Is your veterinary clinic hard to find in search results? Our SEO package will help boost your organic rankings and traffic in as little as 90 days!
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SEO Company for Veterinarians
With more than 20 years of experience, we know SEO for veterinarians!
Over the years, we’ve offered veterinary clinics a variety of search marketing campaigns to help boost their organic traffic.
We use a mix of on-page, off-page, and technical search engine optimization within our veterinarian SEO packages. This approach helps ensure your website receives the attention it needs.
Here’s what you need to know if you want your veterinary clinic to rank higher in search engines!
Our SEO Services for Veterinary Clinics
WebCitz handles all elements of search engine optimization to ensure your veterinary clinic appears higher in search results.
We work with a wide variety of veterinarians. Our SEO services can help the ranking of websites for animal hospitals, emergency veterinary clinics, mobile veterinary services, specialty veterinary clinics, holistic veterinary clinics, equine veterinary clinics, small animal clinics, veterinary diagnostic laboratories, veterinary dental clinics, veterinary ophthalmology clinics, veterinary dermatology clinics, and more!
Our in-depth analysis uncovers opportunities to enhance your website's search visibility and organic traffic.
A Few of Our SEO experts
How to Rank Veterinarian Websites on Google
Here are some tips to help veterinarians improve their online presence and attract more clients.
These SEO strategies apply to animal hospitals, emergency veterinary clinics, mobile veterinary services, specialty veterinary clinics, holistic veterinary clinics, equine veterinary clinics, small animal clinics, veterinary diagnostic laboratories, veterinary dental clinics, veterinary ophthalmology clinics, veterinary dermatology clinics, and other veterinarians.
1.) Technical SEO Tips for Veterinarians
Technical SEO refers to optimizing your veterinary clinic website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
Make sure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
Use a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
Ensure your website is secure and uses HTTPS encryption, as this is a ranking factor for search engines and can improve your visitors' trust and safety when browsing your website.
Create and submit an XML sitemap to Google Search Console and Bing Webmaster Tools, to help search engines crawl and index your website more efficiently, and to increase your chances of appearing in local search results.
Implement local business schema markup on your website, to provide more detailed and structured information about your business, such as your address, phone number, reviews, and services, to search engines and potential clients.
Use canonical tags to avoid duplicate content issues and consolidate your website's authority and relevance to specific search queries and topics.
Monitor your website's crawl errors and fix them promptly, to ensure your website is accessible and error-free for both search engines and visitors. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Veterinarians
On-page SEO involves optimizing each page of your veterinarian website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
Create high-quality and original content, such as blog posts, infographics, or videos, that provide valuable and educational information to your clients, and that showcase your knowledge and passion for animal care. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
Use relevant and specific keywords in your website's page titles, meta descriptions, headings, and content, that reflect your veterinary services, location, and target audience, to improve your visibility and click-through rate in search results.
Optimize your website's images and videos with descriptive and keyword-rich file names, alt tags, and captions, that accurately represent your services and show your expertise and professionalism.
Include client testimonials and reviews on your website, to build social proof and trust, and to highlight your excellent service and care.
Use internal linking to connect your website's pages and content, and to guide your visitors and search engines to your most important and relevant pages, such as your services, prices, or contact information.
Optimize your website's URLs and permalinks, using short, descriptive, and keyword-rich phrases, that reflect your veterinary services, location, and features, and that are easy to remember and share.
Add a clear and prominent call-to-action on your website, such as "schedule an appointment", "call us now", or "visit our clinic", to encourage your visitors to take action and contact you, and to increase your conversion rate and bookings.
Use local SEO strategies, such as creating a Google My Business listing, optimizing your NAP (name, address, phone number) consistency and accuracy across all online directories and maps, and getting listed on local veterinary associations and directories, to increase your visibility and credibility in your local area.
Regularly scan your firm's website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Veterinarians
Off-page SEO involves all the actions taken outside of your veterinary clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
Build high-quality and relevant backlinks from reputable and trustworthy sources, such as pet blogs, animal shelters, or veterinary organizations, that point to your website and demonstrate your authority and expertise in your field.
Engage with your clients and followers on social media platforms, such as Facebook, Instagram, or Twitter, by sharing informative and engaging content, responding to their comments and questions, and building a loyal and active community.
Encourage your clients to leave reviews and ratings on your Google My Business page, Yelp, or other online review sites, and respond to their feedback and concerns, to improve your reputation and attract more clients.
Partner with other local businesses or animal-related organizations, such as pet stores, groomers, or rescue centers, to cross-promote each other's services and events, and to increase your exposure and reach.
Attend local and national veterinary conferences, seminars, or events, to network with other professionals in your field, to learn about the latest trends and best practices, and to showcase your services and expertise.
Create and distribute educational and informative content, such as e-books, guides, or webinars, that provide valuable and practical tips and advice to pet owners, and that establish your credibility and thought leadership in your industry. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
Looking for suggested keywords to target within the SEO campaign for your veterinary practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a veterinarian, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of services you'd like to get more leads for in your area. Maybe you just launched a new clinic and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Veterinarians
Veterinarian [city/area]
Animal hospital [city/area]
Emergency vet [city/area]
Pet surgery [city/area]
Pet dental care [city/area]
Pet vaccinations [city/area]
Pet grooming [city/area]
Pet boarding [city/area]
Pet acupuncture [city/area]
Pet behaviorist [city/area]
Pet dermatologist [city/area]
Exotic pet care [city/area]
Pet nutrition [city/area]
Mobile vet [city/area]
Pet euthanasia [city/area]
Holistic vet [city/area]
Keyword Tip #1: Veterinarians often target keywords related to their services and location. This helps you attract local customers who are searching for veterinary services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "emergency pet care in San Francisco" may be easier to rank for than just "emergency vet".
Why Choose WebCitz for Your Veterinary Clinic SEO
Choose our search engine optimization agency for veterinarian search engine optimization services for these reasons:
Professional SEO is what we've been doing for 19 years.
Search engine optimization plans aren't outsourced, since our SEO agency employs its own team of experts.
Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Wendy Bottesi
Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Southwest Radio Church
What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!
Cassie Richards
Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.