WebCitz started working with this client in 2021
- Client: Bergeson Nursery
- Platform: Shopify
- Industry: Agriculture, Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support
Managing a vast, ever-changing plant inventory online is no small feat for a seasonal nursery. By streamlining Shopify maintenance and optimizing catalog performance, Bergeson Nursery was able to deliver a seamless shopping experience to local gardeners while staying focused on their horticultural expertise.
The Challenge
Bergeson Nursery, a historic third-generation family business, utilizes Shopify to manage their extensive online catalog. While Shopify is a robust e-commerce platform, managing a massive inventory of perennials, shrubs, and annuals for a high-volume seasonal business requires constant technical precision. The nursery needed a partner who could handle the complexities of a large product database and ensure the site remained a high-performing resource for gardeners throughout the Red River Valley.
The WebCitz Solution
WebCitz provides the technical expertise required to manage and optimize a professional Shopify storefront:
- E-Commerce Platform Maintenance: We handle the technical “heavy lifting” of the Shopify environment. This includes managing app integrations, ensuring theme stability, and performing the updates necessary to keep the shopping experience seamless.
- Large-Scale Catalog Management: For a nursery, the website is a living document that changes rapidly with the seasons. We assist in managing their deep product catalog, ensuring that customers have access to current plant lists, accurate availability, and expert gardening advice during the peak spring and summer months.
- Performance & Speed Optimization: High-resolution plant imagery can easily slow down an e-commerce site. We work to ensure that Bergeson Nursery’s site remains fast and responsive, allowing customers to browse hundreds of varieties across all devices without lag.
- Technical Troubleshooting: Shopify environments often rely on third-party apps for specialized functionality. WebCitz steps in to resolve any conflicts, layout breaks, or checkout issues, ensuring that the path from “browsing” to “buying” is always clear.
- Local Search Visibility: We work to ensure the nursery remains the top choice for Fertile-area and Northwest Minnesota gardeners, optimizing the Shopify platform to rank well for local search intent.
The Result
By providing professional oversight for their Shopify store, WebCitz allows Bergeson Nursery to focus on what they do best: growing world-class plants. Our support ensures that their digital “front door” is as robust and welcoming as their physical greenhouses in Fertile. With a stable, high-performance platform, they are able to preserve their legacy while meeting the modern expectations of today’s digital shoppers.
