WebCitz Blog

9 PPC Best Practices to Increase ROI

9 PPC Best Practices to Increase ROI

If you’re in the business of selling goods online, then it’s important to know what your Return on Investment (ROI) is for each campaign. If you don’t know how much revenue a given campaign generated, then it’s impossible to tell … Read More

Ecommerce Retargeting for Cart Abandonment

Retargeting Visitors Who Abandoned a Shopping Cart

This is a topic that many marketers and business owners are interested in. In this blog post, we will discuss the benefits of ecommerce retargeting and how to improve your conversion rates by implementing it on your store. If you’re … Read More

PPC Terms: Ultimate PPC Glossary

PPC Terms: An Ultimate PPC (Paid-Per-Click) Glossary

Whether you’re just getting started with PPC or you are familiar with ads but just need to brush up on your paid advertising knowledge, we hope you’ll find this ultimate PPC glossary helpful! We’ll cover important PPC terms relating to … Read More

How to Write Successful Google Ads Copy

How to Write Successful Google Ads Copy

If you are wondering what the secret is for how to write successful Google ads copy, then your not alone. Crafting strong ad copy on Google Ads isn’t hard, but to do it right, you need to know the basics … Read More

Free Google Shopping Listings

FREE Google Shopping Listings

Due to the coronavirus pandemic, many brick and mortar stores are now having to rely on online selling to keep their business going. As online shopping has increased, many businesses don’t have the budget to spend on online marketing.  As … Read More

Bing Ads vs Google Ads: Which is Better?

Bing Ads Vs Google Ads: Which Is Better?

When it comes to deciding which search engine platform to advertise on, there are a lot of factors to consider, which is why we’ve created this guide on Bing Ads vs. Google Ads.  To help you decide which paid search network you should … Read More

What is the Facebook Pixel?

What Is The Facebook Pixel?

The Facebook Pixel is just a simple snippet of code you place on each page of your website, but its benefits can be extraordinary! What it does is collects data that helps you track conversions from Facebook advertisements, optimize ads, … Read More

How to Choose the Right Ad Campaign Objective

How to Choose The Right Ad Campaign Objective

Your first step in creating a Facebook ad campaign is to select your campaign objective. This lets Facebook know which event to target and optimize your budget and bidding for. Think of it like telling Facebook what it is you wish to achieve and … Read More

What is Facebook Retargeting?

What is Facebook Retargeting?

Facebook retargeting is when you run ads to people who have previously interacted with your business in some way. This could be a past website visitor, a returning customer, a Facebook page fan, etc. These types of people often times are far … Read More

All About Facebook Lookalike Audiences

All About Facebook Lookalike Audiences

Facebook lookalike audiences can take past customer data and help find your new best customers all across the Facebook platform. It’s an incredibly powerful tool that draws website conversion data from your customers to identify others who are likely to … Read More

How to Use Facebook Dynamic Creative

How to Use Facebook Dynamic Creative

Dynamic product ads allow you to target customers who have recently visited your website and browsed key product pages, but left before completing a purchase. This is typically a great audience to target because of their elevated interest in the … Read More

Types of Facebook Custom Audiences

The use of custom audiences can lead to some of the best targeting in your entire Facebook Ads account. These are highly defined groups of people who have established a relationship with your business in the past, such as past customers, … Read More

What are Facebook Automated Rules?

Facebook rules automatically check your campaigns, ad sets and ads on a set schedule and depending on your settings will either send you a notification or make a change to the campaign if the rule requirement is met. When you … Read More

Facebook Image Sizes

Facebook Image Sizes

When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow. Facebook News … Read More

How to Create a Dark Post on Facebook

How to Create A Dark Post on Facebook

A dark post on Facebook may just be the best thing you’ve never heard of. Offering great amounts of power, these posts might just be the difference maker for your advertising ROI. … Read More

5 Best Google Ads Examples

Google Ads are an amazing way to increase sales and find new customers but without the right strategies it can quickly become a cash burner and not a cash earner. Before we jump into the 5 best Google Ads examples I want to explain to you what makes an ad so good? … Read More