Facebook Image Sizes

When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow.


Facebook News Feed Post Image Dimensions

The optimal size for a Facebook news feed post image is 940 x 788 pixels. This size will ensure your image looks great on both desktop and mobile devices.

facebook news feed post image size

Facebook Profile Image Dimensions

All profile images on your Facebook page are square and should be 180 x 180 pixels in size. Note that these profile images appear as a circle in the newsfeed so make sure there is nothing important around the edges of your image as they will be cropped out.


Facebook Cover Image Size

Your Facebook cover image should be 820 x 312 pixels. Note that the bottom left corner will be slightly covered by your profile image so keep all text in the middle or right side of the image.

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Facebook Stories Image Dimensions

The optimal size for Facebook stories is 1080 x 1920 pixels. Anything other than this size will leave blank space on the story with a solid color background.

facebook stories image size

Facebook Event Image Dimensions

If you are organizing an event you will want your Facebook event cover image to be 1920 x 1080 pixels for the perfect fit.

facebook event cover image size

Facebook Ad Image Sizes

Too much text on your ad image? Expensive photo made by graphic designer being cropped weird? Low CTR on your ads? All of these can be a result of not using the right dimensions for your various Facebook ad placements. Follow this size guide for the best results, and check out this page if you are looking for pricing on Instagram Ads.

Related: Should You Allow Additional Optimizations On Your Facebook Ads.


Facebook Feed Ad Dimensions

facebook feed ad image size

Feed ad image dimensions and guidelines

  • Recommended image size: 1200 x 628 pixels.
  • Minimum width and height: 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Feed ad character limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

Facebook Carousel Ad Dimensions

  • Recommended image size: at least 1080 x 1080 pixels
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Ratio is 1:1.
  • Max image size of 30MB.
  • JPG and PNG.

Facebook Right Column Ad Dimensions

facebook right column ad size
  • Recommended image size: 1200 x 628 pixels.
  • Minimum width and height of 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Facebook in-stream Video Ad Dimensions

facebook in-stream video ad size
  • Recommended to upload the highest resolution video possible.
  • Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
  • .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video length is 5 to 15 seconds.
  • Highly recommended to include video sound.
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Facebook Instant Article Ad Dimensions

facebook instant article ad size
  • Recommended image size: 1,200 x 628 pixels.
  • Minimum width and height of 600 pixels.f
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Facebook Marketplace Ad Dimensions

facebook marketplace ad size
  • Recommended image size: 1,200 x 628 pixels.
  • Minimum width and height of 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Facebook Messenger Ad Dimensions

facebook messenger ad size
  • Recommended image size: 1,200 x 628 pixels.
  • Minimum width is 254 pixels and height of 133 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Facebook Collection Ad Dimensions

facebook collection ad

  • Image size: Minimum width and height of 600 pixels.
  • Recommended ratio is 1:1 for square and 16:9 for landscape images.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Related: How to Accept a Facebook Page Admin Invite.


Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Grant W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.