76 Best Fitness Websites

Welcome to our guide on the top 76 fitness websites!

As the wellness industry continues to expand, having a strong online presence is more vital than ever. Your website can act as a platform to showcase your expertise, reach a broader audience, and provide valuable resources to help people achieve their well-being goals.

In this article, we’ve carefully reviewed and ranked numerous well-being websites based on their design, functionality, distinctiveness, user experience, and other critical factors. From visually appealing designs to user-friendly navigation, these websites represent excellence in the well-being sector.

Get ready to be inspired and learn valuable tips on crafting a successful website for your well-being business! You’ll find website examples of fitness facilities, personal training and coaching, yoga and pilates, nutrition and weight management programs, fitness equipment manufacturers, online wellness programs, wellness apparel companies, and even health & relaxation retreats! For additional examples across various industries, consider perusing our Greatest Websites of the Year article!

The Top Fitness Website Designs

1. My Fitness Pal

This fitness website knows how hard and time-consuming dieting can be sometimes. They make their website a one-stop-shop by allowing users to track calories and log activity. Also, they offer a food database so the user can easier find nutrition information about the foods they are eating. Along with that, they offer blogs about different healthy recipes and inspiration from other people. There are also integrated apps that you can use as part of your workout.

2. CrossFit

This site offers exercise demos, expert content, a workout a day, and more. They update their fitness website every day adding a new workout and workout tip video. The website is very organized, with many links and pictures to separate all the information. There is also a sticky header that helps people get from one place to another fast. At the top of the page there is an advanced search, so visitors can get the answers they want right away.

3. Planet Fitness

This website mostly promotes the gym but also gives helpful tips and information on how people can stay in shape at home. Plant Fitness welcomes you in with such a lively and vibrant strategy. They use plenty of white space to help separate their content. They offer an app that allows you to work out at home, with many beginner workouts for people starting out. Also, with the app, you are also able to track your progress.

4. Men’s Health

This fitness website is geared towards men, as you can imagine. Throughout this website, they offer different topics not only fitness-related, such as entertainment, technology, gear, sleep, and more. The more standard features involve advising on how to get into better shape, workouts users could try and diets/food explained.

5. Muscle & Fitness

This site’s main focus is on how to build muscle and stay in shape. There is great information on specific ways to build muscle, along with what workouts are best for those purposes. They offer different workout plans that you can fit into your own schedule and skill level, making it easier to work out. Also, there is an area where you are able to search for the exact exercises that you are looking for.

6. Verywell Fit

This website is very organized and attractive. Right at the top, they separate their information into 6 topics with a featured picture for each one. Their layout is very clear and easy to read through. All of their blogs are label at the top with exactly what the article will talk about. Making it easy to know if the article will fit what the reader is looking for. Also, they offer an email subscription with daily health tips trying to keep people motivated.

7. Healthline

This fitness website features 4 topics on the homepage but offers many different health topics. Some of the topics they touch base on are ADHD, Depression, Menopause, Parenthood, Chronic Pain, and many more. Also, they offer tools to help users through these topics, along with a symptom checker to see if/when you should visit a doctor. The page is very well organized and easy for visitors to browse through all the blogs and information.

8. BarBend

The homepage is very simple with different workouts, blogs, and podcasts for users to browse through. Each of them has links to get more information about each one. Most of the workouts have videos showing how to do each one. This helps users know exactly what their form should be and know if they are doing the workout correctly. They also have reviews of different equipment and supplements, helping users figure out what’s best for what they want to do.

9. Breaking Muscle

This website makes it very easy for visitors to browse through their information. All of their links can be found at the top of the page with a sticky header. There are many blogs on the homepage, along with more links to information. The layout keeps all the information organized, with boxes that separate the different topics.

Related: Consider an approach to digital marketing that helps integrate email campaigns, lead generation, and automation for your fitness center or gym.

10. Nutritionix

The page is very clean and attractive. Also, they keep the main page very simple with a green color scheme. This website makes it very easy to track your fitness progress through their mobile app and different tools offered. They make it very easy to be able to contact them with a contact button at the top and the bottom of the page.

11. Xperience Fitness

This website focuses on the gym, like its membership levels, different programs, and classes offered. Also, there is an eBook with different recipes, programs, and diets that you can try out. They use an orange color scheme throughout the whole page, making everything flow very well. There are many links throughout the page getting the visitor to sign up and learn about what is offered. Also, a contact form at the bottom of the page so you can receive more information.

12. Fitlab

This website tries to capture attention with its Avant grade style. The color scheme that they use works well with the style of their site. Also, they feature a video showing their team training a group of people. Which shows what you can expect when choosing to train with them. I really like that you see zero stock images on the website, using your own images will convince people to trust your brand way better than using stock images.

13. Upside Aerial

This fitness website offers classes that use aerial silks, Lyra, trapeze, pole, and more. They feature an intro video of a woman using aerial silks that grabs your attention. Also, there is an awesome Instagram section that shows videos of customers using the different equipment that is offered. My favorite thing about this website is that they have an Instagram section, this offers a social connection and with it being something unique it helps seeing other people do it and see them having fun doing it also.

