50 Best B2B Websites

Attention, B2B professionals! Looking to boost your online presence and reach more potential clients? Our guide to the top 50 B2B websites is here to help.

Our team of website development experts has carefully evaluated the best B2B sites, taking into consideration factors such as design, functionality, uniqueness, and user experience. From professional and polished designs to intuitive navigation, these sites embody online excellence in the B2B world.

Not only will you find inspiration for your own website, but also tips on how to make your online presence stand out in a crowded market.

Get ready to drive your B2B company to success with the help of this guide! You’ll find website examples of business software & technology providers, office & commercial suppliers, human resources & staffing companies, financial & accounting service providers, marketing & advertising agencies, and logistics & transportation providers in this list! For design inspiration from other business sectors, head back to our expert web design examples blog article!


Top B2B Website Designs

1. RxOneShop

This is a good example of a website design for pharmacy suppliers looking for a professional website. The layout of this pharmacy market website was thoughtful because of its formal feel to the homepage. The professional text is another feature of this professional pharmacy supplier website we enjoyed. RxOneShop clearly had conversions in mind when designing the unique color combination of orange and blue in their website. For business to business shops looking for examples for their next website layout, this design example will absolutely be one to take a look at.

2. Adobe

The bright and bold colors of this custom photoshop and design site stood out to us because it generates a creative feel to the website. As you scroll through the homepage, one of the qualities you’ll notice right away is the unique graphics which show off what this software could help customers create. Their helpful photography tips is another quality of this custom business to business website we enjoyed. Adobe had internet marketing in mind when designing the noticeable free trial button seen in their website. Be sure to consider the creative design of this photoshop and design website when developing your next website.

3. Plexus

The Plexus website has a very classy feel to it, thanks to its blended use of red, yellow and blue with a white base. As you scroll through the homepage of the website, one of the design qualities we liked was their recent news section to keep customers informed. This custom producer site also does a good job with implementing case studies. They clearly had a focus on website usability when creating the simple contact information. Give some thought to the unique design of this business to business website when developing your next website.

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4. Cisco

The website of Cisco ranked because it is one of the nicer networking websites we reviewed. One of the design features we liked most on the homepage of Cisco was the reassuring blue color scale because it was rather refreshing for a networking website. Another thoughtful feature of this professional internet technology site was the unique and memborable logo. They clearly had a focus on website accessibility when creating the simple navigation of their website. For networkers looking for examples for their next website layout, this example will for sure be one to take a look at.

5. Jeta Corp.

This is a great website design idea for an energy manufacturer looking for a custom website layouts. One of the homepage features of Jeta Corp. we noticed was the unique transition blocks because it was rather refreshing for a power supplier website. The bold choice of black backgrounds was definitely a great choice for a unique website. They clearly had website marketing in mind when building the alluring graphics for the background of their website. Be sure to consider the one-of-a-kind design of this business to business website when developing your next website.

6. Cummins

This is a great energy supplier web design example for someone looking to develop a professional website. Of all the custom energy websites we reviewed, one of the features of this custom website we liked was the full screen images to break up their content. Another thoughtful quality of this custom power site is the large and bold text. Cummins clearly had a focus on conversions when designing the smooth transitions of their website. Be sure to consider the one-of-a-kind design of this power supplier website when building your next website.

7. SaturnCloud

We appreciated how this software website used the colors of blue and orange into a custom web design. We thought this website was a good design idea for business to business because of their educational paragraphs. Another design quality of this custom software website is their creative backgrounds. They had internet marketing in mind when creating the large and noticeable buttons in their website. For software marketers looking for ideas on their next website, this example will definitely be one to keep in your back pocket.

8. Loader Parts Source

This is a good example of a website design for mechanical part merchants looking for a professional look and feel for their next website. After scrolling past the header of this loader parts site, you’ll notice the shades of red that tie together this website. Another thoughtful quality of this creative loader parts website is their customer review section. They clearly had conversions in mind when building the noticeable features to inform customers of things such as their hours and 12 month warranty. For part suppliers looking for examples for their next website layout, this example will for sure be one to take a look at.

