WebCitz started working with this client in 2016
- Client: Destenee Salon (website offline)
- Platform: WordPress
- Industry: Beauty / Personal Care
- Services: Digital Marketing, Maintenance / Support, Web Development
The Challenge
In 2016, Destenee Salon and Spa needed a complete digital restart. Their existing online presence wasn’t reflecting the quality of their Chapel Hill salon, and their third-party hosting was becoming a technical nightmare. They were stuck with outdated server software (PHP), a confusing control panel, and a website that was difficult to manage. They needed a partner who could build a beautiful new site while navigating the complexities of their chosen hosting provider.
The WebCitz Solution
WebCitz stepped in as both a creative agency and a technical advocate:
- Full 2016 Website Build: We designed and developed a custom website that captured the high-end, sophisticated feel of the salon. We prioritized a clean layout that showcased their services and transformed their brand image for the North Carolina market.
- Technical Advocacy & Support: Since the client wanted to stay with their existing host, we took over the technical communication. We performed critical PHP updates and resolved numerous underlying bugs that the hosting company wouldn’t touch.
- Empowering the Client: We provided hands-on training for their hosting control panel, essentially providing the customer support the hosting company failed to provide.
- Operational Modernization: We integrated advanced contact forms and online booking tools, allowing the salon to capture appointment requests 24/7 and reducing the workload for the front-desk staff.
- Ongoing Growth & Maintenance: Over the years, we have continued to update the site with new stylist profiles and graphic design refreshes. We also launched their Facebook social media presence, helping them bridge the gap between their website and the local community.
The Result
By building a new website and taking over the technical management of their server, WebCitz gave Destenee Salon and Spa the best of both worlds: a premium, high-functioning site and a stress-free technical environment. For nearly a decade, we have ensured that as their team of stylists grows, their digital presence stays polished, professional, and ready to book the next appointment.