14. Dara Hart

Dara Hart is a New York City-based celebrity trainer that has to build a strong website for her business. She introduces her mission statement and personality through text, images, and videos. With all of these elements together they form a cohesive brand identity, which is approachable and professional. Dara personalizes her website through her introduction, hand-written fonts, and signatures which builds stronger connections with both existing and potential clients.

15. Orange Shoe Personal Fitness

This website features all of their locations making it easy to contact the location that is closest to you. They separate their information into different categories showcasing what they have to offer to visitors. They don’t want to overwhelm the viewer so they keep the home page simple and use links so they can share more information. This makes the page easier to read and understand. They share only one of their testimonials on the main page and link more to another page, which shows the customer’s testimonials along with a picture of them.

16. Nerd Fitness

This site showcases many before and after’s of people who went through the program and saw results. This is a great way to show viewers that the custom programs, nutritional guidance, and support worked for many other people and could work for them. Visitors can take a quiz and see which coach is the best fit for them. Their philosophy for the website is to build a plan for lasting changes, they want to make your goals are realistic so you are able to follow through and not give up.

17. Fitness Blender

Fitness Blender stands out as an excellent website design, offering valuable insights into enhancing your online presence. It boasts an array of features, including a sticky header, mega menu, video integration, slider, gallery, banner ads, hover effects, and much more, inviting exploration. While the site offers free content, it also provides various budget-friendly options for those seeking advanced features. This platform grants potential customers access to full-length videos, cost-effective workout programs, meal plans, and a wealth of fitness-related information.

18. Armoury Coaching Studio

This website uses a very clear introduction, so right off the bat, you know what this business is all about. They use big blocks to clearly show what their services are making it easy for visitors to pick the suitable service they wish to avail. Also, they use a sticky header for easy and quick navigation. Armoury Coaching offers easy ways to connect with its business as it provides contact information at the top of the page, along with at the bottom of the page.

19. James Farmer

James keeps the website simple and explains right away what he specializes in. He uses big pictures which take up half of the page and he puts information on the other side with plenty of white space. He shares his story about starting his business and explains that his skill set and approach are unique making him one of the most desired trainers in London. This is a great way of building trust and a connection with the reading.

20. Exercise.com

This website provides workout plans, diet plans, and the ability to log and track workouts. Exercise.com does offer some member-only features, the free part of the website is still pretty large. The website allows you to search by type of exercise, difficulty, muscle work, and more. This makes finding the workout you want easy and when you want to work out you don’t have to search through thousands of different workouts.

21. POPSUGAR.fitness

This fitness-oriented website caters specifically to a female readership, adopting a lively and engaging blog-style format. It features a plethora of blog posts spanning topics such as fitness, nutrition, sports, and more. Additionally, it provides home-friendly, equipment-free workout routines. POPSUGAR also covers a wide range of non-fitness topics, including makeup tips, relationships, smart living, travel, finances, and much more within its content.

22. Born Fitness

Born Fitness is committed to offering clear insights into wellness, including a thorough gym website design. Founder Adam Bornstein aims to inspire healthier living, emphasizing that it goes beyond diets or gym visits. His dedication is to maintain a user-friendly website that provides valuable information without confusion or frustration.

23. Girls Gone Strong

This website exists to help women reach their fitness goals. They want every woman to feel strong and confident in their lives and body, so they created a page and community to do so. They want to find solutions for topics that are often overlooked like, pregnancy, PCOS, and body image. At the top of the page, they ask the viewer what they want to achieve, this is a great way to get the viewer reading exactly what they came to your site for.

24. ROBB WOLF

This site uses a bold orange banner that catches your eye right away. They share some testimonials at the beginning showing the viewer that their customer’s happiness means a lot to them. One of my favorite things about this website is that they have a weekly podcast and then share it at the bottom of their website. This is an awesome way to answer questions and potential customers get to know you or you and your team.

25. Precision Nutrition

This website boasts a minimalist design with striking, easily readable headlines and a comprehensive software description. Key sections include Resources/Articles, About Us, Meet the Experts, and Contact Us, all conveniently located at the bottom of the page, showcasing effective web design.

26. Premier Fitness

The green, black and white color scheme of this fitness company site stood out to us because it creates an energetic feel. The creative and professional font was likely the most impactful feature in the homepage of this website. A creative logo design like this one was definitely refreshing for a professional fitness website. They clearly had a focus on website marketing when designing the staggered layout for their website. Be sure to consider the unique design of this fitness website when developing your next custom website.

27. 24 Hour Fitness

The 24 Hour Fitness website has a very classy feel to it, thanks to its unique use of black, white and bright blue. One of the design features we liked most in the homepage of 24 Hour Fitness was the integration of social media because that isn’t something you find on most fitness websites. Another thoughtful quality in this creative fitness site was the template that is simple to navigate. They clearly had digital marketing in mind when designing the clearly labeled menu for their website. For fitness companies looking for ideas on their next website, this example will definitely be one to take a look at.

