We stay up-to-date on the latest website, email, and social media marketing trends for our charity clients to help them implement effective strategies.
We're a results-driven digital marketing agency with more than 18 years of experience helping charities increase their online presence.
Our digital advertising consultants help charities attract new audiences and boost brand awareness with social prospecting, influencer outreach, SEO strategy, white-hat link building, and paid search advertising.
With regards to converting community members and driving revenue, we can help with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more!
Let's discuss what our online marketers can offer your charity!
We work with a wide variety of charities. The strategies discussed in this article can help with online advertising for charities and even:
Digital marketing for charities is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Many charities think digital advertising is just another term for SEO or paid ads. While both of those services are used in charity online marketing, neither completely explains the depth of a fresh website marketing program.
Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help your charity improve visibility and conversions.
For example, the best charity internet marketing campaigns will include tactics to:
Our team of digital marketing professionals know the latest internet marketing trends for charities. We've helped more than 100 business industries, such as charities, improve traffic and generate conversions.
For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. Lead generation plans are of utmost importance for these types of business sectors.
There are numerous lead generation tactics to contemplate, all of which have been tested and executed by our internet marketing team for charities and other professionals in the past. The lead generation techniques that are frequently employed by charities encompass developing valuable content, retargeting past website visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.
When lead generation is the primary objective for charity online advertising campaigns, our team will work to design and implement one or more lead generation tactics into your digital assets, in order to determine which approaches are most effective for your charity.
The use of social media ads in internet marketing involves paid ads being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. Nevertheless, the drawback is the additional expense associated with initiating campaigns, designing landing pages, constructing sales funnels, and performing conversion rate optimization to guarantee that the paid advertising work effectively as a lead generation or sales generation tool for your charity.
By utilizing the data resources of social platforms, charities can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this presents a significant opportunity for most established charities, it can be a costly mistake for businesses that are not fully equipped to leverage social media advertising.
We assist charities in developing essential sales funnels and lead generation tools that enable them to maximize the effectiveness of their social media marketing. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our online advertising campaigns, as both tactics can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. It is important to be aware of ad decay and ad fatigue when running social ads campaigns for charities to prevent campaigns from becoming stagnant and suffering from decreased performance.
Search engine marketing in internet marketing refers to paid advertisements being displayed on search engines such as Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your charity. The disadvantage lies in the expense associated with establishing a paid advertising service that is both effective and scalable for your charity, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.
We help charities of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective digital marketing plan. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
It's almost always necessary to prioritize conversion rate optimization in online advertising campaigns for charities. This is a vital component of website advertising for charities as it directly affects the marketing service's ability to deliver value to the charity that is funding the marketing service.
A substantial improvement in your conversion rates can greatly benefit your financial results. Prior to implementing a CRO strategy for your charity, it's essential to comprehend what it entails, how it operates, and how to appraise the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one charity might not work for another charity.
The CRO techniques most commonly used by charities may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting website performance, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.
Actual conversion rate optimization for charities may involve much greater complexity. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your charities, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by community members with your charity. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential community members that might interact with your charity. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The development of a sales funnel for charities is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To use a sales funnel that produces value for your charity, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your charity. When you work with one of our charity-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your charity. Alternatively, if you don't have an interest in being involved in the process, we can research more about your charity to determine the best funnels to explore and test within your digital marketing plan.
You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past charities, and gain valuable information about your target audience.
We help our digital marketing charity customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing charity clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.
Most charities use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach helps establish your charity as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target community members begin to identify your charity as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help charity online marketing customers put together the right content marketing campaign for their charity.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing plans for charities that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your charity.
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of charities. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your charity.
For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past community members leave reviews for your charity. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused charity, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your charity. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your charities. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your charity.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
As a full-service digital advertising firm for charities, we have our own in-house video production and video marketing department. This has been extremely helpful for charity content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your charity. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.
If you run an charity that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are various justifications to weigh internet marketing against other, more traditional, marketing approaches for your charity. Now, let's discuss some of the compelling rationales for introducing our internet advertising strategy into your charity:
To kickoff your digital advertising service for your charity, it's vital to develop a plan that includes measurable business goals. Ensuring that everyone involved in the internet advertising plan understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your charity.
Once you have established specific business objectives for your charity, you can begin to identify your target audience. Knowing your target audience is crucial. This helps you tailor your charity online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. By doing so, you can ensure that your charities concentrate on the correct keywords for your website marketing, and that your content marketing tactics align with the demands of your audience.
If you intend to include SEO in your charity digital strategy, make it your top priority. In terms of digital advertising plans, search engine optimization typically takes the longest to gain traction for charities and other small businesses. It can take several weeks or months for search engines to acknowledge and implement the changes you make to your website, content, and backlinks that affect your rankings, especially for the website marketing efforts of charities.
This is a good time to consider paid ads for your charity website, or other digital assets. But before you start sending paid traffic to your home page, product page, or service page, it's important to create a landing page or sales funnel. A common mistake with paid ads campaigns for charities is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. To achieve effective lead generation, charities should use splash pages and sales funnels to direct visitors to the desired marketing outcome.
After setting up plans to attract traffic to your charity website, it's important to think about how to engage with those visitors even after they've left your site. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. It is important to think about building an email marketing list, providing SMS alerts for new deals, or using tracking pixels to retarget visitors who recently left your website.
When these website marketing tactics are in place for your charity you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your charity-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your charity digital marketing plan should always be in a state of conversion rate optimization across all aspects.