9. Farrell Equipment & Supply

We liked how this equipment site used green as an accent color to create an attractive website design. One of the homepage features of Farrell Equipment & Supply we noticed was was their email sign-up list because it was rather refreshing for a tool supplier website. High-quality images were a unique choice for a custom equipment website. Farrell Equipment & Supply clearly had website usability in mind when designing the clearly labeled menu of their website. There were numerous good qualities of this website to consider while we were putting together this list of top websites for business to business.

10. Sysdoc

The sleek blue and accented yellow and red color scheme of this custom business transformation website stood out to us because it creates a very professional feel. As we scrolled through the homepage, one of the design qualities we liked was the flawless transitions. Implementing case studies was a nice touch for a custom website. Sysdoc had customer comfort in mind when designing the awards section of their website. Give some thought to the unique design of this business to business website when developing your next website.

11. AT&T Business

The AT&T Business website has a very classy feel to it, thanks to its unique use of black, white and blue. Our web designers thought this website was a good example for internet marketers because of the fun and relevant graphics. The simple layout is another design quality of this custom mobile plan site we enjoyed. From a marketing perspective, for an internet plan website we liked the way they utilized live agents in the form of a chat. For phone plan sellers looking for ideas on their next website, this example will definitely be one to consider.

12. Omnicom Group

This is a good example of a web design for marketers looking for a custom look and feel. The well-organized flow of information was probably the most impactful feature of the homepage of Omnicom Group. The unique color change for each page was refreshing for a custom marketing site. Their informative paragraphs helped make this one of the top communication websites we reviewed. Be sure to consider the great design of this business to business website when developing your next website.

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13. Western Digital

This is a good example of a website design for electronic accessory merchants looking for a professional website layout. Of all the custom technology add-on websites we reviewed, one of the features of this custom website we liked was the clean and simple theme. Another thoughtful quality of this clean business to business site is the creative color choice for their logo. Western Digital clearly had ease of use in mind when building the clearly labeled navigation bar in their website. Give some thought to the one-of-a-kind design of this technology retailer website when developing your next custom website.

14. Spectrum Business

This is a creative website design example for a business internet seller looking to build their next professional website. As you scroll through the homepage, one of the qualities you’ll notice right away is the repetitive blue color scheme. They utilized bullet points to make it easier for readers which was a clever choice for a unique website. They clearly had digital marketing in mind when building the interesting layout of their website. Give some thought to the creative design of this mobile plan website when building out your next website.

15. Proof Drinks

This is a good example of a website design for drink retailers looking for a professional look and feel for their next website. The creative and incredibly thought over imagery was probably the most impactful feature of the homepage of Proof Drinks. Another thoughtful quality of this custom drink website is the unique font choice. They clearly had website marketing in mind when designing the unique logo of their website. There were no shortage of reasons to include this website in our list of websites for drink suppliers to consider when developing their next website.

16. Bobcat

The orange, black and white colors of this custom equipment site stood out to us because it conveys an image of hard working machines. While most part supplier websites share this quality, we thought Bobcat did a nice job of making their offers and deals noticed. The build & quote option is another unique quality of this custom building site we enjoyed. Bobcat clearly had a focus on website usability when creating the well labeled menu of their website. Be sure to consider the unique design of this construction machining website when developing your next website.

17. WeWork

This is a good example of a website for office space renters looking for a custom look and feel on their next site. After scrolling past the navigation of this shared office website, you’ll immediately notice the large and colorful button to find your location causing easy use for customers. The high-quality images showing off the well decorated rental space is another unique quality of this professional office space website we enjoyed. WeWork clearly had a focus on conversions when creating the short form to help customers determine the ideal workspace for them or their company. What a great website to review when designing your next business to business website!

18. Asana

This is a great business organizer web design example for someone looking for a professional layout. The smooth transitions was definitely the most impactful quality on the homepage of this website. This professional business manager website also does a good job with simple colorful graphics. Asana had website marketing in mind when designing the clearly labeled pricing seen in their website. These are only a few of the numerous amazing qualities of this website to consider while we were putting together this list of top websites for business plans.

