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Ecommerce Design Best Practices

Ecommerce Design Best Practices

Do you need to redesign your ecommerce website? Do you want to know the best practices for designing an ecommerce site that gets customers to buy more? This blog post will outline the six ecommerce website tips that help make a design more effective and attractive.


Steps for Making a Great Ecommerce Website

1.) Informative product pages

Don’t let your customer be left guessing when it comes to product specifications. Provide all the necessary details and make them easy to find on every page of your website!

These product pages should include images, videos, or animations that show off the product in use. Doing this will show exactly what you’re selling and increase the likelihood of converting potential customers.

For example, if you’re selling shoes, talk about what the shoe looks like on different types of feet (wide or narrow) because that will be more appealing to certain customers. And make sure to include measurements! Take your product page to the next level with these 12 awesome steps!

Related: How to write product descriptions that sell like crazy!

product page highlighting great product Description

2.) Great product image quality

Product images are the first thing your customers see when they’re browsing a website.

Don’t risk turning them away by using low-quality product photos that don’t accurately depict what you’re selling.

Best Ecommerce Website Design Practices

3.) Make navigation efficient

Having clear navigation makes it easier for visitors who may be new to your site – or those in a rush – because they can easily find what they’re looking for.

Your site should be simple and easy to navigate because you want your customers to stay on the page, not bounce out of it. Designing with simplicity in mind is vital if you don’t want people getting lost within seconds of landing on your website.

Adding a search bar to your website will allow visitors to find exactly what they’re looking for in one click. This is especially useful if you carry a wide variety of inventory so customers can quickly filter out the items that don’t interest them and hone in on those that do.

Related: Must try marketing ideas for your ecommerce business

All birds website with navigation panel pulled down

4.) Give customers the ability to sort/filter products by price

Everyone has different budgets, so it can be a good idea to allow customers to sort the products by price and other factors, especially if you have a large inventory.

Not many customers will be happy searching through dozens of pages to find something affordable.

red square highlighting product sorting ability on a website

5.) Social proof

Social proof has been shown to increase conversion rates, which means product reviews are more than just nice-to-haves for ecommerce websites – they’re critical components of an excellent customer experience.

So, what’s the best way to make sure that you have enough social proof? Get them from people who’ve actually purchased and used your products. This way, you’ll have reviews that are more likely to resonate with your customer base.

Creating a social media contest is also one of the best ways to ensure that customers will share their experiences and get involved in your brand – which not only increases awareness for them, but creates an awesome marketing opportunity for you as well.

Recently, Nike had runners design custom running shoes on Instagram via #NikeID tag to celebrate National Running Day. The campaign went viral because it tapped into people’s passion points (running) while being creative and interesting enough to capture everyone’s attention.

6.) Add personality

Your website needs personality to set it apart from the competition.

Customers want to know that they’re buying from individuals who understand their problems, not from a corporate brand. You can do this is by including quirky product descriptions and talking in a friendly tone-of-voice.

7.) Include customer reviews

Customer reviews should be placed on your website, not just in social media posts.

This gives customers even more information about your products before they buy them. Customers should also get more and more confident in your products as they read through the reviews, which will increase the chance of a purchase.

8.) Social media integration

Your website should make it easy for users to interact with their social media.

This means being able to easily share links to your products on their Facebook page, alongside being able to pin your posts on Pinterest.

Linking to your social media accounts will also do wonders for increasing the number of people who follow you. This is great for many reasons, but mainly because you can retarget these followers with your SMM strategy.

9.) Always check for 404 errors

If customers land on a page that doesn’t exist, they’ll leave and never come back.

It’s important to make sure your website is error-free by checking for 404 errors at least once every six months or so to avoid losing sales because of this issue.

10.) Make sure your website is fast

Speed can make or break your website, so it’s important to optimize speed by reducing the size of media, removing unnecessary plugins or code, and using a premium hosting provider.

You can test your site speed using tools like Pingdom or GTmetrix, which will also tell you what to work on to make your site even faster.

11.) Build for SEO

Your ecommerce site needs to be search engine optimized in order for it to remain relevant and at the top of Google searches. This is how potential customers will find your business and what separates you from the competition.

There are countless ways to make your site optimized for search engines, but consider the following:

Make sure your site has a clear and relevant title, meta description, URL structure, headings (H tags), image alt text, and keyword density throughout the body of the content on all pages.

And don’t forget about internal linking either – use this tactic when possible by creating unique URLs for specific blog posts or product pages (which we can help you you create the perfect product page design) that lead back towards other important sections within your website. It’s crucial not only because it provides better indexing for search engines, but it also helps visitors find their way around your site.

When you have a good SEO strategy in place, then customers will be able to easily find relevant products or services while searching on Google – which means more sales down the road!

Sometimes you won’t be able to rank just the product page for the keywords you want. Consider crafting blog posts detailing the best kind of products.

These long-form content posts often rank for hundreds, if not thousands of different keywords and still get great sales thanks to the product links.

