Premier Senior Living transformed its outdated, fragmented web presence into a cohesive and user-friendly digital platform, uniting multiple locations under one modernized brand. The new architecture streamlined content management and empowered families to easily find the care and information they needed.
The Challenge
For a holding company in the healthcare sector, the website is often the primary source of truth for prospective residents and their families. The challenges for Premier Senior Living included:
- Fragmented Branding: With multiple locations across New York, the brand needed a unified “look and feel” that still allowed each facility to showcase its unique amenities and personality.
- Information Overload: Managing the specifics for various locations – including different levels of care, staff details, and contact info – required a clean and logical information architecture.
- Asset Modernization: Their existing site was built on outdated code that made updates difficult and slowed down the user experience. Additionally, their physical brochures needed to be translated into accessible digital formats.
- Trust and Empathy: The design needed to strike a delicate balance between professional corporate stability and the warm, compassionate atmosphere expected of a senior living provider.
The WebCitz Solution
We implemented a “Community-Centric” digital roadmap, focusing on organized data and high-quality visual presentation:
- Comprehensive HTML/CSS Redesign (2010): We performed a complete overhaul of the site’s codebase. By cleaning up the legacy HTML/CSS, we improved site performance and ensured the new design was crisp, professional, and easy to navigate for users of all technical abilities.
- Localized Location Modules: We developed a structured layout system for their various facilities. Each location featured dedicated sections for services, floor plans, and local contact information, making it easy for families in specific New York regions to find the care they needed.
- Digital Brochure Integration: We assisted in updating and digitizing their physical marketing assets. By integrating downloadable, high-quality brochures directly into the location pages, we provided families with immediate resources to share and review offline.
- Content Hierarchy Optimization: We restructured the navigation to prioritize the most important decision-making factors: care levels (Assisted Living, Memory Care), location searches, and the company’s mission of excellence.
- Managed Support & Hosting: For several years following the redesign, WebCitz provided the technical support and hosting infrastructure necessary to keep the multi-location site running smoothly as the holding company evolved.
The Result
The 2010 redesign provided Premier Senior Living with a modern, authoritative digital headquarters that reflected their status as a premier provider in the New York market. The streamlined architecture allowed them to manage a complex portfolio of properties with ease, ensuring that no matter which facility a user was interested in, the experience was professional and reassuring.