19. Atlassian

Atlassian has a well-designed collaboration software website that uses a blue and white color scheme with many other accent colors. We liked these color choices because it feels relaxing and simple, but also productive. Of all the custom team collaboration websites we reviewed, one of the features of this custom website we liked was their unique and simple logo. Another thoughtful quality of this clean collaboration software site is their professional text. Atlassian had internet marketing in mind when creating the engaging template of their website. For the software sellers out there looking through website examples, make sure to check this one out!

20. Rockwell Automation

We liked how this hardware & software website combined the colors of orange, red and white into a custom web design. After scrolling past the header of this automation site, you’ll immediately notice how they use color blocks to break up text. The repetitive use of reds and oranges was a unique choice for this website. Rockwell Automation clearly had a focus on digital marketing when creating the simple navigation of their website. With so many great reasons to consider this hardware & software website, its obvious why we included it in this list of the best websites!

21. Rocka

There were numerous technology websites to choose from, but the website for Rocka was the perfect example of a well-designed technology foundation site with a common pattern of red, white and blue color scheme. After scrolling past the navigation of this technology site, you’ll immediately notice the alluring background graphics. Another design quality of this clean technology lab site is the clean animations from text block to text block. They clearly had a focus on website marketing when creating the playful geometric shapes in their website. Give some thought to the unique design of this technology supplier website when building out your next website.

22. Southwire

This is a good example of a website design for wiring and electrical sellers looking for a professional look and feel. After scrolling past the navigation of this electrical site, you’ll immediately notice their extremely organized information. Another design quality of this clean wiring site is their reoccurring logo. They clearly had a focus on website accessibility when designing the clean and professional text in their website. What a great website to review when designing your next website!

23. Envoy

This is a great solution consultant web design example for anyone looking for a professional look and feel. The most refreshing part of this business to business website was the short and to the point paragraphs. This clean consultant site also does a good job with implementing case studies. They clearly had a focus on customer usability when creating the informative blog of their website. Give some thought to the creative design of this business consultant website when building out your next website.

24. Pacon

This is a good example of a website layout for an art supplier looking for inspiration on their next custom web design. We thought this was a good homepage design example for an art website because of their creative layout and imagery. Another feature of this custom arts and crafts website is their colorful and artistic logo. They clearly had a focus on internet marketing when designing the featured project area of their website. With so many great reasons to consider this art supply distributor website, its obvious why we included it in this list of the best websites!

25. Restaurant Cooler Gaskets

This is a good example of a web design for business to business owners looking for a custom layout. After scrolling past the header in this gasket site, you’ll immediately notice the company’s importance of quality products. Another thoughtful feature of this clean cooler gaskets website is the easily seen customer review section. From a marketing viewpoint, we really liked the way this gasket supplier website utilized a blue color scheme. What a great website to review when designing your next website!

26. Cooper Lighting Solutions

The warm hues of this lighting website stood out to us because it creates a warm feeling, which most people relate to light. After scrolling past the header of this lighting solution site, you’ll notice their small but informational articles. The organized navigation bar to help customers find the perfect lighting was a great choice for a unique light supplier site. Cooper Lighting Solutions clearly had internet marketing in mind when implementing case studies into their website. Give some thought to the one-of-a-kind design of this business to business website when developing your next website.

27. Vidyard

We chose Vidyard because it is a nicely organized video chat plan website that uses a a mainly green, purple and white color scheme, which we like because green and purple create bright accents. We thought this was a good example of a homepage layout for video plans because of their use of bullet points to make it easier for customers to read. The exclusive logo was refreshing for a custom video supplier site. Vidyard clearly had website accessibility in mind when designing the striking layout of their website. Don’t skip past this website when hunting for design ideas for your next video chat website!

28. Oshkosh Corporation

This is a great website design idea for a machine sellers looking for a custom look and feel for their next web design template. After scrolling past the navigation of this industrial website, you’ll notice the striking change of black and white backgrounds. The images to break up content is another feature of this custom machine supplier website we enjoyed. Oshkosh Corporation had website usability in mind when building the simple navigation bar. Give some thought to the one-of-a-kind design of this business to business website when building out your next website.