28. The Limit

This is a great website design idea for a fitness company looking for inspiration on their next custom websites. One of the homepage features in The Limit we noticed was the high-quality visuals because it was rather refreshing for a fitness website. Another thoughtful quality seen in this professional fitness class site was their simple checkout process. They had digital marketing in mind when building the use of buttons throughout their site. With so many good reasons to consider this fitness website, it’s no wonder we included it in this list of the best websites!

Related: Need help improving organic traffic? Start ranking your fitness store website online with quality SEO.

29. Golds Gym

This is a great fitness company web design example for someone looking for a professional layout. We thought this website was a good example for fitness businesses because of the beautiful yellow accent colors. The simplistic template was a nice touch for a professional site. They clearly had website accessibility in mind when designing the easy sign up for their website. Give some thought to the creative design of this fitness website when developing your next website.

30. Republic Fitness

We chose Republic Fitness because of it’s nicely organized fitness website that uses a blue, white and black color scheme, which we like because it creates a refreshing design. Of all the fitness class websites we reviewed, one of the features in this custom website we liked was the well labeled navigation bar. The simple font choice was another reason why we enjoyed this website. The use of bright colored buttons helped make this one of the top fitness websites we reviewed. What a great website to review when designing your next website!

31. Equinox Luxury Fitness Club

We liked how this fitness company website combined the colors of black and white to create a custom web design. Our web designers thought this was a good example of a homepage layout for fitness companies because of the way they allowed images to be the focus of the page. The high-quality images were definitely refreshing for a professional website. From a marketing perspective, we liked the way they utilized a domain for their website that matches their company name. If you are looking for template options for your next fitness website, be sure to check this one out.

32. Blink Fitness

This is a great website example for fitness companies looking for a custom site layout. After scrolling past the header of this fitness center site, you’ll immediately notice the bright color accents used in their site. Another thoughtful quality seen in this creative fitness website was their unique spotify playlist for different workouts. Blink Fitness clearly had ease of use in mind when creating the balance of white space for their website. Don’t forget to check this website out while looking through our list of the best fitness sites!

33. Stacy Lel Fitness

This is a great fitness web design example for anyone looking for a professional look and feel. After scrolling past the header of this fitness class website, you’ll immediately notice the captivating font choice. Another thoughtful quality in this creative fitness website was the staggered layout for imagery. Their clearly labeled menu helped make this one of the best fitness websites we looked at. Any website designer mocking up websites for fitness classes will want to consider checking this website out.

34. Lifetime

This is a good website example of a website design for fitness companies to review when looking for a custom look and feel for their next site. Our web designers thought this website was a good example for fitness centers because of their optimized content. The color palette was refreshing for a unique fitness website. From a marketing point of view, we liked the way they utilized images to organize their content. Be sure to consider the unique design of this fitness website when developing your next custom website.

35. Rival Fitness

This is a good example of a fitness company website design for looking for inspiration on a professional looking website. We thought this was a good homepage design example for fitness studios because of their innovative logo. The creative color harmony of blue, yellow and white is another reason why we included this website in our list of the best website layouts for fitness. Rival Fitness clearly had a focus on digital marketing when designing the simple navigation for their website. For the fitness studios looking for examples on their next website design, this example will for sure be one to take a look at.

36. Pure Barre

Pure Barre has a well-designed fitness website that uses a black, white and red color palette. We thought this was a good example of a homepage layout for workout studios because of their captivating fonts. The optimized content was refreshing for a custom fitness site. Pure Barre clearly had a focus on website accessibility when designing the clearly labeled menu for their website. Give some thought to the creative design of this workout website when developing your next website.

37. EOS Fitness

This is a creative website design example for a workout company to check out when looking to build their next website. After scrolling past the header in this fitness website, you’ll immediately notice the use of large images and videos. This creative workout studio website also does a good job with an easy to follow layout. EOS Fitness clearly had digital marketing in mind when building the domain for their website that matches their company name. What a great website to review when building out your next fitness website!

38. Club Fitness

This is a good example of a fitness company website design to look at when searching for inspiration on a new and professional looking website. The simple logo that is reused throughout the page was likely the most impactful quality of the homepage of this website. Another thoughtful quality in this custom workout site was the beautiful balance of white space. From a marketing viewpoint, we liked the way they utilized buttons for simple navigation. These were just a few of the numerous amazing qualities in this website to consider while putting together the list of top websites for workout studios.

39. YouFit

The white, black, pink, green and yellow color scheme in this custom fitness company website stood out to us because it was a unique color choice that looks great. Our web designers thought this was a good example of a homepage layout for workout studios because of their integration of social media. Another feature in this clean fitness site was their small graphics to help organize information. They had website marketing in mind when creating the clearly labeled pricing in their website. Don’t forget to check this website out while looking through our list of the best workout sites!

40. Snap Fitness

Sporting a clean and intuitive layout, this site keeps things simple for a workout website. Our web designers thought this website was a good example for fitness centers because of the short and to the point paragraphs. The customer review section was another unique quality in this custom fitness class site we enjoyed. They clearly had conversions in mind when creating the informational blog for their website. With so many good reasons to consider this fitness website, it is obvious why we included this site in this list of the best workout websites!