12.) Designing your website with mobile devices in mind

It’s crucial for all websites to be designed with mobile devices in mind, as more people are using cell phones instead of desktops these days.

There are many things you need to do when designing a site with the smallest screens, such as making text large enough for easy reading and avoiding large images that exceed the width of your screen.

Website shown in Mobile use format

13.) Provide multiple ways to get in touch

It’s likely that potential customers will want to connect with your company, whether that’s on the phone or via email.

You’ll want to make sure you have an “about us” section on the site that tells visitors about your business as well as what makes it special – so they’re likely to come back for more!

The last thing we recommend is providing social media links (like Facebook or Twitter) if at all possible. These are great ways to get in touch with people who visit your store without having them leave the page where they spend their money.

14.) Use White Space

White space is the breathing room of any design. It refers to the blank spaces that are left on a website or blog post. This blank space makes the content much easier to digest and helps guide readers through various parts of the site, without compromising brand identity and consistency throughout all pages.

Using white space will draw attention towards certain user interface elements on the page, making it easier for customers to see what you are promoting or selling at any given time.

Having too much text crammed into one area will overwhelm readers and cause them to leave before finding anything useful or interesting on your site.

The best way to overcome this dilemma is by using lots of white space and contrasting colors between background and foreground elements.

15.) Make it Mobile Responsive

The world has gone mobile and that means your ecommerce site needs to be optimized for all devices – including smartphones, tablets, laptops, and desktop computers.

As people browse on the go more often than ever before, it’s crucial to ensure they can find what they’re looking for with a quick search from their phones or other handheld gadgets. If you don’t have a responsive design yet, then there is no time like the present.

Responsive designs allow visitors to access important information quickly without having to pinch or zoom on their screens just so they can read text from far away. This makes browsing an enjoyable experience instead of a frustrating one – so why wouldn’t anyone want this? Not making your site optimized for mobile devices is only one of many reasons why your potential leads may bounce from your site, read more about those reasons here.

If this is out of your comfort zone, then I recommend hiring a professional web designer with experience in responsive web design to get the job done quickly and correctly.

A responsive design also ensures that visitors will see your products in a way they best understand how the product should look, instead of viewing images at an undesirable size or quality because their device couldn’t handle scaling them to fit the screen. This creates a better customer experience which means more sales down the road!

smartphone on a keyboard

16.) Simplify the Checkout Process

One of the best ecommerce design tips you can get is to make sure your checkout process isn’t complicated for users.

Customers don’t want to go through too many pages when shopping online – it’s simply not efficient and it wastes their time! Having a one-page check-out form that doesn’t require any extra information compared to what they’ve already entered into other fields will help speed up this phase in the buying cycle considerably.

You may also want to implement one-click checkout if your website offers it. This is especially helpful for customers who frequently purchase from you – they can easily find their stored information and check out without having to enter anything else!

One thing that can significantly speed up the process is by having a modern web hosting solution! In our blog article Best Website Hosting For Ecommerce, we talk in depth about what you should be concerned about when you pick out a hosting solution for your ecommerce store!

17.) A/B Testing

If you want to see what works and what doesn’t for your ecommerce site, then A/B testing is one of the best ways to do so.

Testing will help you compare the different layouts and designs of your website to see which one converts better—in other words, brings more users through the conversion funnel!

For instance, you can try testing one landing page against another to see which converts better; or test two different images for a product and measure their success rates.

This is such an important part of the ecommerce design process because it allows you to make changes as necessary based on data rather than opinions – meaning your site will become more effective over time!

the letter A and B on a door next to each other

Why is Ecommerce Design Important?

Without paying attention to the design of your website, it’s easy to lose customers due to poor user experience. And when it comes down to it, you want your website visitors to be able to easily find what they’re looking for while enjoying the entire process!

When all of these best practices are used together on an ecommerce site that is well-designed, then businesses will have more success than ever before in terms of increasing sales and ranking high on Google searches.

And most importantly, users will enjoy shopping on your site because everything is so simplified – which means they’ll come back again and again in the future!

With that being said, if any of this sound overwhelming to you or your business, then consider hiring a professional web designer who can help your site succeed through A/B testing as well as other design-related tactics.

They’ll do all the hard work for you so that you don’t have to worry about anything – just sit back and watch what happens next!

style guide on a computer

Final Thoughts on Design Best Practices for Ecommerce Stores

In conclusion, ecommerce design is important – and this blog post tells you why! If your website isn’t easy to navigate or doesn’t load quickly, customers won’t stick around for very long.

You also need to make sure it’s optimized for search engines and that the checkout process isn’t complicated if you expect people to come back and buy more stuff from your business in the future.

Don’t forget about keeping everything simple but making sure it appears professional at the same time! A/B testing can help give insight into what works best, so use it as often as you can.

Still on the fence about whether an ecommerce website is right for you? Check out our other blog post that talks about the advantages and disadvantages of taking your business online!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.