29. Procore

The website of Procore ranked because it is one of the nicer management software websites we have encountered. One of the design features we liked most on the homepage of Procore was the logical structure to their content because that isn’t something you find on most management supplier websites. Another design quality of this creative software site is the balance of negative space. The easily navigated pages were a marketing feature we noticed right away. For software retailers looking for examples for their next website layout, this example will for sure be one to take a look at.

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30. Datatron

The cool hues of this business platform website stood out to us because it feels comforting and professional. The subtle animations were definitely the most impactful quality of the homepage of this website. The creative logo design was refreshing for a unique site. They clearly had website usability in mind when creating the well labeled menu of their website. With so many good reasons to consider this business to business website, its obvious why we included it in this list of the best websites!

31. Leviton

We appreciated how this electric innovation website used the colors of dark blue, green and white into a custom web design. Our web designers thought this was a good example of a homepage layout for power innovation sites because of the stunning organization of their layout. Another thoughtful quality of this professional electric and more site was the professional and high-quality visuals. They clearly had ease of use in mind when building the clearly labeled menu in their website. Give some thought to the creative design of this business to business website when developing your next custom website.

32. Olumo

The purple colors in this organizational software site stood out to us because purple is a bold color known to give a feeling of stability. The creative graphics and patterns was probably the most impactful quality of the homepage of Olumo. The easily accessed contact information was definitely refreshing for a unique website. Olumo clearly had a focus on internet marketing when designing the simple navigation throughout their website. Be sure to consider the one-of-a-kind software website design when developing your next website.

33. ResMed

This is a good example of a website design for sleep mask retailers looking for a professional look and feel. After scrolling past the header of this CPAP mask site, you’ll notice the subtle animations. The optimized content was refreshing for a professional sleep apnea website. They clearly had website usability in mind when adding the easily seen search bar into their website. For CPAP mask retailers looking for ideas on their next website, this example will definitely be one to take a look at.

34. Gulfstream Aerospace

Gulfstream Aerospace has a great looking website that uses a black and white color scheme, which we like because it gives a simple but luxurious feel. Our web designers thought this website was a good example for aviation experiences because of their sleek logo. The full screen imagery to break up content was a unique choice for a unique website. They clearly had website accessibility in mind when designing their menu to have pictures of their aircrafts. Don’t skip over this website when looking for inspiration for your new business to business website.

35. Yapstone

This is a great web design example for vacation payment software looking for a professional look and feel. After scrolling past the header of this business to business website, you’ll notice the striking color scheme of purple and green. Another design quality of this professional rental payment software website is their professional text. Yapstone clearly had a focus on internet marketing when building the simple phrases in their website. With so many quality reasons to consider this business to business website, its obvious why we included it in this list of the best sites!

36. Berlin Packaging

This is a creative website design example for a packaging website looking to build their next professional website. The blue and red colors were likely the most impactful feature of the homepage of this website. The organized content was definitely refreshing for a professional site. Berlin Packaging clearly had website marketing in mind when creating the optimized content of their website. If you are looking for template examples for your next packaging site, be sure to check this one out.

37. Good Start Packaging

This is a good example of a web design for packaging websites looking for a custom layout. The green, brown and blue color scheme was likely the most impactful quality of the homepage of this website. Another feature of this professional packaging website was their thoughtful logo. The easy to use template helped make this one of the best container supplier websites we reviewed. Give some thought to the great design of this business to business website when developing your next custom website.

38. MailChimp

This is a good website example of a website design for marketing software sellers looking for a custom site design. As we scrolled through the homepage, one of the design qualities we liked was the readable plan information. Another feature of this professional office software website was the simple icons. They clearly had conversions in mind when designing the noticeable contact information in their website. For the business software retailers out there checking out website examples, make sure to look into this one!

39. VanZeeland Manufacturing

This is a good example of a website design for manufacturers looking for a professional website. After scrolling past the header in this manufacturing website, you’ll notice the striking imagery. The information blocking was refreshing for a professional website. The clearly labeled menu helped make this one of the best equipment supplier websites we considered. Give some thought to the great design of this business to business website when building your next website.

