Welcome to our comprehensive guide featuring the top finance company websites, thoughtfully curated by our experienced team of web designers and developers.
After thoroughly assessing hundreds of finance company websites, we’ve ranked them based on essential factors such as design, functionality, uniqueness, user experience, and other crucial grading components. Our goal is to provide finance companies with an abundance of inspiration and ideas for their next website, ensuring an online presence that effectively communicates their services and engages potential clients.
In this article, we’ll explore the key elements of a successful finance company website, including user-friendly navigation, professional branding, informative content, clear service offerings, and a streamlined contact process that caters to both individual and corporate clients. This isn’t our first similar article – if you check our best websites article you’ll find a collection of thousands of great websites organized into dozens of different business industries.
Join us as we delve into the world of exceptional finance company web design, and discover how to craft an online experience that sets your company apart in the competitive financial landscape.
Top Financial Company Website Designs
12. Edward Jones
24. Roche Financial
25. Morgan Stanley
30. EFS Advisors
31. Zoe Financial
33. Merrill Lynch
34. Mercer Advisors
35. Baird Wealth
41. First Command
45. Alexis Advisors
46. Bragg Financial
How to Build an Outstanding Financial Company Website
Are you in the process of building a new website for your financial company? How exciting!
Let’s walk through some of the most important steps in building a new or redesigning an existing financial company website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Acquiring a Domain Name
Choosing the right domain name for your financial company’s website is a crucial step in establishing your online identity. It serves as the address that visitors will use to access your website and plays a significant role in branding and recognition.
Here’s a step-by-step process to help you select the perfect domain name:
- Brainstorm: Start by generating ideas for your domain name, considering your company name, the services you offer, and your location.
- Simplicity: Keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your company has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your company name is Green Valley Financial Solutions, don’t register a domain name like FastMoneyLending.biz.
- Availability: Check the availability of your desired domain names before proceeding further. Many common domain names have already been registered. If that’s the case, see if your desired domain name is being used and available for purchase. Just be mindful not to spend excessive money on a domain name that’s up for sale.
- Domain Extensions: Consider which domain name extension best suits the purpose of your website. While .com is the most common and widely recognized extension, there are other options available, such as .net, .org, or industry-specific extensions like .finance.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes the name of another financial company or a well-known financial institution.
- Register the Domain: Once you’ve chosen an available domain name, it’s time to register it through a reputable domain registrar. From our experience as a digital agency, we’ve found GoDaddy and Namecheap to be the easiest domain registrars to manage.
2.) Selecting a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your next finance website.
Most financial firms are going to design content-based websites with phone numbers, contact forms, appointment schedulers, and live chats to drive conversions.
For that reason, WordPress is often a popular CMS platform for financial websites. We’ve seen some go with Wix though, too.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that offers exceptional flexibility and customization options. It caters to all types of financial company websites, from simple informational sites to more complex sites offering services and informative blog content. With a vast selection of finance-themed themes and useful plugins available, WordPress allows you to create a highly tailored website for your financial company. It’s an ideal choice if you value control and want the ability to expand your website’s functionality over time. While there is a hosted version of WordPress available, the open-source version installed on a web hosting account is more commonly used.
- Wix: The Wix platform is similar in terms of page-building features, but it is a hosted solution. We have worked on financial websites built on Wix, and it’s a solid page builder, making it another viable option. With Wix, you won’t need a separate web hosting service.
It isn’t common to see financial companies build ecommerce websites.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
While we recommend our own exceptional web hosting service for WordPress websites, there are other reliable options from various hosting companies to consider:
- WP Engine: WP Engine is one of our top choices for web hosting services for financial companies. WP Engine offers a user-friendly control panel that simplifies the creation of staging websites. Their backup process is seamless as well. The only drawback we’ve noticed is the limits they impose on PHP max_execution_time. Additionally, their pricing can escalate quickly if you require upgraded services.
- SiteGround: We have always enjoyed working with SiteGround. Their live chat and email support are exceptional compared to more well-known hosting firms. We’ve never had to wait long to connect with someone, and the first person we interacted with usually resolved the issue. Their backup tools are very user-friendly, and they offer reasonable pricing for financial companies.
