WebCitz started working with this client in 2010
- Client: Premier Senior Living
- Platform: Other
- Industry: Childcare & Family Services
- Services: Maintenance / Support, Web Development
The Challenge
As a holding and management group, Premier Senior Living needed its corporate website to serve two distinct audiences: investors/partners looking for a stable management group and families looking for a trusted provider for their loved ones. Because their digital infrastructure was built on custom HTML/CSS, they lacked the flexibility of a modern CMS. They needed a technical partner capable of handling high volumes of data – from corporate press releases and blog articles to granular amenity updates for their various properties.
The WebCitz Solution
WebCitz provided a comprehensive maintenance framework that unified their national presence:
- Centralized Corporate Maintenance: We managed the core pslgroupllc.com site, ensuring the corporate mission, leadership profiles, and investment portfolios were always accurate. We handled the complex task of manual coding for regular updates to ensure the site remained professional and bug-free.
- Coordinated Content Deployment: When the corporate office in NYC released new brochures, blog articles, or operational policies, we executed a “hub-and-spoke” update strategy. We ensured these assets were published on the corporate site and then synchronized across the individual facility websites (like the Eden Heights locations) to maintain 100% brand integrity.
- Stakeholder Bridge: We served as the technical liaison between the NYC executive team and local on-site managers. This meant we could take high-level brand directives from corporate and marry them with the specific, ground-level photos and amenity updates sent by the building staff.
- Rich Media Management: We managed the integration of new photography, virtual tour links, and downloadable brochures, ensuring that regardless of the file type, the assets were optimized for the web and didn’t hinder site performance.
- Blog & SEO Management: We manually formatted and uploaded blog articles aimed at educating families on senior care, helping the corporate site build authority in a competitive healthcare niche.
The Result
Our partnership in 2010 provided Premier Senior Living with the technical stability of a large in-house IT team without the overhead. By handling the maintenance for both the corporate “parent” and the individual “child” sites, WebCitz ensured that PSL projected an image of a well-organized, high-quality management group. This project stands as a testament to our ability to handle complex, multi-layered accounts where corporate standards and local details must coexist perfectly.
