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Landing Pages Design Ideas & Examples
As a hard-working service provider, you know better than anyone that advertising your services online can be tough work! As you may already know, it’s no longer just about crafting the perfect ad and getting it in front of the right people. What happens next after your hard-earned visitors click on your ad?
They get transported to a pre-determined page that your visitor expects will deliver on what your ad promised. Not only that, but you only have an 8-second window to capitalize on their fleeting attention span . How on earth can you do this? With a specially designed landing page that is optimized for conversions, that’s how!
In this blog article, we’ll not only tell you what a landing page is with a list of best practices to pursue and avoid, but we’ve also curated a list of examples that we’re hoping will inspire you when creating your next landing page!
Building the Perfect Landing Page The purpose of your landing page is to provide an easy path that will guide internet traffic to complete your desired action. At the very least, your landing page should include these key elements:
A single page in length Standout testimonials Redundant or sticky calls-to-action (CTA) Exclude navigation Interesting & high-quality images/gifs/videos Unique value proposition Captivating headlines Highlight top features & benefits Even if your landing page only contained these core elements, you’ll be far better off than those who link their ads to their homepage. These are really just the basics though. If you really want to maximize your conversions, we suggest that you follow as many best practices as possible and leave behind any worst practices that we discuss in the upcoming sections.
Best Practices for Landing Page Design There is a lot that goes into making brilliant landing pages, so we’ve created a list of landing page features and concepts that we find the most important to improving your visitor’s experience when used tastefully.
Good info source
Fast loading speed No navigation bar No unnecessary links Include keywords from your ad Fast loading speed Provide social proof Review / testimonial section Provide answers to common questions and concerns through both the copy and a FAQ section Be upfront about costs If your service is subscription-based, be clear about it Stick to a single clear CTA Make your CTAs easy to spot with contrasting colors Use a sticky CTA when possible Include compelling features & benefits Provide a unique value proposition Make your landing page is built with responsive design Include high-quality photos, videos, gifs, and animations Add badges and awards if you have them Use impressive performance figures, number of users/downloads, and interesting case studies Provide contact information Optimize above-the-fold real estate (make sure your visitors can figure out what your services can do within this section) Keep content clean, simple, and minimal. Only include exit-intent popups Use negative space effectively Use story-telling techniques Use your company colors (4 colors or less is optimal) Include brand-orientated and easy-to-read typography What to Avoid When Designing Landing Pages As you start to implement the best practices into your landing pages, please be mindful that there are a lot of worst practices out there that should be avoided. As a general rule of thumb, if you feel start to feel sleazy while making a landing page, then stop what you’re doing and refer back to this list to see if you’ve made any of these worst practice transgressions!
Don’t educate your users on your service Include low-quality videos, images, animations, or gifs Include different CTAs throughout the page Include unnecessarily complex and technical jargon Don’t include anything your ad mentioned Leave your brand’s story out of it Making your CTA boring Use every color you can think of Use walls of text to bore your visitor into submission Include navigation and links to other pages Use language that makes your visitor feel like a stranger Use boring and small typography Don’t include stats or facts about your company
Top 24 Landing Page Layouts What We Liked Interesting and engaging copy Great social pr oofSells the features and locations well What We Didn’t Like Navigation and links on the landing page Lots of negative space and limited CTA buttons The form can get messy if you don’t enter all of your information What We Liked Diverse sales funnel for multiple demographics Partner icons above the fold CTA in every page section What We Didn’t Like Navigation is on the landing page, allowing visitors to leave the funnel Copy is not exciting and exceedingly corporate for a modern education solution The review section should ha ve been scrollable horizontally with more reviewsWhat We Liked Interactive revenue calculator Videos everywhere (although not the most compelling) The review section has great images with a personalized feel to it that scrolls horizontally What We Didn’t Like Page lacks information CTAs take you all over the place No comparison section for pricing, features, competitors, etc. What We Liked Lots of information on features with unique selling points Great calls-to-action with uniform color and copy Good use of social proof What We Didn’t Like No pricing information Copy is boring, not much personality Sections could have been more digestible by using icons and bolded text Related : Looking for a web design agency specializing in landing page creation ? You’ve found one!