- Digital Ocean: While Digital Ocean is an excellent option for cloud hosting, it may be too advanced for most financial company websites. Unlike other cloud networks we’ve tried, we have never encountered issues with the Digital Ocean cloud network. However, cloud hosting can become costly when factoring in droplet (server instance) costs, along with expenses for the operating system, control panel, server software, offsite backup, and server management. For server administration recommendations, consider checking out AdminGeekZ.
3.) Selecting a Website Template
Most financial companies prefer purchasing and customizing a pre-designed website template as it reduces web development costs and turnaround time. However, if your company prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to build a theme from scratch.
For setting up your financial company’s website, let’s focus on suggestions for finding a pre-built website template. Here are some links to major theme marketplaces to consider:
WordPress Financial Themes
Financity – Themeforest
WealthCo – Themeforest
FinFlow – Themeforest
Corzo – Themeforest
Wix Financial Themes
Browse through free and paid themes in the marketplace at wix.com, where you can find options suitable for financial companies.
4.) Crafting Content & Incorporating Visuals
Now that you have your domain name, website platform, and theme in place, it’s time to start developing content for your financial company’s website!
There are several tips you can follow to create engaging and effective website copy. Let’s explore a few:
- Know your target audience: Before writing a single word, gain a clear understanding of your target audience. Define their demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will help ensure that your financial company ranks well in search engines for relevant searches.
- Establish your key messages: Determine the main messages you want to convey through your website content. These should align with your brand, highlight your unique advantages, and clearly communicate the benefits of your financial products or services.
- Keep it concise and scannable: Online readers tend to skim content, so ensure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and enhance readability.
- Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your financial company. A well-crafted headline can entice visitors to explore your website further and learn more about your offerings.
- Strategically incorporate keywords: Conduct research on relevant keywords and naturally integrate them throughout your content. This can improve the visibility of your financial website in search engine results. However, avoid keyword stuffing, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational manner that resonates with your financial audience. Avoid jargon or overly technical language unless your target audience specifically requires it. Engage your readers by addressing them directly and using a friendly, approachable style.
- Edit and proofread: Always edit and proofread your financial content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligned with your brand voice and style guidelines. Tools like Grammarly can be helpful in this process!
- Leverage ChatGPT for assistance: If you need help generating ideas or refining the content on your financial website, consider utilizing AI tools like ChatGPT.
To enhance the visual appeal and engagement of your content, be sure to include relevant, high-quality images. Consider the following tips:
- Utilize high-quality images: Opt for visually appealing and well-composed images with high resolution. Blurry or pixelated images can diminish the overall quality of your financial website.
- Ensure relevance: Select images that are relevant to your content and help illustrate your message. Choose images that enhance the text and provide additional context or visual interest for your financial company.
- Explore stock photo resources: Take advantage of reputable stock photo websites like Unsplash, Pixabay, or Shutterstock. These platforms offer a wide range of professional-quality images relevant to the financial industry. Make sure to comply with licensing requirements and attribute images as necessary.
- Customize images when appropriate: If you have the skills or resources, consider customizing or branding images to align with your financial company’s brand. This helps create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can be useful for this purpose.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your financial website’s loading speed, affecting user experience and SEO. Tools like TinyPNG can assist with image compression.
5.) After Launch Tasks
Once you have built and launched your financial company’s website, there are several important tasks and services to consider to maximize its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implementing effective SEO strategies is crucial for improving the visibility of your financial company’s website in search results. Conduct thorough keyword research, optimize your content, and ensure a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or explore reliable third-party providers like The HOTH for assistance.
- Paid Advertising: To generate faster traffic, consider utilizing paid advertising platforms such as Google Ads or Facebook Ads to drive targeted visitors to your financial company. You can leverage our PPC management services or find talented professionals on platforms like Mayple.
- Conversion Rate Optimization (CRO): Analyze your website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance conversion rates and overall user experience on your financial website.
- Website Security: Safeguarding your financial website from malware and other threats is paramount. Ensure robust security measures such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and respond promptly to any issues. It’s also recommended to monitor website uptime using a service like UptimeRobot.
- Website Maintenance: Regular maintenance is essential to ensure optimal performance of your financial website. If you are using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider utilizing our website maintenance services or hiring a freelancer through platforms like Upwork. Don’t forget to regularly back up your financial website to prevent data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing and gather insights on how users interact with your financial website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to financial topics, update product or service information, and ensure all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in finance.
Remember, engaging in post-launch digital marketing activities is crucial for the long-term success of your financial website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.