WebCitz started working with this client in 2015
- Client: Building Maintenance of WI
- Platform: Other
- Industry: Business & Professional Services
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
Building Maintenance of Wisconsin is a leader in commercial janitorial and facility maintenance services throughout Central Wisconsin. Their primary challenge was maintaining a consistent digital presence that reflected their high standards of professionalism. Over a decade, web standards and security requirements evolved significantly. In 2022, after working with another firm to build a new site, they needed an expert agency to take the reins to ensure a successful launch, provide technical stability, and drive new commercial leads.
The WebCitz Solution
WebCitz has acted as the lead tech consultant for Building Maintenance of Wisconsin’s web presence for over nine years:
- High-Touch Maintenance (2015-Present): For nearly a decade, we have provided the day-to-day support needed to keep the site secure, updated, and fast. This long-term stability ensures that property managers and facility directors always have access to their service lists and contact information.
- Post-Launch Recovery & Support (2022): When the client returned to us with a site built by a third party, we provided the critical post-launch oversight. We optimized the new environment, fixed technical “launch bugs,” and ensured the new design met our high standards for performance and security.
- Targeted Commercial Marketing: In 2022, we executed a focused marketing campaign to introduce their revised website to the Wausau market. The goal was to boost visibility for their core services, such as carpet cleaning, floor maintenance, and specialized commercial janitorial work.
- Local Authority & SEO: We have consistently focused on maintaining their local search presence. By keeping the site healthy and the content accurate, we ensure they remain a top-tier result for commercial facility managers in the Wausau and North-Central Wisconsin areas.
- Managed Hosting & Security: We provide a secure, managed hosting environment, protecting the brand’s digital reputation from common web vulnerabilities and ensuring maximum uptime.
The Result
The 10-year relationship between WebCitz and Building Maintenance of Wisconsin is a testament to the value of a trusted technical partner. Whether we are providing background maintenance or a focused marketing push, we have ensured that Building Maintenance of Wisconsin’s digital presence remains as professional and reliable as their physical services. Our support allowed them to transition through a major site redesign without losing momentum, keeping their lead-generation pipeline open and effective.
