How to Rank Acupuncturist Websites on Google
Here are some SEO strategies that are specifically tailored for wellness centers, integrative medicine practices, holistic health centers, Traditional Chinese Medicine (TCM) clinics, naturopathic clinics, herbal medicine clinics, and other acupuncturists.
We’ve grouped them into technical, on-page, and off-page suggestions.
1.) Technical SEO Tips for Acupuncturists
Technical SEO refers to optimizing your acupuncture clinic website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your acupuncture website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your acupuncture website’s speed using a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your acupuncture website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your acupuncture website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your acupuncture website.
- Regularly monitor your acupuncture website’s crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Acupuncturists
On-page SEO involves optimizing each page of your acupuncturist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original acupuncture-related content that targets your audience’s search intent. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant acupuncture-related keywords in your website’s page titles and meta descriptions.
- Optimize the headings and subheadings on your acupuncture website with relevant target keywords.
- Use acupuncture-related target keywords in image alt tags to provide context for your website’s images.
- Use internal linking to help search engines understand the structure and hierarchy of your acupuncture website.
- Use descriptive URLs that contain relevant acupuncture-related keywords on your website.
- Display patient reviews and testimonials prominently on your acupuncture website to build trust and credibility.
- Scan your acupuncture website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Acupuncturists
Off-page SEO involves all the actions taken outside of your acupuncture clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant acupuncture-related websites, such as holistic health or wellness blogs.
- Create and maintain a strong presence on social media to engage with patients and build brand awareness.
- Encourage satisfied acupuncture patients to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local acupuncture businesses to cross-promote services and build backlinks.
- Create listings in local business directories and citation sites that are relevant to acupuncture to increase your website’s visibility.
- Create informative and shareable content related to acupuncture or traditional Chinese medicine topics that your acupuncture patients would find interesting.
- Make videos to showcase your acupuncture services and build engagement with patients. Be sure to optimize the video content with relevant acupuncture-related keywords.
- Monitor your acupuncture clinic’s online reputation and respond promptly to patient feedback and reviews. Even negative reviews should be responded to appropriately.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Acupuncture SEO
Looking for suggested keywords to target within the SEO campaign for your acupuncture practice? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for an acupuncturist, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of services your practice offers. Maybe you specialize in acupuncture for pain relief, stress reduction, or fertility.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Acupuncturists
- Acupuncture [city/area]
- Acupuncture for pain relief [city/area]
- Acupuncture for stress reduction [city/area]
- Acupuncture for fertility [city/area]
- Traditional Chinese Medicine [city/area]
- Cupping therapy [city/area]
- Moxibustion [city/area]
- Electroacupuncture [city/area]
- Acupuncture for weight loss [city/area]
- Acupuncture for anxiety [city/area]
- Acupuncture for allergies [city/area]
- Acupuncture for insomnia [city/area]
- Acupuncture for migraines [city/area]
- Facial acupuncture [city/area]
- Acupuncture for smoking cessation [city/area]
- Pediatric acupuncture [city/area]
Keyword Tip #1: Acupuncturists often target keywords related to the types of services they offer and their location. This helps you attract local clients who are searching for acupuncture services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, “acupuncture for fertility in New York City” may be easier to rank for than just “acupuncture for fertility”.
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