Contractor SEO Strategies

How to Rank Contractor Websites on Google

As a contractor, you need to establish a strong online presence to attract potential clients and grow your business.

Here are some SEO strategies to help you improve your contractor website's visibility in search engine results pages. These SEO strategies apply to general contractors, siding contractors, window and door contractors, home remodeling contractors, solar panel contractors, pool and spa contractors, pest control contractors, home theatre contractors, home security contractors, overhead door contractors, and other types of contractors.

1.) Technical SEO Tips for Contractors

Technical SEO refers to optimizing your contractor website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your contractor website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your contractor website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement local business schema markup related to your contractor services to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your contractor website.
• Regularly monitor your contractor website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

2.) On-Page SEO Tips for Contractors

On-page SEO involves optimizing each page of your contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content related to your contractor services that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant keywords related to your contractor services in your website's page titles and meta descriptions.
• Optimize the headings and subheadings on your service website with relevant target keywords related to your contractor services.
• Use target keywords related to your contractor services in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your contractor website.
• Use descriptive URLs that contain relevant keywords related to your home/business services on your website.
• Display testimonials and reviews of your satisfied clients prominently on your contractor website to build credibility and social proof.
• Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Contractors

Off-page SEO involves all the actions taken outside of your contractor website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build valuable backlinks from relevant websites, such as home improvement or DIY blogs or industry-specific directories.
• Create and maintain a strong presence on social media to engage with potential clients and build brand awareness.
• Encourage satisfied clients to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other industry professionals, attend events or conferences, and get your content published on third-party websites to increase your visibility and establish your industry authority.
• Participate in relevant online forums or Q&A sites to answer questions and provide valuable insights, including links back to your contractor website where appropriate.
• Create informative and shareable content related to your contractor services that can attract attention and build engagement with potential clients. This can include blog articles, infographics, or whitepapers.
• Make videos to showcase your services and expertise. Optimize the video content with relevant keywords related to your contractor services to improve search engine visibility.
• Monitor your online reputation and respond promptly to client feedback and reviews. This can help you address any issues or concerns and show potential clients that you value their feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

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