40. Monday

The Monday website has a very professional feel to it, thanks to its blended use of primary colors. While most management software websites share this quality, we thought Monday did a nice job of creating a better experience for customers based on their needs. Their area showing popular business using their software was a nice touch for a professional website. Monday clearly had digital marketing in mind when designing the use of white space of their website. Give some thought to the unique design of this management platform website when developing your next website.

41. Artik

This is a good example of a website design for promotional products looking for a professional website design. As you scroll through the homepage, one of the design qualities we liked was their organized content. Their well-labeled menu of this product supplier website helped make it into our list of the best websites for business to business. Artik clearly had digital marketing in mind when designing the blue and white color scheme of their website. Be sure to consider the creative design of this promotional products website when developing your next custom website.

42. Toast

This is a good example of a web design for payment technology looking for a custom look and feel. One of the homepage features of Toast we noticed was the fun graphics mixed with bright orange colors because it was rather refreshing for an online ordering website. Another thoughtful feature of this professional payment website was their uses of short phrases. They clearly had website marketing in mind when designing the creative layout of their website. Be sure to consider the unique design of this payment technology website when developing your next custom website.

43. Kanbanize

This is a good example of a web design for management platform sellers looking for a custom look and feel. Our web designers thought this was a good homepage design example for marketing software because of the well-thought out animations. Another thoughtful feature of this creative software supplier site is their blue color blocks to break up content. They had ease of use in mind when creating the simply labeled menu of their website. For business to business retailers looking for ideas on their next website, this example will definitely be one to consider.

44. Andex

The repetitive red colors of this packaging site stood out to us because it has a bold feel to it but still feels professional. As you scroll through the homepage of the website, one of the design qualities we liked was the organized flow of information. Their simple icons were refreshing for a custom packaging website. The simplicity of their website helped make this one of the best packaging supplier websites we reviewed. Give some thought to the great design of this business to business website when developing your next website.

45. Trello

This is a great website design idea for an online workplace seller looking for inspiration on custom websites. Of all the custom management software websites we reviewed, one of the features of this custom website we liked was the bright purple, blue and pink color scheme. The simple font was definitely refreshing for a professional site. Trello had website marketing in mind when creating the optimized content of their website. Give some thought to the one-of-a-kind design of this software website when building out your next website.

46. Garrett’s Maintenance Service Inc.

The blue and green colors with a white background in this custom commercial cleaning website stood out to us because it creates a clean design with an exciting accent colors. After scrolling past the navigation of this cleaning supplier site, you’ll notice sections to create easier use for customers based on their needs. Their customer review section was absolutely a consideration when ranking Garrett’s Maintenance Service Inc. in this list of top commercial cleaning websites. Garrett’s Maintenance Service Inc. had conversions in mind when designing the simple design of their website. If you are looking for template options for your next business to business site, give some thought to this one.

47. Schneider National

This is a great website design example for shipping companies looking for inspiration on a custom look and feel. Our web designers thought this website was a good example for shipping and carrying companies because of their use of bullet points to organize information. The large lettering for the navigation bar of this transportation website helped make it into our list of the best websites for business to business. They had internet marketing in mind when creating the accented orange of their website. For shipping & carrying companies looking for examples for their next website layout, this design example will absolutely be one to keep in mind.

48. Lockheed Martin

This is a good example of a simulation & training website design for a person looking for a professional look and feel. Of all the custom simulation & training websites we reviewed, one of the features of this custom website we liked was the way they show off the areas of missions they solve. Another thoughtful feature of this custom innovative solutions site is the way they incorporate news articles and video shorts. Lockheed Martin had website marketing in mind when designing the video segments to break up content in their website. Give some thought to the one-of-a-kind design of this business to business website when developing your next website.

49. Exstratus

The Exstratus website has a very professional feel to it, thanks to its unique use of blue and gray hues. The layout of this unit economics website was thoughtful because of the unique blog. The bullet points were definitely refreshing for a professional site. They had website marketing in mind when implementing quotes from workers of their company. Be sure to consider the one-of-a-kind design of this business to business website when developing your next website.

