Website Redesign Services

Tailored Redesign Paths to Fit Your Goals

We understand that every business has different requirements for budget, timeline, and technical complexity. To accommodate these needs, WebCitz offers two distinct paths for your website overhaul.

1. Framework-Based Redesign (Efficiency & Value)

For businesses looking for a professional, high-impact update without the overhead of a ground-up build, our framework-based approach is an ideal solution.

• Curated Selection: We hand-select premium, performance-optimized templates that align with your brand’s aesthetic.
• Strategic Customization: Our team modifies the core CSS to match your branding, typography, and color palette.
• Content Migration: We map your existing content into proven layouts designed for high conversion rates and intuitive navigation.

2. Fully Custom Redesign (Performance & Brand Authority)

Our custom redesigns are built from the ground up, offering total creative freedom and superior technical performance. This is the gold standard for brands that require a unique digital identity and a lightweight codebase.

• Custom Design Mockups: Our UI/UX designers create original concepts tailored to your specific user personas. You have the opportunity to revise these until the vision is perfect – before a single line of code is written.
• Lightweight Custom Themes: We develop a proprietary theme stripped of the “bloat” found in off-the-shelf templates. This results in faster load times, better Core Web Vitals, and a more secure environment.
• Scalability: A custom-built site is designed to grow with your business, making it easier to add advanced functionality down the road.

Find the Right Fit for Your Budget & Goals

Use our instant redesign calculator to compare the costs of our framework-based vs. custom paths, or schedule a brief consultation to discuss which approach is right for your technical needs.

A Few of Our Website Redesign Experts

Explore 12 Transformative Website Redesigns

A successful redesign is measured by more than just a fresh look – it’s about improving site speed, search engine visibility, and user engagement. Below, we’ve selected 12 projects that demonstrate how we solve complex UI/UX challenges to drive real business growth.

Compare the Difference (Before & After)

To give you a clear view of our process, we’ve included an interactive “sliding bar” for each project. This allows you to compare the original, underperforming site with the new, optimized version. As you browse, you’ll see how our team overhauled the information architecture and mobile responsiveness while maintaining the brand’s core identity.

Every example below represents a unique collaboration where we focused on:

• Performance Gains: Moving from slow, bloated themes to lightweight, high-speed code.
• Conversion Optimization: Strategically placing calls-to-action to turn visitors into leads.
• SEO Integrity: Ensuring that a new design never comes at the cost of existing search rankings.

1.) ADI Games

Legacy HTML Migration & Real-Time Data Integration

This project involved more than just a visual overhaul; it was a complete digital transformation for a high-traffic gaming and league platform. ADI Games originally operated on a static HTML/CSS framework that was not only dated in appearance but lacked the responsiveness required by modern mobile users.

The Technical Challenge: The primary requirement was a seamless integration with the client’s internal corporate network. Our developers built a custom bridge to pull live tournament standings, league results, and player schedules directly from their headquarters into the WordPress environment.

The Solution: Because of these strict data requirements and specific branding needs, we bypassed third-party templates in favor of a from-scratch custom WordPress theme. This ensured a lightweight codebase for faster load times and a pixel-perfect UI that reflects the high-energy nature of the gaming industry. The result is a professional, mobile-first platform that automates league updates and simplifies the user experience for thousands of players.

2.) All-Taxidermy

Eliminating Template Bloat for Mobile-First Growth

While many redesigns focus on a new visual identity, the All-Taxidermy project was an exercise in performance optimization and technical scalability. The client’s existing WooCommerce site was built on a restrictive third-party template that suffered from slow load times and limited mobile functionality – critical issues for a brand whose primary traffic comes from mobile shoppers.

The Solution: We migrated the site to a custom WordPress theme built from the ground up. By eliminating the overhead of the original template, we were able to:

• Expand Navigation: Developed a massive, custom mega-menu to handle an extensive product catalog without sacrificing site speed.
• Refine Product Filtering: Re-engineered category page filters to help customers find specific items faster.
• Optimize for Mobile Conversions: Dramatically improved the mobile shopping experience, leading to a direct impact on mobile checkout completion.

Because the client was satisfied with their current branding, we skipped the mockup phase and focused entirely on clean coding and UI/UX improvements. This resulted in a site that looks familiar to returning customers but operates at a significantly higher technical standard.

