We stay up-to-date on the latest website, email, and social media marketing trends for our florist clients to help them implement effective strategies.
We're a results-driven digital marketing agency with more than 18 years of experience helping flower shops increase their online presence.
To help attract new audiences and boost brand awareness, our digital advertising consultants help florists with social prospecting, influencer outreach, SEO strategy, white-hat link building, and paid search advertising.
When it comes to converting customers and driving revenue, we can assist with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and much more!
Let's discuss what our online marketers can offer your flower shop!
We work with a wide variety of florists. The strategies discussed in this article can help with online advertising for florists and even:
Digital marketing for florists is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most florists think of website marketing as another phrase for search engine optimization or paid ads. While both of those services are used in digital marketing, neither fully explain the depth of a fresh internet marketing program for florists.
Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help your flower shop improve visibility and conversions.
For example, the best florist website advertising services will include strategies to:
Our team of website advertising experts know the latest digital marketing trends for florists. Take advantage of our experience in more than 100 business industries, including flower shops, to help get traffic and increase conversions across your digital assets.
For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. Many products and services require a phone or in-person conversation to finalize the sale. Businesses in these industries will highly benefit from implementing effective lead generation plans.
There are numerous lead generation tactics to contemplate, all of which have been tested and executed by our digital marketing team for florists and other professionals in the past. The most common lead gen strategies for florists include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.
For most florist internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your flower shop.
The use of social media marketing in digital marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. These social media platforms provide a prompt and effective way to connect with your intended audience by enabling you to choose specific interests, behaviors, and demographics. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the PPC advertising serve as a suitable lead generation or sales generation mechanism for your flower shop.
By utilizing the data resources of social platforms, flower shops can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this is an enormous opportunity for most established flower shops, it can be an expensive lesson for businesses that aren't ready to take full advantage of social ads.
We help flower shops build out the necessary sales funnels and lead generation tools to make the most of their social ads. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our internet marketing campaigns, as both tactics can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When conducting social media ads campaigns for flower shops, it is crucial to consider ad decay and ad fatigue to avoid campaigns becoming stagnant and experiencing poor performance.
Search engine marketing in digital marketing refers to paid advertisements being displayed on search engines such as Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your flower shop to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign for your flower shop, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help flower shops of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective website advertising strategy. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
Conversion rate optimization is an essential element of any internet marketing campaign for flower shops, and should not be overlooked. This is a vital component of online marketing for flower shops as it directly affects the marketing service's ability to deliver value to the flower shop that is funding the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your flower shop, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one florist might not work for another florist.
Some of the most popular CRO plans for florists include streamlining contact forms, experimenting with various calls-to-action, crafting attention-grabbing headlines, creating a sense of urgency, enhancing mobile website usability, improving page loading speed, incorporating exit-intent popups, defining value for website visitors, and showcasing trust and social proof signals.
The pursuit of genuine conversion rate optimization for florists can present a considerably more intricate set of challenges. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your florists, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your flower shop. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your flower shop. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The development of a sales funnel for flower shops is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To create a sales funnel that produces value for your flower shop, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider for your flower shop. When you work with one of our florist-focused internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your flower shop. Alternatively, if you don't have an interest in being involved in the process, we can research more about your flower shop to determine the best funnels to explore and test within your online advertising campaign.
You can use email marketing within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past florists, and gain valuable information about your target audience.
We help our online advertising flower shop clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing flower shop clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.
Most flower shops use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach helps establish your flower shop as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers begin to identify your flower shop as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help florist digital marketing customers put together the right content marketing service for their flower shop.
It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing tactics for florists that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading online advertising service provider. These are all effective ways to market content if you implement them correctly for your flower shop.
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of florists. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your flower shop.
For nearby service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your flower shop. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused flower shop, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your flower shop. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of your florists. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your flower shop.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
As a complete website marketing company for florists, we have our own in-house video production and video marketing department. This has been extremely helpful for flower shop content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your internet marketing plan for your flower shop. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online marketing services to bring life to paid campaigns.
If you run an flower shop that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are many reasons to consider website advertising over other, more traditional, marketing plans for your flower shop. Let's go over some of the great reasons to implement our digital advertising strategy within your flower shop:
To kickoff your website advertising service for your flower shop, it's vital to develop a plan that includes measurable business goals. You want to ensure everyone involved understands the ultimate goal of the digital marketing plan to prevent spending time on ideas that won't positively impact your flower shop.
With a clear set of business goals in place for your florists, you can move on to identifying a target audience. Knowing your target audience is crucial. This helps you tailor your flower shop internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Once you have a clear understanding of your business objectives and the customers you are trying to reach, you can make an informed decision about the requirements and search intent of your target audience. This can help ensure that your florists target the appropriate keywords for your internet advertising, and that your content marketing approaches are in sync with your audience's requirements.
If you intend to include SEO in your florist digital plan, make it your top priority. The slowest moving website marketing tactic for flower shops, and even other industries, is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.
This is a good time to consider paid advertising for your flower shop website, or other digital assets. But before you start sending paid traffic to your home page, product page, or service page, it's important to create a landing page or sales funnel. Many flower shops that have high bounce rates and low conversion rates with PPC advertising campaigns make the mistake of directing traffic to a page that isn't optimized to convert an unfamiliar audience. Effective lead generation for flower shops often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.
After setting up plans to attract traffic to your flower shop website, it's important to think about how to engage with those visitors even after they've left your site. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.
When these digital marketing strategies are in place for your flower shop you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your florist-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. It is essential to continuously optimize your flower shop internet marketing campaign for conversion rates.