50. Evernote

We chose Evernote because of its nicely organized software website that uses an accented green color scheme, which we like because it gives off a feel of preparation. As you scroll through the homepage, one of the qualities you’ll notice right away is their fun and relevant icons. The large colorful buttons are another feature of this custom software website we enjoyed. They clearly had a focus on conversions when creating their unique logo for their website. Don’t forget to check this website out while looking through our list of the best business to business sites!


How to Build an Impressive B2B Website

Are you in the process of building a new website for your B2B company? How exciting!

Let’s go through some of the most crucial steps in building a new or redesigning an existing B2B company website.

Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform chosen!

1.) Acquiring a Domain Name

Choosing a domain name for your B2B website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your website and plays a significant role in branding and recognition.

Here’s a step-by-step process to help you select the perfect domain name:

  1. Brainstorm: Start by generating ideas for your domain name, considering your company name, the services or products you offer, and your target market.
  2. Simplicity: Try to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
  3. Consistency: If your company has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your company name is Johnson Cleaning Supplies, don’t register a domain name like 4CleaningYourOffice.net.
  4. Availability: Check the availability of your desired domain names before proceeding too far. Most common domain names have already been registered. If that’s the case, explore if your desired domain name is not in use and available for sale. Just be cautious about investing a significant amount of money in purchasing a domain name.
  5. Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are many other options available, such as .net, .org, or industry-specific extensions like .tech or .biz.
  6. Legal Considerations: Before registering your domain name, conduct a trademark search to ensure that your chosen name doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes a competitor’s business name or a trademarked term.
  7. Register the Domain: Once you’ve chosen an available domain name, it’s time to register it through a reputable domain registrar. As a digital agency, we’ve assisted numerous clients in managing domain names through various registrar portals. We’ve found GoDaddy and Namecheap to be the easiest domain name registration services to manage.

2.) Selecting the Right Website Platform

After figuring out your domain name, the next step is selecting a website platform for your B2B website.

Most B2B companies are going to develop content-based websites with appointment calendars, phone numbers, and contact forms to drive conversions.

You’ll typically only see B2B websites adding ecommerce if they are selling products online that businesses need, but that is a competitive space.

For Content-Based Websites:

When it comes to content-based websites for B2B companies, the following platforms are highly recommended: WordPress and Wix.

  1. WordPress: WordPress is a versatile and widely used content management system (CMS) that offers tremendous flexibility and customization options. It caters to all types of B2B websites, allowing you to create a highly customized website tailored to your company’s needs. With a wide range of themes and plugins available, WordPress is an excellent choice if you value control and scalability. While there is a hosted version of WordPress, most B2B companies prefer the open-source version installed on a web hosting account.
  2. Wix: The Wix platform is similar, offering a range of page-building features and a user-friendly interface. Wix is a hosted solution that simplifies the website creation process. It provides intuitive tools and templates suitable for B2B companies. You won’t require a separate web hosting service with Wix.

For Ecommerce Websites:

If your B2B company sells products online, you’ll find the following platforms suitable: WooCommerce and Shopify.

  1. WooCommerce: If you plan to build an online store using WordPress, WooCommerce is the ideal ecommerce plugin to install. It seamlessly integrates with WordPress, allowing you to add ecommerce functionality to your B2B website. With a wide range of extensions, payment gateways, and inventory management tools, WooCommerce is a great choice for B2B companies looking to sell online.
  2. Shopify: The Shopify platform is a leading ecommerce solution that provides everything you need to create and manage an online B2B business. It is a hosted ecommerce platform, eliminating the need for a separate web hosting service. Shopify offers a user-friendly interface, customizable themes, built-in security, and a range of features for inventory management, payments, and shipping.

Web Hosting Requirements

If you choose a platform like WordPress or WooCommerce, you’ll need a reliable web hosting service.