3.) Andex

From Boxed Layouts to Immersive Visual Storytelling

The Andex project was a comprehensive transformation of an industrial brand’s digital identity. While the site was already on WordPress, the legacy design was constrained by a “boxed” layout designed for older monitors, featuring small, low-resolution imagery and a navigation system that failed on mobile devices.

The Transformation: We moved the site into a bespoke WordPress theme, freeing the brand from the technical limitations of their previous template. This allowed us to implement several high-impact upgrades:

• Immersive Media: We collaborated with the client to source high-resolution product photography and integrated a full-screen, high-definition video hero background to immediately capture visitor attention.
• Conversion-Focused Landing Pages: We overhauled the internal page architecture to include integrated contact forms, turning passive informational pages into active lead-generation tools.
• Mobile-First Navigation: The dated hover-style menus were replaced with a modern, responsive navigation system that provides a seamless experience across all device sizes.

By prioritizing “visual breathing room” and high-contrast design elements, we took a dated industrial site and turned it into a modern, professional platform that accurately reflects the quality of Andex’s manufacturing capabilities.

4.) Badger Ladder

Strategically Transitioning from Magento 1.x to WooCommerce

For Badger Ladder, the challenge was a critical platform transition. With Magento 1.x reaching end-of-life, the client needed a scalable, user-friendly alternative that wouldn’t compromise their complex business logic. We successfully guided them through a high-stakes migration to WordPress and WooCommerce, providing a more manageable ecosystem without sacrificing enterprise-level power.

The Engineering Behind the Migration: This was a massive data operation involving the migration of millions of records – including products, customers, and order histories – while maintaining SEO integrity through thousands of precise 301 redirects.

Advanced Functional Upgrades: Beyond the visual “widening” of the site for modern resolutions, we developed custom solutions to handle Badger Ladder’s unique industrial requirements:

• Complex Shipping Logic: Built-in custom freight calculations and shipping rules based on cart quantities and destination states.
• Custom Configuration Tools: Developed a proprietary Pump Jack Configurator to simplify the buying process for complex product combinations.
• Modern Checkout: Integrated Amazon Pay and optimized the mobile checkout flow to reduce friction and abandoned carts.

By moving away from the overhead of Magento, Badger Ladder now enjoys a high-performance, mobile-responsive store that is easier to maintain and far more efficient for their team to manage.

5.) Cameron Trading Post

Orchestrating Multi-Platform Migrations & Custom Enterprise Logic

Cameron Trading Post represents one of our most enduring partnerships, spanning over 15 years and three major platform migrations. Our role has evolved from simple web design to managing a complex enterprise ecosystem that bridges retail, hospitality, and fine art.

The Migration Journey: We have successfully navigated this brand through three distinct eras of ecommerce: originally migrating them from X-Cart to Magento, and most recently executing a massive transition from Magento 1.x to a high-performance WooCommerce environment. This latest migration involved the secure transfer of thousands of products, customer profiles, and historical order data.

Proprietary Engineering & Integrations: To support the unique business model of a historic trading post, we developed several custom-coded solutions:

• Automated Inventory Sync: Built a custom nightly synchronization bridge with their internal CRM to ensure accurate stock levels across all channels.
• Digital Layaway System: We engineered a proprietary “Payment Plan” module (originally for Magento and rebuilt for WordPress) to handle multi-payment records for high-value gallery items.
• Hospitality & Artist Databases: Developed custom post types and landing pages for motel reservations, restaurant bookings, and a searchable database for their featured Native American artists.

By moving to a custom WordPress framework, we provided Cameron Trading Post with a flexible, unified platform that handles diverse revenue streams – from gift shop retail to luxury art gallery sales and tourism bookings – all while maintaining a fast, mobile-responsive user experience.

6.) Chris Stuff

Magento to Shopify Migration with Custom Wholesale Logic

For Chris’s Stuff, the objective was a complete digital “180.” The brand was held back by a dated, narrow Magento 1.x site that struggled with mobile usability and lacked the modern aesthetic required for their industry. We executed a full-scale migration to Shopify, transforming their online presence into a sleek, wide-format experience.

The Shopify Transition: Migrating from an open-source platform like Magento to a hosted solution like Shopify requires precision. We managed the secure transfer of all historical product, order, and customer data, ensuring a seamless transition for their existing user base. To maintain customer continuity, we even developed a proprietary Shopify App specifically to handle secure password resets across the two platforms.

