WebCitz started working with this client in 2020
- Client: Mr Bokay Weddings
- Platform: WordPress
- Industry: Entertainment / Recreation
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
For a florist with over 40 years of experience, the challenge wasn’t their ability to design flowers, but how they presented that expertise to modern brides and grooms. They needed:
- A Distinct Aesthetic: A website that felt more like a luxury lookbook and less like a retail shop.
- Portfolio Categorization: A way to showcase their work across different wedding styles – from classic and romantic to modern and bohemian.
- Specific Lead Capture: A dedicated consultation request process tailored to collecting wedding-specific data (date, venue, budget, style) rather than just a simple contact form.
The WebCitz Solution
We developed a sophisticated digital “bridal suite” that prioritizes visual inspiration and direct consultation:
- Dedicated WordPress Brand Site: We built a custom-themed WordPress site separate from their main retail platform. This allowed for a completely different design language – using whitespace, elegant typography, and full-bleed imagery to set a high-end tone.
- Visual Portfolio Engine: We implemented a high-performance gallery system that allows potential clients to browse real-world examples of Mr. Bokay’s Click to open side panel for more information work. This showcases everything from grand centerpieces to intimate bridal bouquets, providing social proof of their versatility.
- Venue-Specific Strategy: The site was architected to attract work from prominent wedding venues in New York and Connecticut. By highlighting their familiarity with local ballroom and garden venues, we helped them build authority with venue coordinators.
- Optimized Consultation Funnel: We built a specialized intake form that qualifies leads for the shop’s wedding team. This ensures that by the time a couple sits down for a consultation, the florists already have a clear picture of the vision and logistics.
- Managed Support: Since 2020, we have provided the ongoing hosting and maintenance for this niche site, ensuring it remains a fast and secure gateway for their most profitable event work.
The Result
By separating their wedding services into a dedicated platform, Mr. Bokay Flowers and Greenhouse & Flower Delivery Click to open side panel for more information successfully elevated their brand in the competitive Westchester wedding market. The site has served as a powerful “closer” for prospective clients, providing a professional and inspiring first impression that converts social media and search traffic into high-value wedding contracts.
