retail / E-Commerce

Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting

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Managed WordPress Maintenance & Stable Digital Presence for Coaching Practice

WebCitz started working with this client in 2022

Platform: WordPress

Industries: Beauty / Personal Care, Retail / E-Commerce

Services: Digital Marketing, Maintenance / Support, Web Hosting

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Custom HTML Salon Website for Fast Mobile Service Access

WebCitz started working with this client in 2022

Platform: Other

Industries: Beauty / Personal Care

Services: Web Development

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Total number of case studies: 12

Magento Support, WooCommerce Migration & CRO for Skincare Retailer

WebCitz helped Anu-Skin stabilize and maintain a highly customized Magento storefront before guiding its transition to WordPress and WooCommerce. Through long-term technical support, conversion-focused improvements, and marketing guidance, the brand preserved core ecommerce functionality while continuing to improve retention and revenue opportunities.

Magento Ecommerce, Marketplace Sync & PPC Growth for Beauty Retailer

WebCitz helped Ultimate Salon Products scale a complex beauty catalog into a streamlined ecommerce operation across its website, Amazon, and eBay. By combining Magento development, Linnworks inventory synchronization, brand-focused landing pages, and high-budget paid search management, the client reduced manual overhead while expanding national reach in a competitive market.

Managed WordPress Maintenance & Stable Digital Presence for Coaching Practice

WebCitz provided long-term WordPress stewardship for Wendy Bottesi, handling updates, security oversight, content adjustments, hosting, and domain management. The partnership kept her coaching website reliable, polished, and aligned with her evolving services throughout its active lifecycle.

Custom HTML Salon Website for Fast Mobile Service Access

WebCitz built a lean, mobile-friendly HTML website that makes Hair Extraordinaire’s services, pricing, hours, and location easy to find. The streamlined build improved load speed, reduced technical complexity, and gave the salon a polished online presence for Green Bay clients.

Custom Shopify Store & Multi-Channel Paid Media Launch for Home Maintenance Brand

WebCitz helped a new home maintenance product enter a crowded market with a premium ecommerce presence, cohesive brand experience, and aggressive acquisition strategy. The project combined custom Shopify design, paid media across multiple platforms, Mailchimp email workflows, and conversion-focused product page refinements to support a fast concept-to-consumer launch.

Brand Alignment & Hosting Migration for a Unified Salon Presence

WebCitz helped Salon Aura unify two location websites that had drifted apart visually, modernizing brand assets and consolidating hosting for a more reliable digital presence. We synchronized the website experience, integrated live Instagram content, and supported the Oshkosh location closure with redirects and Google Business Profile updates. The result was a polished, centralized online presence for the Neenah flagship that preserved SEO value and reduced customer confusion.

Custom Salon Website Build & Technical Management for Appointment Growth

WebCitz rebuilt Destenee Salon and Spa’s digital presence with a polished custom website that better reflected the salon’s upscale Chapel Hill brand. We also handled difficult hosting and PHP issues, trained the client on their control panel, and added booking-focused tools that made it easier to capture appointment requests. Ongoing updates have kept the site professional as the salon’s team and marketing needs evolved.

Joomla Website, Local SEO & Google Ads Doubled Student Leads for Hair Academy

WebCitz helped a Georgia hair academy improve how prospective students discovered the school and submitted enrollment inquiries. By launching a professional Joomla website, strengthening local search visibility, managing high-intent Google Ads, and improving conversion paths, we doubled the academy’s student lead volume within the first year.

Salon-Spa Website Redesign & 9-Year Growth Support

WebCitz rebuilt the salon’s digital presence to support a new spa-focused brand while protecting the visibility earned under the original name. The new site improved service organization, mobile usability, and appointment booking, then remained supported through years of maintenance, hosting, and content updates.

WordPress Redesign & Managed Hosting for Long-Term Spa Reliability

WebCitz helped a wellness business maintain a polished online presence through years of platform changes, freelancer handoffs, and evolving mobile expectations. After supporting the original Joomla website for more than a decade, our team rebuilt the site in WordPress and continued managing the domain, DNS, and hosting. The result was a stable, professional digital presence that protected the brand through the full life of the business.

Custom Web Development & Omni-Channel Marketing for Salon Growth

WebCitz helped Jacinda's Salon & Spa move beyond walk-ins and phone book visibility with a polished digital presence that matched its upscale in-store experience. We built a custom website, launched early social media channels, managed guest retention emails, and supported cohesive branding across physical and digital touchpoints. The result was a stronger, more recognizable salon brand that kept stylists and massage therapists booked while the business focused on client experience.

Custom Salon Website, Gift Card Sales & Booking Automation for Oshkosh Spa

WebCitz helped Salon Mode modernize its customer experience with a custom-coded website, online gift card purchasing, and appointment request functionality. The solution reduced front-desk workload, supported 24/7 revenue opportunities, and helped the salon maintain a strong local digital presence until the business changed ownership.

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