Storage Unit SEO Strategies

How to Rank Self Storage Websites on Google

As a self storage facility, your website is critical for attracting and retaining customers. Optimizing your website for search engines can help you increase your online visibility, generate more website traffic, and ultimately grow your business.

Here are some SEO strategies to help you improve your online presence and attract more customers. These SEO strategies apply to climate-controlled self storage facilities, outdoor self storage facilities, indoor self storage facilities, drive-up self storage facilities, vehicle storage facilities, boat storage facilities, RV storage facilities, portable storage container companies, business storage facilities, residential storage facilities, student storage facilities, military storage facilities, and other self storage facilities.

1.) Technical SEO Tips for Self Storage Facilities

Technical SEO refers to optimizing your self storage company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's loading speed using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Implement HTTPS encryption for website security, and consider obtaining an SSL certificate to provide additional protection for your website visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more effectively.
• Use structured data markup to provide search engines with additional information about your business, such as your hours of operation, address, and phone number.
• Use canonical tags to prevent duplicate content issues, particularly if you have the same content available on multiple URLs.
• Monitor your website for crawl errors and broken links, and fix them promptly to ensure that search engines can access and index your website effectively. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

2.) On-Page SEO Tips for Self Storage Facilities

On-page SEO involves optimizing each page of your storage unit website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, informative content that addresses common questions and concerns that your customers may have, such as how to pack and move items into storage. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords in your website's page titles, meta descriptions, and headings to help search engines understand the content and purpose of your website.
• Optimize your website's images with relevant alt tags and file names to improve their accessibility and help search engines understand their content.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to encourage visitors to explore your website further.
• Use descriptive URLs with relevant keywords to help search engines and visitors understand the content of your pages.
• Encourage customers to leave reviews on your Google My Business page or other review sites, and respond to feedback promptly to demonstrate your commitment to customer satisfaction.
• Consider adding a blog to your website to regularly publish informative and engaging content related to self storage and moving.
• Optimize your website's contact page with your business name, address, and phone number, as well as a Google Map and driving directions to make it easy for customers to find and contact you.

3.) Off-Page SEO Tips for Self Storage Facilities

Off-page SEO involves all the actions taken outside of your self storage company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as moving and relocation blogs or local business directories.
• Create and maintain a strong presence on social media platforms like Facebook, Twitter, and Instagram to engage with customers and build brand awareness.
• Collaborate with other local businesses to cross-promote services and build backlinks to your website.
• Participate in local events and sponsor community organizations to increase your visibility and build trust with potential customers.
• Create shareable and informative infographics related to self storage or moving, and promote them on social media and other relevant platforms.
• Monitor your online reputation and respond promptly to customer feedback and reviews, both positive and negative. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

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