While we recommend our own web hosting service for WordPress websites, there are other reputable hosting options available. Here are a few recommendations:

  1. WP Engine: We highly recommend WP Engine as one of the best web hosting services for B2B companies. They offer a user-friendly control panel and seamless backup process. However, be aware that they have limitations on PHP max_execution_time, and their pricing can increase for upgraded services.
  2. SiteGround: SiteGround is another reliable option with excellent customer support. They provide live chat and email support, and their backup tools are user-friendly. SiteGround offers reasonable pricing options suitable for B2B companies.
  3. Digital Ocean: While Digital Ocean is a great option for cloud hosting, it may be too advanced for most B2B websites. Digital Ocean has a reliable cloud network, but the costs can add up when considering droplet (server instance) costs, operating system, control panel, server software, offsite backup, and server management fees. If you need server administration assistance, consider checking out AdminGeekZ.

3.) Selecting a Website Template

Most B2B companies prefer to purchase and customize a pre-designed website template as it significantly reduces web development costs and turnaround time. However, if your B2B company prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to create a theme tailored to your needs.

For the purpose of setting up a B2B website, let’s focus on suggestions for finding pre-built website templates! Here are some links to the main theme marketplaces to explore:

WordPress B2B Themes

You can find free themes at wordpress.org or consider B2B templates at ThemeForest.

Wega – Themeforest

$75

Industrial – Themeforest

$69

WooCommerce B2B Themes

You’ll find a variety of ecommerce B2B themes for WooCommerce on ThemeForest.

Angro – Themeforest

$75

Vendomat – Themeforest

$75

Plumbing – Themeforest

$69

The Pipes – Themeforest

$69

Shopify B2B Themes

Explore free and paid themes at themes.shopify.com or consider options available on marketplaces like ThemeForest.

Carpentry – Themeforest

$59

Torba – Themeforest

$39

Wix B2B Themes

Browse through free and paid themes in the marketplace at wix.com, where you can find options suitable for B2B companies.

4.) Creating Content & Adding Visuals

Now that you’ve secured your domain name, chosen a website platform, and selected a theme, it’s time to start building captivating content for your B2B website!

To ensure your website copy engages and resonates with your target audience, follow these effective content writing tips:

  1. Know your target audience: Gain a clear understanding of your B2B target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and establish a connection. This will boost your search engine rankings for relevant B2B searches.
  2. Define your key messages: Determine the main messages you want to convey through your website content. Align these messages with your brand, highlight your unique advantages, and clearly communicate the benefits of your self storage services or solutions.
  3. Keep it concise and scannable: Online readers tend to skim content, so make your writing concise and easy to digest. Utilize short paragraphs, bullet points, subheadings, and bold text to break up the content and enhance readability.
  4. Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your B2B company. A well-crafted headline will entice visitors to explore your website further and learn more about your offerings.
  5. Incorporate keywords strategically: Conduct keyword research to identify relevant keywords and naturally incorporate them into your content. This will improve your B2B website’s visibility in search engine results. Avoid keyword stuffing, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
  6. Maintain a conversational tone: Write in a conversational manner that resonates with your B2B audience. Avoid jargon or overly technical language unless it’s necessary for your specific target audience. Engage your readers by addressing them directly and adopting a friendly, approachable style.
  7. Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligns with your brand’s voice and style guidelines. Tools like Grammarly can provide assistance!
  8. Leverage ChatGPT for support: If you need assistance generating ideas or refining the content on your B2B website, consider leveraging AI tools like ChatGPT.

In addition to well-crafted content, incorporating relevant and high-quality visuals is crucial. Follow these tips:

  1. Choose high-quality images: Opt for visually appealing, high-resolution images that are well-composed. Blurry or pixelated images can detract from the overall quality of your B2B website.
  2. Ensure relevance: Select images that are directly relevant to your content and help illustrate your message effectively. The images should enhance the text and provide additional context or visual interest for your self storage business.
  3. Explore stock photo resources: Utilize reputable stock photo websites like Unsplash, Pixabay, or Shutterstock to discover a wide range of professional-quality images related to self storage. Ensure compliance with licensing requirements and attribute images when necessary.
  4. Customize images when possible: If you have the skills or resources, consider customizing or branding images to align with your B2B brand. This can help create a cohesive visual experience for your website visitors. Tools like Adobe Photoshop or Canva can be useful for customization.
  5. Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your B2B website’s loading speed, negatively impacting user experience and SEO. Tools like TinyPNG can assist in optimizing image files.