41. Advanced Wellness

This is a great website design example for fitness companies to review when looking for a custom layout for their next site. After scrolling past the header of this fitness site, you’ll notice their subtle animations. The thoughtful logo design was a unique choice for a custom workout company site. They had website accessibility in mind when creating the domain for their website that matches the company’s name. Be sure to consider the creative design of this fitness website when developing your next website.

42. World Gym

The black, red and white colors seen in this gym website stood out to us because it creates a strong and bold feel. The repetitive graphic patterns were likely the most impactful feature in the homepage of World Gym. The optimized content in this website helped make it into our list of the best website layouts for fitness companies. World Gym clearly had conversions in mind when creating the alluring font for their website. Talk about a great website to have included in this list!

43. Onelife Fitness

The simple black and white color scheme with a small blue accent in this fitness site stood out to us because it allowed viewers to not be distracted by the background. The stunning layout was likely the most impactful quality of the website’s homepage. This creative fitness class site also does a good job with their icons to enhance usability. Onelife Fitness had website accessibility in mind when building the well-labeled navigation bar for their website. Give some thought to the great design of this fitness website when developing your next website.

44. Chuze Fitness

This is a good example of a website design for fitness companies looking for a professional website design. The unique feature showing the layout of their building along with additional information was likely the most impactful quality in the homepage of Chuze Fitness. Another design quality seen in this professional gym membership site was their clearly labeled membership plans. Chuze Fitness had website usability in mind when building the simple logo subtly used throughout the site. For workout companies looking for examples for their next website layout, this design example will absolutely be one to keep in mind.

45. Orange Theory

Orange Theory has a great looking website that uses a orange, white and black color scheme, which we like because it creates a simplistic design. The look and feel of the homepage of this gym membership website caught our attention because of their simplistic template. The use of bulleted information for a simpler read was another reason why we included this site in our list of the best website ideas for fitness companies. Orange Theory clearly had a focus on website usability when creating the well organized information for their website. So many attractive qualities to consider when ranking this website.

46. In Shape

The In Shape website has a very classy feel to it, thanks to its blended use of black, white, purple and blue. The staggered imagery was probably the most impactful feature in the homepage of this website. The short and to the point paragraphs were refreshing for a professional fitness website. Their clearly labeled menu helped make this one of the top gym websites we reviewed. If you are looking for template examples for your next fitness website, be sure to check this one out.

47. Fitness Connection

This is a great fitness company web design example for someone looking to develop a professional website. One of the homepage features in Fitness Connection we noticed was the unique feature to take a virtual tour of their club because it was rather refreshing for a gym website. The use of large buttons to enhance usability was definitely refreshing for a custom fitness studio site. They clearly had digital marketing in mind when choosing the large font for their website. Be sure to consider the one-of-a-kind design of this fitness website when building out your next website.

48. Esporta

This is a great example for fitness companies to take a look at when designing a layout for their next professional website. The captivating color palette was probably the most impactful feature in the homepage of Esporta. The ability to search your state for nearby gyms was another design quality of this custom gym website we enjoyed. They had conversions in mind when building the optimized content for their website. What a great website to review when building out your next fitness website!

49. The Edge Fitness

This is a great website design example for new workout sites to explore when looking for a custom look and feel for their next site. After scrolling past the navigation of this fitness club website, you’ll notice their geometric graphics spread across the page. The bright variation of colors was a unique choice for a custom fitness site. They had website usability in mind when designing the navigation bar with organized sections for their website. Don’t forget to check this website out while looking through our list of the best fitness websites!

50. Pure Gym

The white, blue, black, yellow and orange colors embraced in this fitness site stood out to us because it isn’t a typical combination but still looks striking. After scrolling past the navigation of this fitness studio website, you’ll notice the creative imagery with repetitive short phrases. The inventive logo design was another thoughtful feature in this professional fitness website we enjoyed. Pure Gym clearly had internet marketing in mind when designing the domain for their site that matches their company’s name. Any website designer building websites for workout studios will want to consider checking this website out.

51. LiveStrong

The white, blue and black color palette of this fitness and health blog site stood out to us because it allows images and titles to be the focus of the page. The most attention grabbing aspect in this fitness website was definitely their instantaneous pop-up for their email list. Their professional text choice was refreshing for a unique website. From a marketing viewpoint, we liked the way they utilized an area explaining how much accuracy and truthful information means to them. With so many great reasons to consider this website, it’s no wonder we included it in this list of the best fitness websites!

52. Crunch

This is a great website example for fitness companies looking for a custom site layout. One of the design features we liked most in the homepage of Crunch was the use of icons and small paragraphs of information because it was rather refreshing for a fitness website. The mainly warm hues used throughout the pages was another design quality we enjoyed because it adds an energetic vibe to the site. They had internet marketing in mind when building the creative logo design for their website. Give some thought to the design of this workout website when building your next website.

