How to Rank Landscaping Websites on Google
Here are our favorite tips to optimize the online presence of landscaping companies, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to residential landscaping companies, commercial landscaping companies, lawn care companies, tree service companies, landscape design companies, landscape construction companies, hardscaping companies, outdoor lighting companies, snow removal companies, tree nurseries, landscape maintenance companies, and other landscaping companies.
1.) Technical SEO Tips for Landscapers
Technical SEO refers to optimizing your landscaping business website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your landscaping website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your landscaping website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your landscaping website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your landscaping website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement local business schema markup to assist search engines in better comprehending your landscaping content.
- Use canonical tags to prevent landscaping duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your landscaping website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Landscapers
On-page SEO involves optimizing each page of your landscaper website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality landscaping content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant landscaping keywords in your website's page titles and meta descriptions.
- Optimize your website's headings and subheadings with target landscaping keywords.
- Include keywords in image alt tags to help search engines comprehend the context of your landscaping images.
- Use internal linking on your website to aid search engines in comprehending the structure and hierarchy of your landscaping content.
- Use descriptive URLs with relevant landscaping keywords.
- Display customer reviews and testimonials prominently on your landscaping website.
- Scan your landscaping website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Landscapers
Off-page SEO involves all the actions taken outside of your landscaping business website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant landscaping websites, such as gardening or outdoor living blogs.
- Establish and maintain a strong presence on social media platforms to interact with customers and promote your landscaping brand.
- Encourage satisfied landscaping customers to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses to cross-promote services and build backlinks.
- Create listings in landscaping-specific directories and citation sites to increase visibility.
- Create informative and shareable infographics related to landscaping or outdoor living topics.
- Make videos to showcase your services and build engagement with landscaping customers.
- Monitor your online reputation and respond promptly to landscaping customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Landscaping SEO
Looking for suggested keywords to target within the SEO campaign for your landscaping company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a landscaping company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in residential landscaping services and want to target more lawn care or hardscaping projects. Perhaps you are looking for more commercial landscaping leads like large ponds or snow removal.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Landscapers
- Lawn care [city/area]
- Landscape design [city/area]
- Tree trimming [city/area]
- Irrigation system installation [city/area]
- Garden design [city/area]
- Hardscaping [city/area]
- Landscape lighting [city/area]
- Retaining wall construction [city/area]
- Patio installation [city/area]
- Sod installation [city/area]
- Mulching [city/area]
- Seasonal clean-up [city/area]
- Fertilization and weed control [city/area]
- Outdoor living spaces [city/area]
- Water feature installation [city/area]
- Licensed landscaper [city/area]
Keyword Tip #1: Landscapers can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for landscaping services in their area.
Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For instance, instead of targeting broad keywords like "lawn care", consider targeting more specific phrases such as "sod installation in Atlanta" or "patio design in Portland". This can help you rank higher in search results and attract more targeted leads for your landscaping services business.
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