B2B & Wholesale Functionality: Beyond the visual overhaul, we engineered a robust wholesale environment within the Shopify ecosystem. This included:

• Volume-Based Pricing: Implementing logic for automated price breaks based on order quantity.
• Tax-Exempt Management: Setting up specialized workflows for wholesale accounts based on tax-exempt status.
• Optimized Desktop & Mobile UI: Moving from a restrictive, “boxed” layout to a responsive theme that utilizes the full width of modern monitors.

The result is a high-conversion, low-maintenance Shopify store that balances retail appeal with the complex requirements of a professional wholesale operation.

7.) The Fresh Air Companies

Converting Local Search Traffic into Quality Service Leads

For this Charlotte-based mold remediation and crawlspace specialist, the objective was to turn a dated digital presence into a professional, trust-building lead generation machine. Moving from a legacy HTML site to a Custom WordPress Theme allowed us to prioritize both modern aesthetics and strategic conversion paths.

Strategic Improvements: Home service providers rely on immediate trust. We stripped away dated design elements – like distracting background patterns – in favor of a clean, high-contrast UI that highlights the company’s professionalism.

• Lead-Capture Optimization: We integrated high-visibility, professional contact forms across all primary service pages to ensure that “Request a Quote” actions are intuitive and frictionless.
• Navigation Overhaul: Developed a modern, organized menu system that allows users to quickly find specific services like crawlspace encapsulation or mold testing.
• Mobile-First Accessibility: Given that many homeowners search for emergency services on their mobile devices, we ensured the site is fully responsive with “click-to-call” functionality.

By combining a lightweight codebase with clear calls-to-action (CTAs), we provided The Fresh Air Companies with a digital platform that reflects the high quality of their on-site workmanship.

8.) Legacy Law Firm

Evolving Legal Branding through Clean UI and Optimized Performance

Our long-term partnership with Legacy Law has seen the firm’s digital presence evolve through two major redesign cycles. Originally migrating them from Joomla to WordPress, our most recent objective was to modernize the firm’s visual identity and technical architecture to meet the expectations of today’s legal clients.

The Visual Shift: The redesign focused on transitioning from an overwhelming, red-heavy palette to a sophisticated, “open” design. By utilizing clean white tones and strategic “visual breathing room,” we enhanced content readability and established a more contemporary, authoritative aesthetic.

Technical & Functional Upgrades:

• Performance Optimization: We audited and refactored the site’s Javascript usage, replacing dated animations with lightweight, modern transitions that won’t compromise page speed.
• Conversion-Centric Landing Pages: We overhauled the practice area pages, simplifying the information architecture and integrating custom-styled intake forms to capture leads more effectively.
• Responsive Scaling: The site was “widened” to take full advantage of modern desktop displays while ensuring that the complex navigation remains intuitive on mobile devices.

By prioritizing a minimal, high-contrast interface, we provided Legacy Law with a professional platform that focuses the user’s attention exactly where it belongs: on their legal expertise and service offerings.

9.) Little Inspirations Childcare

From Static HTML to a Family-Centric, Scalable CMS

For Little Inspirations Childcare, the goal was to replace an aging, static HTML site with a vibrant, family-friendly platform that reflects the warmth of their center. The original site was constrained by a dated “boxed” layout and background graphics that failed to utilize modern screen sizes or mobile devices.

The Creative Process: We developed a custom WordPress theme based on custom UI mockups designed specifically to appeal to parents. By utilizing a kid-oriented color palette and a high-energy layout, we transformed the site into a professional and welcoming digital storefront.

• Immersive Visuals: We implemented a full-width hero slider to showcase the center’s environment and activities immediately upon arrival.
• SEO & Content Integrity: Our team managed the entire technical migration, including content transfers and precise 301 redirects to ensure no search engine visibility was lost during the upgrade.
• Client Empowerment & Training: One of the most important features of this redesign was the transition to a manageable CMS. We provided comprehensive training to the Little Inspirations team, allowing them to independently update their schedules, programs, and news each year.

The result is a responsive, modern website that is as easy for the staff to manage as it is for parents to navigate.

