WebCitz started working with this client in 2015
- Client: Rx One Shop
- Platform: Laravel
- Industry: Medical / Dental, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Development, Web Hosting
The Challenge
RxOneShop acts as a high-volume intermediary between pharmaceutical suppliers and healthcare providers (pharmacies, hospitals, prison systems). The business faced an “impossible” technical hurdle: every supplier used different inventory formats (CSV/XML), different pricing structures, and unique shipping/minimum order requirements. The client needed a platform that could:
- Standardize Data: Merge 10+ chaotic data feeds into a single, clean database daily.
- Optimize Purchasing: Tell the customer exactly which supplier offered the lowest “price-per-pill.”
- Manage Complex Logic: Handle multiple carts in one session, each with its own supplier-specific rules.
- Ensure Security: Maintain a highly vetted, secure login environment for licensed healthcare purchasers.
The WebCitz Solution
Over a decade-long partnership, WebCitz engineered a custom solution that serves as the central nervous system for RxOneShop’s operations:
- Custom “Split-Cart” Architecture: We developed a unique shopping cart system where a single user session could manage multiple “sub-carts.” If a pharmacy ordered from three different suppliers, the system automatically applied the correct minimum order amounts and shipping logic for each, ensuring the order met supplier requirements before checkout.
- The “Price-per-Pill” Engine: We built a custom comparison tool that scans all available suppliers in real-time to highlight the most cost-effective option for the pharmacist, providing a major competitive advantage for RxOneShop.
- Advanced Search & NDC Matching: Recognizing that medical professionals often search using abbreviations or partial National Drug Codes, we built a custom search integration that supports partial matches, synonyms, and even common misspellings of complex drug names.
- Automated Data Normalization: We built a robust import/export engine that takes 10+ disparate CSV/XML files daily and standardizes them into a unified format. This includes a “Daily Failure Report” that allows the client to manually review and fix specific SKU errors in minutes.
- Strategic Laravel Migration (2020): To gain total control over the architecture, we migrated the entire system from Magento to a custom Laravel framework. This allowed for even deeper customization, faster performance, and a more scalable codebase for future growth.
- Predictive Retention Reporting: We developed custom reporting tools that monitor order volumes. If a long-term customer’s activity drops, the system alerts the sales team to check in on usability or service concerns, acting as a proactive retention tool.
- Enterprise Hosting & SEO: We moved the entire operation to a fully managed dedicated server. Simultaneously, we run ongoing SEO campaigns to ensure RxOneShop remains the top choice for wholesale pharmaceutical searches.
The Result
What started as a broken WordPress site is now an industry-leading pharmaceutical portal. WebCitz has helped RxOneShop scale from a handful of suppliers to a massive network, with current expansions into the pet medication market. The platform handles thousands of SKUs and millions of dollars in transactions with a level of precision required by the healthcare industry.
