How to Rank Accountant Websites on Google
Here are some SEO strategies that are specifically tailored for financial consultancies, tax agencies, audit companies, bookkeeping services, CPA firms, forensic accounting firms, government accounting offices, non-profit accounting organizations, business management firms, risk management consultancies, and other accounting firms.
We've grouped them into technical, on-page, and off-page suggestions.
1.) Technical SEO Tips for Accountants
Technical SEO refers to optimizing your accounting firm website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your accounting website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your accounting website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your accounting website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your accounting website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your accounting website.
- Regularly monitor your accounting website's crawl errors and fix them promptly. You can find such errors in Google Search Console.
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2.) On-Page SEO Tips for Accountants
On-page SEO involves optimizing each page of your accountant website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original accounting-related content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant accounting-related keywords in your website's page titles and meta descriptions.
- Optimize the headings and subheadings on your accounting website with relevant target keywords.
- Use accounting-related target keywords in image alt tags to provide context for your website's images.
- Use internal linking to help search engines understand the structure and hierarchy of your accounting website.
- Use descriptive URLs that contain relevant accounting-related keywords on your website.
- Display client reviews and testimonials prominently on your accounting website to build trust and credibility.
- Scan your accounting website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
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3.) Off-Page SEO Tips for Accountants
Off-page SEO involves all the actions taken outside of your accounting firm website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant accounting-related websites, such as finance or business blogs.
- Create and maintain a strong presence on social media to engage with clients and build brand awareness.
- Encourage satisfied accounting clients to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local accounting businesses to cross-promote services and build backlinks.
- Create listings in local business directories and citation sites that are relevant to accounting to increase your website's visibility.
- Create informative and shareable infographics related to accounting or finance topics that your clients would find interesting.
- Make videos to showcase your team and build engagement with clients. Be sure to optimize the video content with relevant accounting-related keywords.
- Monitor your accounting firm's online reputation and respond promptly to client feedback and reviews. Even negative reviews should be responded to appropriately.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
Popular Keywords for Accountant SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your accounting practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for an accountant, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of accounting services your practice offers. Maybe you specialize in tax preparation, bookkeeping, or financial consulting.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Common Focus Keywords for Accountants
- Accountant [city/area]
- Tax preparation [city/area]
- Bookkeeping services [city/area]
- Financial consulting [city/area]
- Small business accounting [city/area]
- Payroll services [city/area]
- Audit services [city/area]
- Estate planning [city/area]
- Tax compliance [city/area]
- Corporate tax services [city/area]
- Individual tax services [city/area]
- Tax resolution services [city/area]
- Forensic accounting [city/area]
- International tax services [city/area]
- CPA services [city/area]
- Financial planning [city/area]
Keyword Tip #1: Accountants often target keywords related to the types of services they offer and their location. This helps you attract local clients who are searching for accounting services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "small business accounting services in Los Angeles" may be easier to rank for than just "small business accounting services".
Pricing for Accounting Firm SEO Packages
When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.
While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.
To obtain an estimate for the cost of your search engine optimization service, please utilize the pricing calculator provided below.
SEO Cost Calculator
Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
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