Bing Ads and Google Ads are two of the most popular advertising platforms for businesses. This blog post will go through the pros and cons of each platform to help you decide which one is right for your business. Both … Read More
Google Ads is a great way to get the word out about your product or service. The more people who see your ad, the higher chance you have of converting them into a customer. To aid improve ad rank and … Read More
If you’re in the business of selling goods online, then it’s important to know what your Return on Investment (ROI) is for each campaign. If you don’t know how much revenue a given campaign generated, then it’s impossible to tell … Read More
This is a topic that many marketers and business owners are interested in. In this blog post, we will discuss the benefits of ecommerce retargeting and how to improve your conversion rates by implementing it on your store. If you’re … Read More
Google ads can burn your business to the ground… OR it can be the fastest way to generate revenue with an ROI out of this world! What’s the difference? A great PPC management strategy. In this guide, you’ll learn how … Read More
Whether you’re just getting started with PPC or you are familiar with ads but just need to brush up on your paid advertising knowledge, we hope you’ll find this ultimate PPC glossary helpful! We’ll cover important PPC terms relating to … Read More
Ecommerce PPC is an important part of any online retailer’s marketing strategy. It can be a great way to generate traffic and sales for your business, but only if you do it correctly. In this post, we talk about the … Read More
Here is your step by step to guide on how to install a Facebook Pixel (Meta Pixel) on your Wix website in 10 minutes or less. What is The Facebook Pixel (Meta Pixel)? The Facebook Pixel (Meta Pixel) is a … Read More
If you are wondering what the secret is for how to write successful Google ads copy, then your not alone. Crafting strong ad copy on Google Ads isn’t hard, but to do it right, you need to know the basics … Read More
When it comes to deciding which search engine platform to advertise on, there are a lot of factors to consider, which is why we’ve created this guide on Bing Ads vs. Google Ads. To help you decide which paid search network you should … Read More
Your first step in creating a Facebook ad campaign is to select your campaign objective. This lets Facebook know which event to target and optimize your budget and bidding for. Think of it like telling Facebook what it is you wish to achieve and … Read More
Facebook retargeting is when you run ads to people who have previously interacted with your business in some way. This could be a past website visitor, a returning customer, a Facebook page fan, etc. These types of people often times are far … Read More
Facebook lookalike audiences can take past customer data and help find your new best customers all across the Facebook platform. It’s an incredibly powerful tool that draws website conversion data from your customers to identify others who are likely to … Read More
Dynamic product ads allow you to target customers who have recently visited your website and browsed key product pages, but left before completing a purchase. This is typically a great audience to target because of their elevated interest in the … Read More
The use of custom audiences can lead to some of the best targeting in your entire Facebook Ads account. These are highly defined groups of people who have established a relationship with your business in the past, such as past customers, … Read More
Facebook rules automatically check your campaigns, ad sets and ads on a set schedule and depending on your settings will either send you a notification or make a change to the campaign if the rule requirement is met. When you … Read More
Any advertiser using search engine ads should be utilizing negative keywords in their Pay Per Click campaigns. Negative keywords are words or phrases that you do not want the search engine to associate with your brand or ads and can … Read More
When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow. Facebook News … Read More
Facebook’s Ads Manager algorithm is known as one of the most sophisticated when it comes to social media advertising, but would you trust it to make “optimization” changes to the appearance of your ads? Let’s discuss whether or not you … Read More
A dark post on Facebook may just be the best thing you’ve never heard of. Offering great amounts of power, these posts might just be the difference maker for your advertising ROI. … Read More
Google Ads are an amazing way to increase sales and find new customers but without the right strategies it can quickly become a cash burner and not a cash earner. Before we jump into the 5 best Google Ads examples I want to explain to you what makes an ad so good? … Read More