10.) Mesa Stamps

Enterprise Migration with Custom “Scott Number” Data Architecture

The Mesa Stamps project was a high-stakes migration from Magento 1.x to WooCommerce that required solving a technical challenge unique to the philatelic industry. Beyond the visual modernization, we were tasked with re-engineering how a massive inventory is indexed and searched by veteran collectors.

Proprietary Sorting & Logic: Standard alphanumeric sorting is often insufficient for stamp collectors who rely on the Scott Numbering System. We developed a proprietary sorting algorithm specifically for this project to handle these unique data strings. This solution has since been recognized by industry veterans for providing the most intuitive search experience in the stamp-collecting community.

Enterprise Data & Marketplace Integration:

• Massive Data Migration: We successfully managed the transfer of millions of records, including historical order data, customer profiles, and a vast product catalog.
• Omnichannel Synchronization: To streamline operations, we built a custom integration with eBay, allowing for real-time synchronization of product listings and order management across both platforms.
• Conversion Engineering: We implemented a “sense of urgency” logic through a custom-coded tiered discount program, rewarding collectors with automated price breaks based on cart volume.

The Visual Results: We transitioned the site from a restrictive Magento layout to a wide-format, mobile-responsive WordPress theme. This included high-performance image sliders and a streamlined checkout process designed to handle high-volume, multi-item transactions.

11.) Modern HVAC

Establishing Local Authority through Technical SEO & UI Modernization

For Modern HVAC, the goal was clear: transition from a “local contractor” to one of the top three HVAC authorities in the Fox Valley. This required moving away from a restrictive, legacy HTML site to a high-performance WordPress platform optimized for local search and mobile lead generation.

Strategic Market Positioning: We overhauled the information architecture to ensure that every service – from emergency furnace repair to full system installs – had a dedicated, SEO-optimized landing page.

• Mobile Lead Generation: Recognizing that most HVAC emergencies are searched for on mobile devices, we implemented “click-to-call” functionality and streamlined service request forms.
• Reputation Management: We integrated automated Google Review prompts for mobile users, making it easier for the client to build the social proof necessary to outrank local competitors.
• SEO Integrity: Every legacy URL was carefully mapped and managed through 301 redirects, ensuring that their established local rankings were protected during the transition.

Visual & Technical Results: We utilized a wide-format design that projects professional scale and reliability. By cleaning up the technical SEO and improving the content layout, we provided Modern HVAC with a digital presence that matches the elite quality of their field services.

12.) RxOneShop

Architecting a Scalable Laravel Solution for High-Volume B2B Commerce

RxOneShop represents the pinnacle of our technical capabilities – a multi-year evolution from standard ecommerce to a fully custom Laravel web application. Managing this pharmaceutical marketplace requires navigating complex regulatory landscapes and massive data sets that far exceed the capabilities of off-the-shelf platforms.

The Engineering Milestone: Since 2015, we have guided RxOneShop through several platform cycles, ultimately building a highly custom Laravel environment to handle their unique enterprise requirements. This project involves the management of millions of records and deep-level technical integrations:

• Complex Regulatory Logic: Built-in state-level order restrictions and supplier-specific constraints to ensure pharmaceutical compliance.
• Advanced Supply Chain Integration: Implementation of EDI (Electronic Data Interchange) and automated nightly product imports from dozens of distinct suppliers.
• Proprietary Search & Comparison: Developed a custom-built search engine and price-comparison tool that allows B2B buyers to aggregate data across multiple vendors in real-time.
• Data Integrity & Automation: Engineered automated scripts to improve data integrity across thousands of SKU variations and “Save for Later” workflows.

The Result: With thousands of development hours invested, we have provided RxOneShop with a proprietary digital asset that is fast, secure, and infinitely scalable. We continue to partner with them on iterative UI/UX “facelifts” and feature expansions, ensuring their Laravel application remains the industry standard for pharmacy procurement.

Hear what our customers are saying

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn’t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Vancouver Sailing Club

Our club provides a sailing environment that depends on our website to do 100% of our marketing and payments. Over the past 12 years I have relied on WebCitz to develop our content and payment system. The best complement I can make about their services are that they have consistently improved our business and for the most part of each year are invisible to our operation. Reliability and proactive maintenance have provided an effective website experience for our new students and members.

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Josh Coonen

Highly recommended WebCitz!
Very impressed with their work and professionalism. Their website design exceeded my expectations and I’ll definitely consider them for additional services.