Auto Dealer Digital Marketing

Types of Auto Dealers We Help

We work with a wide variety of auto dealers. The strategies / tactics discussed in this article can help with digital marketing for auto dealers and even:

• Digital Marketing for Car Dealerships
• Digital Advertising for Used Car Dealerships
• Internet Marketing for Luxury Car Dealerships
• Internet Advertising for Sports Car Dealerships
• Online Marketing for Electric Car Dealerships
• Online Advertising for Commercial Vehicle Dealerships
• Website Marketing for RV Dealerships
• Website Advertising for Farm Equipment Dealerships
• Digital Marketing for Online Car Dealerships
• Digital Marketing for Auto Auction Houses

What is Digital Advertising for Auto Dealers?

Simply put, internet marketing for auto dealers is a way to advertise products and services to auto dealers through online channels like websites, search engines, social media, email, or mobile apps.

Most auto dealers think of internet advertising as another phrase for SEO or paid advertising. Even though both services are used for website marketing, neither fully describes the depth of complete website advertising services for car dealerships.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help your car dealership improve visibility and conversions.

Some of the best auto dealer online marketing plans include tactics to:

• Make your car dealership digital assets (websites, apps, sales funnels) more visible through SEO, social advertising, affiliate marketing, or paid advertising.
• Create auto dealer landing pages, sales funnels, and optimize your conversion rate to build revenue.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your auto dealers through content marketing, video production, link building, review collection, social proof, and website improvements.
• Grow your car dealership through email marketing, SMS marketing, and social media management.

Our Auto Dealer Digital Marketing Tactics

We're a team of internet marketing specialists with deep knowledge of online marketing needs for car dealerships. Take advantage of our experience in more than 100 business industries, including car dealerships, to help build traffic and grow conversions across your digital assets.

Auto Dealer Lead Gen Plans

For local service providers, the most important part of an inbound marketing program is lead generation. There are certain products and services that cannot be marketed or sold through the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. Businesses in these industries will highly benefit from implementing effective lead generation tactics.

There are numerous lead generation strategies to contemplate, all of which have been tested and executed by our online marketing team for auto dealers and other professionals in the past. The most common lead gen plans for auto dealers include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

In most instances, when the goal of for auto dealer website advertising services is lead generation, our team will create and apply one or more lead generation strategies to your digital assets, to assess which methods yield the best outcomes for your car dealership.

Social Media Ads Tactics for Car Dealerships

The internet advertising technique of social ads involves paying to run ads on various social platforms, such as Facebook, Twitter, TikTok, LinkedIn, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the PPC advertising serve as a suitable lead generation or sales generation mechanism for your car dealership.

By leveraging the data sources of social media platforms, car dealerships can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this presents a significant opportunity for most established car dealerships, it can be a costly mistake for businesses that are not fully equipped to leverage social media marketing.

Our support involves aiding car dealerships in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social ads to the fullest. We also advise implementing measures for conversion optimization and retargeting in our online advertising campaigns, as they can both enhance the return on investment for your campaigns. It is important to note the novelty of your ad creatives. When running car dealership social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Auto Dealer Search Ads Game Plans

The use of search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your car dealership. The downside is the cost of setting up an effective and scalable PPC advertising plan for your car dealership, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We support car dealerships of all sizes in developing the essential landing pages and funnels required to drive leads and drive revenue, which in turn makes PPC advertising a cost-effective internet marketing approach. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Auto Dealer Conversion Optimization Strategies

Conversion rate optimization is an essential element of any website marketing plan for car dealerships, and should not be overlooked. The ability of the digital marketing service to provide value to an car dealership that is investing in marketing is significantly influenced by this important aspect.

Improving your conversion rates can make a significant difference to your financial outcomes. Before you pursue a CRO strategy for your car dealership, it is important to understand what it is, how it works, and how to evaluate the service. The process of iterative research and testing requires a considerable investment of time in order to be completed successfully. What makes it most difficult is the CRO tactics that work for one auto dealer might not work for another auto dealer.

The CRO techniques most commonly used by auto dealers may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting website performance, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.

True conversion rate optimization for auto dealers can become much more complex. To gain a thorough understanding of CRO, it is important to possess a complete comprehension of your business offer, the competitive landscape, the advantages and disadvantages of your value proposition, how visitors are engaging with your online assets, the digital reputation of your car dealership, as well as a range of other factors.

