How to Rank Industrial Websites on Google
Here are our favorite tips to offer industrial companies, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to chemical manufacturers, steel and metal companies, construction materials companies, industrial equipment manufacturers, industrial automation companies, electrical equipment manufacturers, industrial machinery companies, waste management and recycling companies, logistics and transportation companies, safety equipment and supplies companies, and other industrial companies.
1.) Technical SEO Tips for Industrial Companies
Technical SEO refers to optimizing your industrial company website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website’s speed with a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption for website security to protect sensitive information such as customer details and to show credibility to visitors.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to industrial products or services.
- Implement schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
- Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about your products or services.
- Monitor your website’s crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Industrial Companies
On-page SEO involves optimizing each page of your industrial company website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that targets your audience’s search intent, such as product guides or industry news, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant keywords, such as industrial products, manufacturing processes, and equipment rentals, in your website’s page titles and meta descriptions to attract potential customers who are looking for these services.
- Optimize your website’s headings and subheadings with target keywords related to your industrial products or services, to help search engines understand the content and improve the user experience.
- Include target keywords in image alt tags, such as industrial equipment or machinery, to help search engines understand the context of your images and improve the accessibility of your website.
- Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as product descriptions or pricing information.
- Use descriptive URLs with relevant keywords, such as /industrial-products/manufacturing-processes, to improve the visibility and accessibility of your website.
- Display customer testimonials and case studies prominently on your website to build social proof and trust with potential customers who are looking for what you do or offer.
- Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Industrial Companies
Off-page SEO involves all the actions taken outside of your industrial company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant websites, such as industry publications or directories, to improve your website’s authority and search engine rankings.
- Create and maintain a strong presence on social media platforms such as LinkedIn and Twitter to share industry news, showcase your products or services, and engage with potential customers and industry influencers.
- Encourage satisfied customers to leave reviews on Google My Business and other review sites to build social proof and credibility with potential customers who are looking for industrial solutions.
- Collaborate with other industry businesses, such as suppliers or manufacturers, to cross-promote services and build backlinks to each other’s websites.
- Create listings in industry-specific directories and citation sites to increase visibility and improve local SEO.
- Create informative and shareable content, such as whitepapers or case studies, to attract backlinks and improve your website’s authority.
- Attend industry conferences and trade shows to network with potential customers and industry influencers, and to establish your company as a leader in the industry.
- Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible industrial solutions. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Industrial Company SEO
Looking for suggested keywords to target within the SEO campaign for your industrial company? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for an industrial company, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of products or services you’d like to promote. Maybe you specialize in manufacturing equipment and want to attract more customers. Perhaps you just don’t feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Industrial Companies
- Industrial equipment [city/area]
- Manufacturing equipment [city/area]
- Industrial supplies [city/area]
- Heavy equipment [city/area]
- Industrial machinery [city/area]
- Industrial services [city/area]
- Construction equipment [city/area]
- Material handling equipment [city/area]
- Industrial maintenance [city/area]
- Safety equipment [city/area]
- Machine parts [city/area]
- Welding supplies [city/area]
- Industrial tools [city/area]
- Pneumatic tools [city/area]
- Hydraulic equipment [city/area]
- Industrial automation [city/area]
Keyword Tip #1: Industrial companies often target keywords related to their products and services and location. This helps you attract potential customers who are searching for industrial companies or specific types of industrial equipment or services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, “material handling equipment for warehouses in Los Angeles” may be easier to rank for than just “material handling equipment”.
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