WebCitz started working with this client in 2019
- Client: All-Taxidermy
- Platform: WooCommerce
- Industry: Entertainment / Recreation, Retail / E-Commerce
- Services: Ecommerce, Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
All-Taxidermy partnered with WebCitz during the very early stages of their business. Initially, the client was relying on a high-spend Google Ads account that was yielding a low return on investment. The challenge was to pivot from a costly “pay-per-click” model to a sustainable organic growth strategy. Additionally, the business required a way to organize thousands of unique, one-of-a-kind specimens across a massive variety of species, conditions, and taxidermy styles without overwhelming the user.
The WebCitz Solution
WebCitz led a long-term digital strategy that transformed All-Taxidermy into an industry leader in organic search visibility:
- Strategic SEO Pivot: We recommended a complete shift in budget from Google Ads to organic SEO. By focusing on high-quality, unique content across dozens of specialized categories, we built a foundation that now dominates search results for taxidermy-related keywords.
- Advanced Navigation & Taxonomy: To handle the client’s massive inventory, we engineered one of the most extensive “Shop by Taxonomy” navigation systems ever deployed on a WooCommerce site. This allows users to drill down through thousands of products with ease.
- Complex Filtering Engine: We developed a custom filtering system that allows collectors to find items based on specific conditions (such as “Trophy Gold Medal”) and species, providing a premium shopping experience for a highly specialized audience.
- Modern Redesign & Performance Optimization: A few years ago, we executed a full site redesign within the WordPress/WooCommerce ecosystem. This update focused on high-end responsive design, improved filtering speed, and significantly faster page load times to ensure a seamless mobile experience.
- Ebay Integration: We assisted the client in expanding their reach by syncing their inventory with eBay, creating a multi-channel sales environment that maintains accurate stock levels across platforms.
The Result
All-Taxidermy stands as a testament to the effectiveness of long-term SEO. Today, the business enjoys such strong organic placement that they have not required paid advertising in years. The platform we built successfully manages a massive, complex catalog while providing the speed and ease of use necessary for high-volume e-commerce.
