13 Best Small Business Websites

Greetings, small business owners! Want to boost your online presence to reach more customers? Then you’re in the right place!

Our experts evaluated based on design, functionality, uniqueness, and user experience. We focused mainly on WordPress websites – the most common choice for small businesses – but also included some great examples from WooCommerce, Shopify, Wix, and other platforms.

Gain inspiration and valuable tips to help your website stand out. Explore website examples from retail stores, service businesses, restaurants & cafes, home-based businesses, and local manufacturers. For more ideas, visit our greatest web design examples article!

Top Small Business Website Designs

In this Section:

1. Skin By Gabby
2. Loro Eats
3. Milk Jar Candle Co.
4. Solo Salon
5. Vortic Watches
6. The People Vs Coffee
7. Izzy Wheels
8. Rise Athlete
9. Zee Dog
10. Kustom Thrills
11. Terlingua Real Estate
12. Silk & Willow
13. KeyNest

1. Skin By Gabby

We liked the relaxing colors that were used within this example. Including images that use the same accent color that they use for their text was a great choice. We thought their font choice was brilliant for this company which helped it stand out more. Showcasing a few before and after images to show that this treatment really works was was also smart.

2. Loro Eats

This company’s best feature is their graphics for sure. We liked how all of their paragraphs were written in short form so customers weren’t overwhelmed with content. Their blend of pastels and muted tones was something that we absolutely loved. Including some animations was another thing that really helps Loro Eats stand out from their competitors.

3. Milk Jar Candle Co.

Having original images that really harness how they wish their brand to be perceived was an amazing feature within this company. Their fun icons noticed on their packaging was something else that is playful, making them stand out. Bright colors were also used very effectively to create an engaging look. They had marketing in mind when designing a scent seer feature, allowing viewers to pick different general scents they enjoy to give them recommendations.

4. Solo Salon

Upon entering this example, our team noticed how they layered images within their template. We loved the aesthetic that they chose for their brand that is delicate yet professional. Including images of their buildings that appear in watercolor was a nice touch. Their simple line drawings that add to the overall look of their pages was something else that we liked.

5. Vortic Watches

High quality visuals appeared everywhere within this example. We loved how as you scroll, a large watch image seamlessly transforms into different watch styles. Lots of customer reviews can be found to get new people excited about these products. Their ability to transform a pocket watch into a wrist watch was something that will help this company stand out.

6. The People Vs Coffee

This logo design was something that grabbed our attention right away because it feels homemade. Short paragraphs were used within their design making content more engaging and their layout less overwhelming. This navigation bar was well labeled which made information much easier to find which is always helpful.

7. Izzy Wheels

We really love this example, mainly because of their bright colors. Allowing for product collections with big brands like Disney is something that is great for a small business like this one. We also really loved how touching their business story is – and they include it. A page dedicated to their public speaking (along with a request form) was also a very nice choice.

8. Rise Athlete

We loved this company’s use of an interesting font that is professional and readable. Lots of images were included which was stunning and improved their template. It was interesting how their images used a fading technique to occasionally get rid of hard edges. We loved that their logo used negative space in order to create the words.

9. Zee Dog

We liked how this business finds a way to allow a variety of products in many colors and patterns. Having collections that come out regularly was another thing that we enjoyed. Zee Dog did such a good job expanding on their products but also coming into other pet markets like cats. Having a small banner to show their current sales on their products of shipping was something else they did well with.

10. Kustom Thrills

Kustom Thrills has an unforgettable design. Their font and layout is very cohesive but extremely artistic, which is what makes sense for such an expressive business. Additionally, individual images and portfolios for each team member was refreshing and helpful for those wishing to book an appointment. Selling merch alongside their main service was also a good choice.

11. Terlingua Real Estate

An automatically playing video is used right away in order to grab attention. This company also does a great job with their font choice and simple graphics. Thin black lines can also be noticed to help separate content which looks amazing. Having an area for their recent listings was a great way to get people looking.

12. Silk & Willow

Silk & Willow takes an interesting approach on wedding services. Instead of the typical white and bright accent colors, it uses lots of muted colors and grays – helping them stand out. Their images were stunning with their rich dark backgrounds. Their font was a cool addition looking like a typewriter almost. Including lots of buttons to help keep a good flow without being annoyed by buttons was something else they did well with.

13. KeyNest

Our favorite part about this example was their color palette that was beautiful and relaxing. We liked their use of buttons that guide viewers towards additional information. Their logo was simple and cute which was smart. Their domain matched with their business name which made for a stronger brand. Showing other businesses that use their service was a great way to build trust.