What We Liked A highly creative landing page with awesome colors, icons, and animations Funneling through CTA for hyper-specific selling points Great cross-selling of features and benefits What We Didn’t Like Navigation in both header and footer allows visitors to leave the landing page Links throughout the page allow the visitor to wander off No use of videos or gifs What We Liked Great imagery for food Constant CTAs Email subscription offers a secondary form of information capture What We Didn’t Like Inconsistent font Could have used icons and bolded font for the different diets they cater to Sections not center-aligned What We Liked The H1 heading is captivating Uniform brand colors used throughout the page Good use of video, explains the content and keeps the user engaged What We Didn’t Like Could have used better lifestyle imagery CTAs are all over the place, they bring you off the page and doesn’t have a single goal Navigation takes the focus off of the CTA What We Liked Combative towards competitors by directly comparing head-to-head statistics Great social proof with reviews and partner icons The header includes gripes from MailChimp users What We Didn’t Like Landing page includes navigation Could have used graphics and charts to show savings over time and to break up the monotonous design Partner icons could have been higher up on the page What We Liked Top of class social proof and trust factors with a unique tweet section The map section is useful for the VPN locations Highlight customer and product support What We Didn’t Like The page is filled with links that bring you to other pages Could use comparative data to competition Could have used a video 1200 What We Liked They include an incentive with a popup that will double your incentive if you sign up soon Upfront pricing with different options available The use of colors is fantastic by incorporating their colorway into the buttons, icons, and banners What We Didn’t Like Pop-up comes way too early. You don’t even get the chance to read what the page is about No use of gifs, videos, or high-quality lifestyle photos No FAQ section What We Liked Review sections contain relevant content creators Has an FAQ section Page is entertaining to look at What We Didn’t Like Navigation is included No upfront pricing and no review section for content consumers Looks like they used the same template that any other streaming service uses What We Liked CTAs bring you to the top to fill out the form Secondary CTA at the bottom to enter in your email Custom icons that use the brand’s colors What We Didn’t Like Form’s location input could use refinement Paragraphs throughout the page could have used more color in the copy Social proof is non-existent What We Liked Great images and custom icons Typography is fantastic, unique to the brand Meal delivery for any diet section includes informational windows per diet class What We Didn’t Like The initial form is lengthy and asks personal questions before ever building trust Misaligned text throughout the page The review section is lackluster, could have moved higher on the page used facial images Completely unrelated to their landing page, but their logo is VERY ugly What We Liked They keep the personalization/relatability consistent throughout the entire page CTAs are consistent The language in the H1 changes to portray their personalized service What We Didn’t Like Includes navigation User reviews are too general, no humanity in them More info on the product, how it works, and any important data would be nice What We Liked Free book offer in exchange for information Straight and to the point Drop down menu for form options What We Didn’t Like The page is bland, could use better imagery, video, gifs, or animations No trust factor, social proof, or reviews Copy is uninspiring and doesn’t make us feel like we should download the book What We Liked A unique use of graphics Bold, attention-grabbing headings Consistent CTA What We Didn’t Like Not much information No trust factor, social proof, or reviews No competition comparison What We Liked Top-notch comparison section that visually represents the differences Great use of videos, animations, photography, while using their colors excellently Includes a sticky header What We Didn’t Like The review section looks good, but there’s not much content there Typography is boring Doesn’t include integration with other apps What We Liked The “How It Works” section has a great lifestyle video that shows the product system off well Unique “Meet the System” section which displays a description based on which item you hover onThey include a nice competition-comparison section What We Didn’t Like Too many industry reviews that could have been broken up with customer reviews They have a sticky CTA, but it doesn’t stand out much from the rest of the page The landing page doesn’t discuss cost at all, leaving the visitors uneducated What We Liked Meet the team is unique and increases the visitor trust by being more personable The “What to expect” section is fantastic in showing how their product works Their great value proposition emphasizes “No Obligation. Quick Response. Accurate Quote” What We Didn’t Like No FAQ section that might set Ridge apart from customers during this initial impression Review sections could have been condensed with a side scroller and highlighted with an H2 tag Could have used a video and better typography What We Liked Good images throughout the page Good use of high contrasting colors for CTA, logo, and important text Images above the fold breathe between changing images What We Didn’t Like The landing page is actually their homepage on a single page website CTA includes “PH:” before the phone number which is unnecessary The “benefits of detailing” section is broken up into two columns, with one being completely empty What We Liked CTA is high contrast compared to the rest of the page In-depth FAQ section Quick and easy sign-up form What We Didn’t Like Outside links that allow the visitor to leave the page There is a lot of written content without any breaks The page lacks color and could use more images What We Liked Strong promotional value without the need for a credit card Lots of images that help guide the story about the service In-depth FAQ section What We Didn’t Like Landing page has navigation No review section Could use more CTAs throughout the page What We Liked Great value proposition Good icons throughout the page The form is interactive and changes with the information you put in it What We Didn’t Like Could use more images Could use an FAQ section The review section could be improved by showing real reviews What We Liked Great images and video integrated above fold The review section uses the space well, could have used horizontal scrolling They use a sticky header with the value proposition What We Didn’t Like Navigation in stick header (so close!) Could have expanded in the “How it works” section, also the “how it works” lettering is tiny Definitely could have used an FAQ and Pricing FAQs about Web Development for Landing Page Designs What is a Landing Page? A landing page is a webpage that an internet user will “land on” after they’ve clicked on an ad, most often landing them on a site’s homepage. While this practice is common, it often leads to the visitor being confused with the many products, service options, and links that may or may not have anything to do with the ad that was originally shown to them. Alternatively, a landing page can also be a standalone webpage with a single clickable action that’s designed to capitalize on the purchasing intent of the visitor. These advanced landing pages are powerful digital marketing tools that have been shown to increase conversion rates by up 400%! If you are serious about making the most out of your advertising money, you’ll want to start implementing these advanced landing pages into your marketing campaign as soon as possible.
Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by David W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.
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