WebCitz started working with this client in 2010
- Client: Camp Birch Knoll
- Platform: Other
- Industry: Childcare & Family Services, Entertainment / Recreation
- Services: Maintenance / Support, Web Development
The Challenge
Birch Knoll, a premier girls’ summer camp in Northern Wisconsin, needed to modernize its digital presence to better compete for summer enrollments in the Midwest. Their Joomla site had accumulated technical debt from previous developers, including broken links and outdated core files. They needed a partner who could stabilize the platform, fix historical SEO errors, and create a design that resonated with parents and campers alike.
The WebCitz Solution
During our three-year partnership, WebCitz served as the technical and marketing lead for the Birch Knoll brand:
- Joomla Maintenance & Core Upgrades: We managed the complex process of upgrading the Joomla core and its various extensions. This ensured the site remained secure and functional, preventing the technical “drift” that often affects older CMS installations.
- Experience-Driven Web Design: We developed a new design theme that put the camp experience front and center. By emphasizing high-resolution photos of lake activities and Northwoods scenery, we helped translate the physical beauty of the camp into a compelling digital narrative.
- Strategic SEO & Regional Targeting: We implemented an SEO strategy focused on the Midwest market. By optimizing for phrases related to Wisconsin summer camps, we helped Birch Knoll improve its visibility for families researching summer programs online.
- Landing Page Development: We built out dedicated pages for specific camp programs, providing a clear and organized way for parents to digest information about activities, safety, and schedules.
- Technical SEO & Redirect Management: One of our primary tasks was cleaning up the “link equity” of the site. We implemented a comprehensive 301 redirect strategy to resolve errors left behind by previous developers, ensuring that both users and search engines could navigate the site without encountering 404 errors.
The Result
By providing dedicated support over those three years, WebCitz stabilized Birch Knoll’s digital infrastructure and enhanced its search presence. Our work provided a professional, reliable platform that showcased the camp’s unique character, helping them reach and convert more families across the Midwest during our time as their partner.