53. Nuffield Health Gym

Nuffield Health has a great looking website that uses a green, white, orange, yellow and black color scheme, which we like because it catches the eyes of customers. The geometric graphics to accent images was probably the most impactful feature seen in the homepage of Nuffield Health. The images that link to other pages in their site was definitely refreshing for a professional workout studio website. Nuffield Health clearly had a focus on ease of use when creating the well-labeled navigation bar for their website. You won’t be disappointed after reviewing this website for design ideas for your next website!

54. GoodLife Fitness

We appreciated how this fitness company website used the colors of black, white, red and blue to create a custom web design. As you scroll through the homepage, one of the design qualities you’ll see is the high-quality visuals. The use of bulleted information was definitely refreshing for a unique workout site. GoodLife Fitness had digital marketing in mind when creating the customer review section for their website. If you are looking for template examples for your next fitness site, give some thought to this one.

55. Push511

This is a great website example for fitness companies looking for a custom site layout. After scrolling past the navigation of this fitness center website, you’ll immediately notice their different size fonts to emphasize certain information. Another feature in this professional fitness site we enjoyed was their unique customer story section. Push511 clearly had ease of use in mind when building the simple contact information for their website. Be sure to consider the unique design of this fitness website when developing your next custom website.

56. Fit4Less

This is a good example of a website design for workout clubs to review when looking for a professional look and feel for their next website. One of the design features we liked most on the homepage of Fit4Less was the yellow, pink, black and white color palette because it creates a positive environment for the site. The clearly labeled pricing on their memberships was definitely refreshing for a professional fitness site. Fit4Less clearly had digital marketing in mind when designing the ability to search for their gyms near you within their website. For the workout studios out there looking through website examples, make sure to check this one out!

57. Ballston CrossFit

This is a good design example for a fitness company to check out when looking to build their next custom website. The images to organize information was probably the most impactful feature seen in the homepage of Ballston CrossFit. The thoughtful logo design was another thoughtful feature of this professional fitness trainer site we enjoyed. The use of a bright red for an accent color helped make this one of the best workout websites we reviewed. With so many great reasons to consider this website, it’s no wonder we included it in this list of the best fitness websites!

58. L.A. Fitness

There were a lot of fitness companies to choose from, but the website of L.A. Fitness was a great example of a nicely organized site with a black, white, blue and yellow color scheme. One of the parts in this website’s homepage that caught our attention was definitely their clearly labeled membership plans. Their map showing which states offer their gyms was definitely refreshing for a unique fitness website. They had digital marketing in mind when creating the domain for their website that matches the company’s name. Another amazing website to add to the list!

59. MADabolic

We appreciated how this fitness company website used the colors of teal, white, gray and black to create a custom web design. The creative arrow pattern used throughout the page was definitely the most impactful feature in the homepage of MADabolic. The captivating font choice was a nice touch for a unique site. They clearly had digital marketing in mind when designing the buttons for simple navigation throughout their website. What a great website to review when building out your next website!

60. Anytime Fitness

This is a great website design idea for a workout company looking for a custom website layouts. Of all the custom fitness centers websites we reviewed, one of the features in this custom website we liked was the bright purple, white and teal color combination. The memorable logo design was definitely refreshing for a unique workout site. Anytime Fitness had conversions in mind when designing the clearly labeled menu for their website. Give some thought to the unique design of this workout website when building out your next website.

61. AIR Aerial Fitness

AIR Aerial Fitness has a great looking website that uses a black, white, teal and lime green color scheme. The balance of white space was probably the most impactful feature in the homepage of this website. The high-quality visuals were refreshing for a custom fitness class website. AIR Aerial Fitness clearly had a focus on internet marketing when creating the layout that was easy to use for their website. These were just a few of the numerous amazing qualities of this website to consider while we were putting together this list of top websites for fitness.

62. Midtown Athletic Club

There were numerous workout companies to choose from, but the website for Midtown Athletic Club was the perfect example of a well-designed website with a black and white color scheme. After scrolling past the navigation of this gym website, you’ll notice the staggered imagery. The short but informative paragraphs were another feature in this professional fitness club website we enjoyed. They clearly had internet marketing in mind when choosing the alluring text for their website. Don’t scroll past this website when hunting for design ideas for your next fitness website!

63. True 180

This is a good example of a website design for workout studios looking for a professional look and feel for their next website. Our web designers thought this website was a good example for fitness centers because of their calming background graphics. Another thoughtful quality in this professional workout site was their simple navigation. From a marketing perspective, we liked the way this workout club website utilized a well-labeled navigation bar. Be sure to consider the great design of this fitness website when developing your next custom website.

64. Commonwealth Crossfit

This is a good example of a workout company website design to give inspiration to other companies looking for a professional looking website. The geometric patterns for their backgrounds was probably the most impactful feature in the homepage of this website. The high-quality visuals was refreshing for a custom website. They clearly had website accessibility in mind when building the customer testimonials section for their website. For fitness businesses looking for examples for their next website layout, this design example will absolutely be one to consider.

65. The Handle Bar

The Handle Bar has a great fitness website that uses white, gray and yellow for a color scheme. The part in this website’s homepage that caught our attention was definitely the paragraph emphasizing the goals and intentions of their business. The large amount of useful information throughout their site was refreshing for a professional fitness studio site. The Handle Bar clearly had website marketing in mind when creating the interesting logo design for their company. With so many good reasons to consider this fitness website, its obvious why we included it in this list of the best websites!

