Hair Salon Digital Marketing

What is Digital Marketing for Hair Salons?

In a most simple definition, digital advertising for hair salons is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective hair salons.

Hair Salons usually think of internet marketing as search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for hair salons.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help your hair salon improve visibility and conversions.

Some of the best hair salon internet advertising tactics include:

• Make your hair salon digital assets (sales funnels, websites, apps) more visible through SEO, social media marketing, affiliate advertising, or paid ads.
• Generate your hair salon revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your hair salons through content marketing, video production, backlink authority building, review collection, social media proof, and website improvements.
• Grow your hair salon through email marketing, SMS marketing, and social media management.

Our Hair Salon Digital Marketing Strategies

We are a team of digital advertising consultants with diverse knowledge and experience in the latest internet advertising trends for hair salons. Take advantage of our past experiences in more than 100 industries, including hair salons, to help generate traffic and build conversions.

SEO Tactics for Hair Salons

To bring your website into the first page of search results for competitive phrases you must take a holistic approach to SEO within your hair salon digital advertising service. A comprehensive review and optimization of your technical, on-page, and off-page SEO is necessary to demonstrate value to search engines, as these three components work together.

As we bring on new companies in the hair salon field for digital marketing, we commonly discover issues related to website speed, content quality, and the backlink quality. Technical, on-page, and offsite search engine optimization strategies can be employed to address these concerns and improve your SEO. Let's explore more about each of these hair salon SEO plans:

• Technical SEO includes factors such as page performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. These elements affect the way Google crawls and indexes your content, and how visitors interact with your hair salon website. You typically need the assistance of a website developer to improve technical SEO issues since they are often related to the platform or template used on your hair salon site. Our in-house team of website developers is proficient in popular platforms such as WordPress and Shopify.
• On-Page search engine optimization includes factors such as images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, and images. Improving these areas of the on-page search engine optimization will allow search engines to better understand the value of your content and recognize your hair salon as an authority on the subject matter. Moreover, it can aid in enhancing significant metrics like "time on site" for your visitors, which indicates to search engines that you provided something beneficial to the searcher. Content creation plays a crucial role in your hair salon internet marketing plan, and should not be overlooked.
• Your backlink profile is an essential aspect of offsite search engine optimization, including factors such as the number of backlinks and referring domains, the relevance and authority of those backlinks, and signals from social media channels, among others. It is important to boost natural backlinks to your website and interior pages to help search engines understand your website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in the internet marketing plan of your hair salon. A fast website is important, but if your hair salon has no quality backlinks or useful content, it's unlikely that you'll see it on the first page of search results, except for some uncommon scenarios. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. To prevent your hair salon from being surpassed by competitors who have completed all the necessary SEO checklist items, it's essential to allocate your focus equally.

Backlink Building Campaigns for Hair Salons

We've already briefly discussed the importance of building authoritative links in off-page search engine optimization, but it's worth mentioning again since hair salons often don't understand this area of SEO.

Large retailers in product-specific searches and long-standing service providers in local area search results are often the top results for competitive keywords and long-tail phrases on the first page of search results. Upon further analysis of the exact pages that show up in these search results, you'll typically find that the number of backlinks pointing to those pages far exceeds the number pointing to relevant pages on your hair salon website. The reason for this is that search engines utilize backlinks as a measure of your hair salon website and content's authority on a specific subject.

To improve your own web pages, you must build quality backlinks to your homepage and interior pages using white-hat SEO backlink building services. It is critical to see this as a long-term endeavor for the digital marketing plan of your hair salon. It's important not to get overly excited for a few weeks and build dozens of backlinks, then abandon it for months or years. Instead, you should view this as a long-term commitment for your internet marketing plan. That lack of commitment will only serve to keep your hair salon off the first page of search results. Building a consistent and long-term link-building strategy that focuses on gaining high-quality backlinks from relevant websites and social platforms is key to improving the online presence of your hair salon. Most of all, you need to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any black-hat link-building methods.

We utilize numerous white-hat hair salon link building techniques in our website advertising services, including:

• Utilizing the “Skyscraper Technique” to build a better version of a ranked article from a competitive hair salon.
• Composing detailed articles and having them published on third-party websites as a guest post, with a link that directs readers to your hair salon website, can help promote your business.
• You can contact respected websites in the hair salon niche and propose content updates for their existing articles that might have become obsolete or failed to address a particular issue that concerns you.
• Adding your website to industry-specific directories by scanning competitors to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Tactics for Hair Salons

Search engine ranking algorithms and consumer purchasing decisions are influenced by your online reputation, which serves as a crucial trust factor. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of hair salons. Individuals enjoy reading about the positive and negative encounters that other people had with your hair salon.

For localized service companies, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your hair salon. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

For hair salons that focus on ecommerce, we can support you in obtaining reviews for your products and your company. In the ecommerce industry, obtaining reviews that cover the quality of your products and the customer service provided by your hair salon is vital. When shopping online, customers desire the assurance that the product they are buying is of satisfactory quality or usefulness. Additionally, they require the confidence that you will deliver the order and offer assistance if they have any inquiries after the purchase.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of your hair salons. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. SEO can be leveraged to refine the top search results on the first page, which can enhance the online reputation of your hair salon.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Content Marketing Tactics for Hair Salons

Most hair salons use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach helps establish your hair salon as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your hair salon as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help hair salon internet advertising clients put together the right content marketing service for their hair salon.