Developing Conversion Funnels for Car Dealerships

A purchase funnel, or sales funnel, provides a visual representation of the path that your customers take with your car dealership. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The broadness of the top of the funnel highlights the sheer quantity of potential customers who may come into contact with your car dealership. At the bottom of the funnel, it becomes narrower to reflect the many points of departure that can occur during the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Creating a sales funnel for car dealerships is a more demanding task than simply explaining the concepts that underlie it. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. Creating a sales funnel that adds value to your car dealership requires you to think through your goals for the funnel and the specific type of funnel that best suits your needs.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your car dealership. Our consultants in website advertising for auto dealers can serve as a valuable sounding board for your ideas and assist you in selecting the optimal revenue funnel type for your car dealership. Alternatively, if you don't have an interest in being involved in the process, we can research more about your car dealership to determine the best funnels to explore and test within your digital marketing campaign.

Auto Dealer Email Marketing Game Plans

By integrating email marketing into a digital strategy, it is possible to generate brand awareness, build visitors to your website, grow sales and revenue, draw attention to your social accounts, reconnect with past clients, and obtain critical data about your target audience.

We offer assistance to our clients in the industry who are engaged in digital advertising services by offering our email marketing campaigns through Mail Chimp, Campaign Monitor, and Constant Contact. These email marketing platforms are powerful tools that allow you to create subscriber lists, segment your audience, and design drip email marketing plans.

The most important part of email marketing is developing a plan to increase your subscribers. We aid car dealerships in cultivating their email marketing lists by incorporating a range of techniques, such as incorporating email collection opportunities via affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and various other approaches.

Content Marketing Plans for Car Dealerships

Most car dealerships use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach helps establish your car dealership as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your car dealership as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help auto dealer online marketing customers put together the right content marketing campaign for their car dealership.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for auto dealers that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your car dealership.

Online Reputation Management (ORM) Game Plans for Car Dealerships

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of auto dealers. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your car dealership.

For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your car dealership. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused car dealership, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your car dealership. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your auto dealers. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your car dealership.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Car Dealerships

As a full-service digital advertising firm for auto dealers, we have our own in-house video production and video marketing department. This has been extremely helpful for car dealership content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your car dealership. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Car Dealership

For car dealerships that rely on selling products or services, marketing is an eventual consideration to increase revenue. There are many reasons to consider internet advertising over other, more traditional, marketing tactics for your car dealership. Next, let's explore some of the persuasive grounds for incorporating the online advertising strategy into your car dealership:

• Digital marketing for auto dealers is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
• These days, individuals are consistently utilizing their phones, tablets, and desktop computers. Why not opt for a marketing approach and platform that has the capability to pursue your target audience wherever they travel in life?
• Compared to print marketing, billboard ads, television commercials, and radio ads, digital marketing provides much greater flexibility because it is much easier to make changes.
• Online marketing for auto dealers provides the best capacity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your car dealership can be very difficult.

How to Develop a Digital Advertising Program for Car Dealerships

It is essential to devise a plan with specific business goals that can be measured prior to launching your internet marketing campaign for your car dealership. You want to ensure everyone involved understands the ultimate goal of the online marketing service to prevent spending time on ideas that won't positively impact your car dealership.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your car dealership, you can start to identify the audience you want to target. Knowing your target audience is crucial. This enables you to personalize your website marketing endeavors for your car dealership to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Find out what your audience needs

With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. This can help ensure that your auto dealers target the appropriate keywords for your website advertising, and that your content marketing approaches are in sync with your audience's requirements.

3.) Begin with services that have a slower pace earlier on

If you intend to include SEO in your auto dealer digital strategy, make it your top priority. The slowest moving digital advertising plan for car dealerships, and even other industries, is search engine optimization. Improvements to your website, content, and backlinks for the online marketing services of car dealerships can take several weeks or even months to fully reflect in search engine placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your car dealership website, or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your home page, product page, or service page. Most paid ads campaigns for car dealerships that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Effective lead generation for car dealerships often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your car dealership, you should consider how to best interact with those visitors after they leave your website. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Make testing a regular process

With all of these website advertising plans set up for your car dealership, you can move into the testing and optimization phase. Here, you must regularly measure the effectiveness of your auto dealer-focused campaigns, identify areas of improvement, and even experiment with new ideas you find in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital marketing plan of your car dealership.