66. Virgin Active

This is a good website example for a fitness studio looking for a custom site layout. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is the large imagery. The short phrases were one of the reasons we included this website in our rankings for the top web design ideas for fitness. They clearly had digital marketing in mind when designing the domain for their website that matches their company name. Give some thought to the great design of this fitness class website when developing your next website.

67. 9Round Kickboxing Fitness

The 9Round Kickboxing Fitness website has a very professional feel to it, thanks to its unique use of black, white and red. Our web designers thought this website was a good example for fitness companies because of the incorporation of social media. Another thoughtful feature in this creative workout site was their inventive logo design. They clearly had conversions in mind when creating the blog for their website. What a great website to review when building out your next fitness website!

68. Keppner Boxing

We appreciated how this fitness website used the colors of red, white and black to create a custom web design. As you scroll through the homepage of the website, one of the qualities you’ll notice right away is the use of large buttons for simple navigation. The captivating font was another design quality in this professional fitness studio website we enjoyed. They clearly had internet marketing in mind when creating the simple contact information for their website. Another amazing website to add to this list!

Related: Need more members at your martial arts studio? Take a look at these digital marketing services that help you manage your online reputation, social media marketing, conversion funnels, and email campaigns.

69. Stone Age Climbing Gym

This is a great web design example for fitness companies looking for a professional look and feel. We thought this was a good example of a homepage layout for fitness centers because of their simplistic template. The interesting logo design was definitely refreshing for a unique site. From a marketing perspective, we really liked the way they incorporated social media. If you are looking for template options for your next fitness website, be sure to check this one out.

70. Rev Cycle Studio

The black, green and white colors seen in this custom workout website stood out to us because it feels refreshing. One of the parts in this website’s homepage that caught our attention was definitely the alternating color blocks. Another design quality in this custom fitness class site we enjoyed was site was the well-labeled navigation bar. Rev Cycle Studio had internet marketing in mind when building the basic and professional text for their website. Be sure to consider the great design of this fitness website when developing your next website.

71. Amped Fitness

We appreciated how this fitness company website used the colors of black, white, purple, pink and blue to create a custom web design layout. The most attention grabbing aspect in this workout center website was definitely the imagery that matches their color scheme. Another quality seen in this clean fitness website was their unique workout area for only women. The thoughtful logo design was a marketing feature we noticed right away. Any website designer building websites for workout companies will want to consider checking this website out.

72. Lee’s ATA Martial Arts

The website of Lee’s ATA Martial Arts ranked because it is one of the better looking fitness websites we came across. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is their bright green colors used for accents on a dark background. Another thoughtful feature in this custom fitness studio site was their testimonials section. Lee’s ATA Martial Arts clearly had website usability in mind when creating the buttons for simple navigation throughout their website. There was no shortage of reasons to include this website in our list of websites for fitness clubs to consider when designing their next website.

Related: Move up a rank – in search results! Take control over your organic placements by implementing an SEO strategy for your studio!

73. Elite Sports

This is a great sportswear web design example for anyone looking for a professional look and feel. Of all the professional workout gear websites we reviewed, one of the features of this custom website we liked was their high-quality and colorful imagery. The short phrases used throughout the pages is why we included this website in our list of the best websites for fitness. They clearly had ease of use in mind when creating the domain for their website that matches their company’s name. For the fitness wear companies out there checking website examples, make sure to check this one out!

74. Exclusive Martial Arts

This is a great fitness web design example for someone looking for a professional layout. The bold font to emphasize a statement was definitely the most impactful feature in the homepage of this website. Another thoughtful quality in this creative workout website was their simple contact information. They had website usability in mind when designing the clearly labeled menu for their website. Don’t scroll past this website when considering design ideas for your next fitness website!

75. Yoga Maya New York

This is a good example of a fitness website design to look at when searching for inspiration for a professional looking website. The natural color palette was definitely the most impactful quality of the homepage of this website. The subtle animations were definitely refreshing for a professional workout site. They had website usability in mind when choosing the creative font for their website. Give some thought to the great design of this fitness website when developing your next custom website.

76. Black Swan Yoga

This is a great example for yoga studios looking for a professional look and feel for their next website. We thought this was a good homepage design example for fitness centers because of their unique logo design. The simple text choice was another feature in this professional yoga website we enjoyed. Black Swan Yoga clearly had website usability in mind when building the domain for their website that matches their company name. With so many good reasons to consider this fitness website, it’s no wonder we included it in this list of the best websites!

How to Build an Impressive Fitness Website

Are you in the process of building a new website for your fitness company? How exciting!

Let’s go through some of the most important steps in building a new or redesigning an existing fitness company website.

If you already have a domain name, hosting service, and website platform picked out, feel free to skip the first few sections!

1.) Selecting a Domain Name

The selection of a domain name for your fitness website represents a pivotal stage in establishing your online presence. This domain serves as the digital address that visitors will utilize to reach your fitness website and holds substantial importance in terms of branding and recognition.