It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics for hair salons that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your hair salon.

Social Ads Game Plans for Hair Salons

The use of social media advertising in internet advertising involves paid advertising being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your hair salon.

By leveraging the data sources of social media platforms, hair salons can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established hair salons, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media marketing.

We help hair salons build out the necessary sales funnels and lead generation tools to make the most of their social ads. In addition, we suggest creating plans for conversion optimization and retargeting as part of our website marketing plans, as both plans can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running hair salon social ads plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Campaigns for Hair Salons

The use of search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your hair salon to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign for your hair salon, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help hair salons of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective online marketing plan. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Developing Revenue Funnels for Hair Salons

A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your hair salon. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your hair salon. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for hair salons is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To create a sales funnel that produces value for your hair salon, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider for your hair salon. When you work with one of our hair salon-focused website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your hair salon. Alternatively, if you don't have an interest in being involved in the process, we can research more about your hair salon to determine the best funnels to explore and test within your digital advertising service.

Conversion Rate Optimization for Hair Salons

There is almost no reason to neglect conversion rate optimization within hair salon online marketing services. This is a critical aspect of any type of website marketing for hair salons since it directly impacts the ability of the marketing service to provide value for the hair salon paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan for your hair salon, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one hair salon might not work for another hair salon.

The most common hair salon CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for hair salons can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your hair salons, and many other factors.

Email Marketing Strategies for Hair Salons

You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past hair salons, and gain valuable information about your target audience.

We help our internet advertising hair salon clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing hair salon customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Lead Generation for Hair Salons

For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead gen plans are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team, for hair salons and other professionals, at some point in the past. The most common lead gen strategies for hair salons include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most hair salon online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your hair salon.

Video Marketing for Hair Salons

As a complete digital marketing company for hair salons, we have our own in-house video production and video marketing department. This has been extremely helpful for hair salon content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your online advertising strategy for your hair salon. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Hair Salon

If you manage a hair salon that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are numerous reasons to contemplate digital advertising in lieu of more conventional marketing plans for your hair salon. Let's go over some of the good reasons to implement our online marketing plan within your hair salon:

• Digital marketing for hair salons is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
• These days, individuals are consistently utilizing their phones, tablets, and desktop computers. Why not select a marketing style and channel that can track your target audience wherever they go?
• Digital advertising offers much more versatility than print marketing, billboard ads, television commercials, or radio ads, which are not as easy to update.
• Online marketing for hair salons provides the best capacity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your hair salon can be very difficult.

How to Develop a Website Advertising Program for Hair Salons

Before starting your digital marketing campaign for your hair salon it is important to create a plan with measurable business goals. To avoid wasting time on ideas that won't benefit your hair salon, it's important to make sure everyone involved in the digital advertising service understands the ultimate objective.

1.) Identify your target audience

With a clear set of business goals in place for your hair salons, you can move on to identifying a target audience. Knowing your target audience is crucial. This enables you to personalize your internet advertising endeavors for your hair salon to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Find out what your audience needs

With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. By doing so, you can ensure that your hair salons concentrate on the correct keywords for your online marketing, and that your content marketing plans align with the demands of your audience.

3.) Start slower moving services sooner

If you plan to incorporate SEO in the digital plan of your hair salon, make that your first priority. The slowest moving digital marketing strategy for hair salons, and even other industries, is search engine optimization. Improvements to your website, content, and backlinks for the internet marketing campaigns of hair salons can take several weeks or even months to fully reflect in search engine placements.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your hair salon website, or other digital assets. Creating a landing page or sales funnel is an important step to take before directing paid traffic to your hair salon product page, service page, or home page. Most PPC advertising campaigns for hair salons that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation plans for hair salons employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your strategies for driving traffic to your hair salon website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. It is important to think about building an email marketing list, providing SMS alerts for new deals, or using tracking pixels to retarget visitors who recently left your website.

6.) Plan for continuous testing

When these website marketing tactics are in place for your hair salon you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your hair salon-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your hair salon digital marketing plan should always be in a state of conversion rate optimization across all aspects.

Why Choose WebCitz for Your Hair Salon Internet Marketing

We want to be the internet advertising partner of your hair salon! When searching for online advertising agencies for your hair salon, several aspects must be taken into account. With more than 18 years of experience, you know you can trust the website advertising plans and strategies we suggest for your hair salon. These are frequently the very digital advertising techniques that we utilize for our own lead generation and conversion rate optimization services. Chances are, you found our website through our successful online marketing efforts.

The crucial factor, however, is that you have trust in our online advertising agency as the suitable choice for your hair salon. We recommend our digital advertisers for your hair salon for the following reasons:

• Our business has been established since 2004, giving us over 18 years of experience.
• Our primary source for leads from hair salons is our own digital marketing strategies.
• Our website may have come up in your search results after you searched for a service we specialize in, like "hair salon internet marketing campaigns."
• We do not outsource hair salon online marketing services since we have our own marketing team.
• You can expect a prompt response from our team during business hours, as your call will likely be answered within a few rings.
• We have extensive experience in WordPress and Shopify for any digital marketing strategies that involve website changes.

When it comes time for your hair salon to start the search for a leading internet advertising company, we hope you keep our website marketers in mind for the task. Our website marketing company has a dedicated and supportive team on hand to assist you with any questions or concerns you may have. Please feel free to contact us by email or phone to continue the conversation.

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