WebCitz started working with this client in 2021
- Client: Viking Axe Throwing (website offline)
- Platform: WordPress
- Industry: Entertainment / Recreation
- Services: Digital Marketing, Maintenance / Support, Web Development
The Challenge
In 2021, the entertainment industry was navigating a post-pandemic landscape where “private, safe experiences” were in high demand. Viking Axe Throwing needed to:
- Own Local Search: Rank for high-intent keywords like “axe throwing Grand Prairie” and “birthday party ideas DFW.”
- Highlight “Private” Lanes: Communicate their unique value proposition – that bookings were 100% private and never mixed with strangers.
- Build a Repeat Audience: Shift from one-off visits to a community of regular throwers and corporate teams.
The WebCitz Solution
We executed a multi-channel marketing sprint that prioritized local authority and customer retention:
- Local SEO & Citation Building: We performed a deep dive into their local search signals. By optimizing their local citations and focusing on hyper-local content, we helped them climb the rankings for entertainment searches in Grand Prairie, Arlington, and Fort Worth.
- Google Business Profile (GBP) Optimization: We managed their GBP to ensure potential customers saw fresh photos, 5-star reviews, and current holiday hours. This is the “front door” of local business, and we kept it meticulously updated.
- Email Marketing & Loyalty: We built an email marketing engine to keep the brand top-of-mind. This included sending targeted offers for corporate team building, bachelor/ette parties, and seasonal “league” announcements, turning past customers into repeat visitors.
- Social Media Management: We curated a high-energy social presence that showcased the “Viking” experience. By focusing on user-generated content (people hitting bullseyes) and video tours of the arcade and lanes, we built social proof and excitement.
- Authority Building: Through strategic outreach and content, we positioned Viking Axe Throwing as a premier DFW attraction, leading to increased mentions in local event guides and blogs.
The Result & Merger
The marketing sprint was so successful in building brand value and customer volume that Viking Axe Throwing eventually merged with The Secret Chambers, a top-rated escape room company in the area. This merger allowed the two businesses to offer a combined “Ultimate Day of Fun” featuring award-winning escape rooms, rage rooms, and the axe throwing lanes we helped grow.
WebCitz continues to work with the combined entity, ensuring that their expanded catalog of experiences – from the Witch’s Tower Adventure to private axe throwing – remains at the top of the search results for the entire DFW metroplex.