Here’s a systematic guide to assist you in choosing the ideal domain name:

1. Brainstorm: Begin by generating ideas for your domain name, considering the name of your fitness company, the services you offer, and your location.
2. Simplicity: Strive for a domain name that is simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
3. Consistency: If your company has a recognizable brand name, consider including it in your domain to enhance recognition. For instance, if your business is called Johnson Fitness, avoid domains like FitnessOnlineCampaign.net.
4. Availability: Check the availability of your desired domain names before proceeding. Many common domain names have already been registered. If that’s the case, explore if your desired domain name is being used but available for sale. However, avoid investing excessively in purchasing a domain name.
5. Domain Extensions: Consider which domain extension best suits your website’s purpose. While .com is the most popular and widely recognized extension, there are other options like .net, .org, or industry-specific extensions like .fit.
6. Legal Considerations: Before registering your domain, perform a trademark search to prevent potential intellectual property conflicts. Avoid domains that incorporate another fitness company’s name or a renowned apparel brand.
7. Register the Domain: Once you’ve chosen an available domain name, it’s time to register it through a reputable domain registrar. We have found GoDaddy and Namecheap to be the most user-friendly domain name registration services.

2.) Selecting a Website Platform

Once you’ve determined your domain name, the subsequent step involves choosing a website platform for your fitness website.

In most cases, fitness manufacturers, gyms, and trainers opt for content-driven websites equipped with contact forms, appointment calendars, and contact information to boost conversions.

E-commerce functionality is typically reserved for fitness companies that sell equipment, apparel, or online training. Some of these businesses may even employ subscription models to bill for their online programs, especially in the case of training services.

For Content Websites:

Most fitness companies will find WordPress to be an excellent platform choice. However, there are also options like Wix and other hosted website builders.

1. WordPress: WordPress is a highly versatile and widely used content management system (CMS) that offers extensive flexibility and customization options. It caters to all types of fitness company websites, whether simple or complex, including those offering course registrations through third-party plugins. With a wide range of fitness-inspired themes and useful plugins available, WordPress allows you to create a highly tailored website for your fitness company. It is an ideal choice if you value control and want the ability to expand your website’s functionality over time. While there is a hosted version of WordPress available, most WordPress users opt for the open-source version installed on a web hosting account.
2. Wix: The Wix platform is similar to WordPress, offering comparable page building features. It is also a hosted solution. We have worked on fitness websites built on Wix and found it to be a reliable page builder, so we confidently recommend it. With Wix, you won’t need a separate web hosting service.

For Ecommerce Websites:

If your fitness company sells products online, there are several options to consider, such as WooCommerce and Shopify.

1. WooCommerce: If you plan to build an online store for your fitness products using WordPress, WooCommerce is the perfect ecommerce plugin to install. It seamlessly integrates with WordPress, allowing you to add ecommerce functionality to your fitness company’s existing website. WooCommerce offers a wide range of extensions, payment gateways, and inventory management tools, making it an excellent choice for fitness businesses looking to sell online.
2. Shopify: The Shopify platform is a leading ecommerce solution that provides everything you need to create and manage an online fitness business. It is a hosted ecommerce platform, which means you don’t need to find a separate web hosting service to use it. Shopify offers a user-friendly interface, customizable themes, built-in security, and a range of features for inventory management, payments, and shipping.

Web Hosting Requirements

If you choose a platform like WordPress or WooCommerce, you will need to find a web hosting service.

As a recommendation, we often suggest our own web hosting service for its compatibility with WordPress websites. If you prefer recommendations from other hosting companies, consider the following:

1. WP Engine: This is one of our top choices for web hosting services for fitness companies. WP Engine offers a great control panel that simplifies the creation of staging websites. Their backup process is seamless. The only downside we’ve encountered is the limitations they impose on PHP max_execution_time. Additionally, their pricing can increase quickly if you require upgraded services.
2. SiteGround: We have always enjoyed working with SiteGround. Their live chat and email support are excellent compared to more well-known hosting firms. We have never had to wait long to get in touch with someone, and usually, the first person we interact with resolves the issue. Their backup tools are user-friendly, and they offer reasonable pricing for fitness companies.
3. Digital Ocean: This is a great option for cloud hosting, but it may be too advanced for most fitness company websites. We have never encountered issues with the Digital Ocean cloud network, unlike other cloud networks we have tried. Cloud hosting can be costly when factoring in droplet (server instance) costs, operating system, control panel, server software, offsite backup, and server management fees. If you need a server administrator recommendation, check out AdminGeekZ.

3.) Selecting a Website Template

Most fitness companies prefer to purchase and customize a pre-designed website template as it reduces web development costs and time. However, if your fitness company prefers a custom design, you can hire a custom web developer or custom ecommerce developer to create a theme tailored specifically to your needs.

For the purpose of setting up a fitness website, let’s focus on suggestions for finding a pre-built website template. Here are some links to the main theme marketplaces to consider:

Fitness WordPress Themes

You can find free themes at wordpress.org, or explore fitness-inspired templates at ThemeForest.