5.) Post Launch Strategies

Once you have built and launched your B2B website, there are several important tasks and services to consider to maximize its effectiveness. Here are some fundamental suggestions to help you navigate post-launch activities:

  1. Search Engine Optimization (SEO): Boost your self storage business’s visibility in local search results by implementing effective SEO strategies. Conduct keyword research, optimize your content, and establish a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or explore reputable providers like The HOTH.
  2. Paid Advertising: Drive targeted traffic to your B2B company by utilizing paid advertising platforms such as Google Ads or Facebook Ads. Consider our PPC management services or find skilled professionals on platforms like Mayple for faster results.
  3. Conversion Rate Optimization (CRO): Analyze your website’s performance and user behavior using tools like Google Analytics. Identify potential drop-off points or barriers to conversion and conduct A/B testing with tools like VWO. Make data-driven changes to improve your website’s conversion rates and enhance the overall user experience.
  4. Website Security: Safeguard your B2B website from malware and exploits by implementing robust security measures. Ensure you have SSL certificates, web application firewalls (e.g., Sucuri), and regular backups in place. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website’s uptime using a service like UptimeRobot.
  5. Website Maintenance: Regularly maintain your B2B website to ensure optimal performance. For WordPress users, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider our website maintenance services or hire freelancers from platforms like Upwork. Regularly back up your website to protect against data loss and technical issues.
  6. User Feedback and Testing: Actively seek user feedback to understand their experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your B2B website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
  7. Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts relevant to the self storage industry, update product or service information, and ensure the accuracy and relevance of all content. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others in the B2B market.

Remember, post-launch digital marketing activities are crucial for the long-term success of your B2B website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your target audience.


FAQs about Web Development for B2B Websites

What is the cost of a B2B website?

You can expect the starting price of a template-based B2B website built in WordPress to be around $4,000. If you need design mockups built into a custom theme, expect a higher starting price in the area of $10,000. If you are looking for an ecommerce website for your B2B business, you can expect quotes to start around $6,000 if the site is in Shopify or WooCommerce. Likewise, if you need custom mockups built into a custom theme you can expect a higher starting price of around $20,000. The main contributors to cost increases include premium design requirements, custom functionality, and data migration.

How do you handle potential issues with broken links during the redesign process?

We first check all the links on your current site. Then, we plan out where the links will go in the new design. If links change, we make sure they lead to the right places using 301 redirects. We also fix links inside your site and check links from outside too. If some links can’t be fixed, we create 404 pages to help people find their way. We test everything before your new site goes live, so you don’t have broken links causing trouble.

Can I still update and manage my website’s content after the redesign?

You’ll retain the capability to update and manage your website’s content even after the redesign. We make sure that the content management system (CMS) we provide is designed for ease of use. Through training and guidance, we’ll empower you to make changes like editing text, uploading images, adding new products or services, and posting blogs. This means you can effortlessly keep your website current and reflective of your latest updates, without requiring technical skills.

What will you need from me?

Collaboration and your valuable insights are crucial for the success of the project. Sharing your goals, vision, and target audience allows us to customize the project to suit your specific needs effectively. Equipping us with the content you want to feature—such as text, images, and videos—is pivotal for creating an engaging website that resonates with your audience.

Providing brand assets like your logo and color scheme ensures a consistent brand identity across the website. Defining desired features and functionality, including contact forms or e-commerce capabilities, ensures the website aligns with your business objectives. Sharing design preferences and examples of websites you admire guides our design process to match your unique style.

If you possess domain and hosting details, sharing them is helpful; if not, we can guide you through the setup process. Granting access to relevant accounts and platforms and providing timely feedback during design and content development phases streamlines the workflow. Discussing timelines and budget helps us plan our efforts effectively. With open communication, together we craft a website that truly reflects your business identity online.


Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by David W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.