Prowess – Themeforest

$85

More info

TopFit – Themeforest

$85

More info

Zele – Themeforest

$69

More info

Kropp – Themeforest

$79

More info

Fitness WooCommerce Themes

You’ll find a wide selection of ecommerce fitness themes for WooCommerce on ThemeForest.

Run Gran – Themeforest

$69

More info

Welldone – Themeforest

$69

More info

Fitness Shopify Themes

You can find free and paid themes at themes.shopify.com, or explore options through marketplaces like ThemeForest.

Sporto – Themeforest

$58

More info

Gym Tek – Themeforest

$56

More info

Fitness Wix Themes

You can find free and paid themes in their marketplace at wix.com, some of which are suitable for fitness companies.

4.) Crafting Content & Adding Visuals

Now that you’ve secured your domain name, website platform, and theme, it’s time to start creating compelling content for your fitness company’s website!

Here are several tips to help you develop engaging and effective website copy:

1. Know your target audience: Understand your audience’s demographics, preferences, and needs. Customize your content to address their pain points and provide value, boosting your search engine visibility for fitness-related queries.
2. Define your key messages: Define key messages for your website content that align with your brand, showcase your strengths, and clearly convey the benefits of your offerings.
3. Keep it concise and scannable: Online readers skim, so keep your writing concise. Employ short paragraphs, bullet points, subheadings, and bold text for better readability.
4. Create clear and compelling headlines: Create captivating headlines that instantly convey your fitness business’s value and relevance, enticing visitors to explore your website and discover more about your products.
5. Incorporate keywords strategically: Research and use relevant keywords naturally in your content to boost your fitness website’s search engine visibility. Be cautious of overusing keywords, as it can harm readability and user experience. Tools like Ahrefs or Semrush can help with keyword research.
6. Maintain a conversational tone: Write conversationally to connect with your fitness audience. Skip jargon and technical terms unless your audience needs them. Engage readers by speaking directly to them in a friendly, approachable tone. For example, emphasize the convenience and security of self-storage units rather than diving into technical specifics.
7. Edit and proofread: Edit and proofread your content meticulously before publishing. Hunt for grammar, spelling, and punctuation mistakes. Ensure your content flows smoothly and follows your brand’s voice and style guidelines. Consider using tools like Grammarly for assistance.
8. Leverage ChatGPT for assistance: If you need ideas or help refining the content on your fitness website, consider leveraging AI tools like ChatGPT.

To enhance the readability and visual appeal of your content, it’s essential to incorporate relevant and high-quality images. Consider the following tips:

1. Opt for high-quality images: Opt for visually appealing, high-resolution pictures. Avoid blurry or pixelated images to maintain your fitness website’s quality.
2. Ensure relevance: Pick images that align with your content and enhance your company’s message. They should provide additional context and visual appeal.
3. Utilize stock photo resources: Access reputable websites like Unsplash, Pixabay, or Shutterstock for professional fitness-related images that fit your theme. Follow licensing requirements and attribute images as needed.
4. Customize images when possible: If resources allow, customize or brand images to match your fitness brand. This creates a unified visual experience. Tools like Adobe Photoshop or Canva can assist in this process.
5. Optimize image file sizes: Compress images to optimize their file sizes without sacrificing quality. Large image files can slow down your web page speed, negatively impacting user experience and SEO. Tools like TinyPNG can be helpful for this purpose.

5.) Activities After Launch

Once you’ve built and launched your fitness company’s website, there are several important tasks and services to consider in order to maximize its effectiveness. Here are some fundamental suggestions to help you navigate post-launch activities:

1. Search Engine Optimization (SEO): Implementing SEO strategies is crucial for improving your fitness company’s visibility in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update and create fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or exploring third-party providers like The HOTH.
2. Paid Advertising: For quicker results in driving traffic, consider utilizing paid advertising platforms like Google Ads or Facebook Ads to target and attract visitors to your business. You can hire our PPC management services or find talented professionals on platforms like Mayple.
3. Conversion Rate Optimization (CRO): Analyze your fitness website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance your website’s conversion rates and overall user experience.
4. Website Security: Protect your fitness website from malware and other threats by implementing robust security measures such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and promptly respond to any issues. You may also consider monitoring website uptime using a service like UptimeRobot.
5. Website Maintenance: Regularly maintain your gym website to ensure optimal performance. If you’re using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider hiring our website maintenance services or finding a freelancer on platforms like Upwork. Don’t forget to regularly back up your fitness website to protect against data loss or technical issues.
6. User Feedback and Testing: Seek web design user feedback: Actively gather user input to understand visitor experiences and improve your fitness website. Utilize user testing to gain insights into user interactions, facilitating ongoing optimization.
7. Content Updates: Maintain website freshness: Regularly publish new blog posts, update product/service info, and ensure accuracy and relevance. Engaging content not only draws visitors but also encourages them to return and share with others interested in staying fit.

Remember, post-launch digital marketing activities are crucial for the long-term success of your fitness website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.

FAQs about Web Development for Fitness Company Websites