50+ Digital Marketing Strategies for Hotels
We are a team of digital advertising consultants with diverse knowledge and experience in the latest internet advertising trends for hotels.
Over the years, we've worked with a wide variety of hotels to help improve their online marketing. The tactics discussed in this section can help with online advertising for hotels and even:
- Boutique Hotels
- Luxury Hotels
- Budget Hotels
- Resort Hotels
- Extended-stay Hotels
- Airport Hotels
- Casino Hotels
- Beachfront Hotels
- Pet-friendly Hotels
- Eco-friendly Hotels
- Spa Resorts
- ...and more!
A Few of Our Digital Marketing Experts
1.) Lead Generation for Hotels
Lead generation is a digital marketing strategy that can greatly benefit hotels. It focuses on attracting potential guests and capturing their contact information to book rooms and increase reservations. By implementing targeted lead generation tactics, you can effectively grow your customer base and boost occupancy rates. Here are 5-10 specific strategies tailored to hotels:
- Optimized Hotel Website: Create a visually appealing and user-friendly website that showcases your hotel's amenities, rooms, and location. Include a prominent booking widget or reservation form to capture potential guests' contact information. By providing an engaging online experience, you can generate leads who are interested in staying at your hotel.
- Targeted Facebook Ads for Travel Enthusiasts: Utilize Facebook's advanced targeting features to run advertising campaigns aimed at travel enthusiasts who have shown an interest in your destination or similar hotels. Highlight unique experiences, special offers, or package deals to entice potential guests. By reaching out to individuals who are passionate about travel, you can generate leads who are more likely to consider your hotel for their upcoming trips.
- Collaboration with Travel Bloggers or Influencers: Partner with popular travel bloggers or influencers who have a significant following. Invite them for a complimentary stay at your hotel and encourage them to share their experience on their blogs or social media platforms. By leveraging their influence, you can generate leads from their loyal followers who are interested in exploring the destinations they recommend.
- Targeted Google Ads for Local Events or Conferences: Utilize Google Ads to run advertising campaigns targeted at individuals searching for accommodations near local events or conferences. Highlight the proximity and convenience of your hotel. By appearing in search results, you can generate leads from individuals attending or exhibiting at the event who require lodging.
- Customer Loyalty Programs: Implement a customer loyalty program that offers exclusive perks and rewards for repeat guests. Encourage guests to sign up for the program and provide their contact information. By fostering guest loyalty, you can generate leads from satisfied guests who are more likely to choose your hotel for their future stays and recommend it to others.
- Collaboration with Travel Agencies: Establish partnerships with local travel agencies and offer them special rates or commission incentives for booking guests at your hotel. Provide them with promotional materials and information about your hotel's unique features. By networking with travel agents, you can generate leads from individuals who rely on their expertise to plan their vacations.
- Targeted Email Campaigns for Exclusive Offers: Develop targeted email campaigns aimed at potential guests who have subscribed to your newsletter or shown interest in your hotel. Offer exclusive discounts, seasonal promotions, or personalized offers. By staying in touch with your audience and providing enticing offers, you can generate leads who are interested in taking advantage of special deals at your hotel.
- Online Reviews and Testimonials: Encourage satisfied guests to leave reviews and testimonials on popular review websites or your website. Showcase these reviews to build trust and credibility. By showcasing the positive experiences of previous guests, you can generate leads who are influenced by the feedback and are more likely to choose your hotel for their stay.
- Collaboration with Local Businesses and Attractions: Establish partnerships with local businesses, tourist attractions, or event organizers. Offer joint packages, discounts, or recommendations to guests. By collaborating with local entities, you can generate leads from individuals who are looking for comprehensive experiences during their stay.
- Targeted Instagram Ads for Travel Inspiration: Utilize Instagram's targeting features to run advertising campaigns aimed at individuals seeking travel inspiration. Showcasing your hotel's stunning visuals and unique features, highlight the experiences guests can have while staying with you. By capturing the attention of travel enthusiasts on Instagram, you can generate leads who are inspired to book a stay at your hotel.
2.) Social Advertising for Hotels
Social advertising is a highly effective digital marketing strategy for hotels to attract travelers, increase bookings, and promote your unique hospitality offerings. By leveraging social media platforms, you can reach your target audience, showcase your hotel's amenities, and build a strong online presence. Here are five specific examples of how social advertising can benefit your hotel business:
- Promoting Seasonal Offers and Packages: Use social media ads to promote seasonal offers and packages, such as holiday specials or summer getaway deals. Target travelers who may be planning trips during specific times of the year. By highlighting exclusive offers, you can entice potential guests to book their stay at your hotel.
- Targeting Business Travelers: Craft social advertising campaigns to target business travelers seeking accommodations for conferences and work-related trips. Tailor your ads to highlight your hotel's business-friendly amenities, such as meeting rooms, high-speed internet, or business center services. By catering to the needs of business travelers, you can attract corporate bookings.
- Highlighting Local Attractions and Experiences: Utilize social advertising to highlight local attractions, events, and experiences near your hotel. Target travelers interested in exploring the destination and offer them a taste of what they can experience during their stay. By showcasing the unique aspects of your location, you can position your hotel as an ideal base for travelers seeking to immerse themselves in the local culture.
- Encouraging Direct Bookings: Create social media ads to encourage direct bookings on your hotel's website. Offer exclusive discounts or perks to guests who book directly through your site. By promoting direct bookings, you can save on third-party commission fees and build a direct relationship with your customers.
- Retargeting Abandoned Bookings: Use social advertising to retarget users who previously abandoned their booking process on your website. Show them personalized ads with special incentives to encourage them to complete their reservation. By retargeting potential guests, you can recapture lost bookings and increase your hotel's occupancy rates.
3.) Conversion Rate Optimization (CRO) for Hotels
Conversion rate optimization is an essential digital marketing strategy for hotels to improve their online bookings and attract more guests. By optimizing their website and paid advertising efforts, hotels can enhance the user experience, build trust, and increase the likelihood of website visitors turning into paying guests. Here are some specific CRO strategies tailored for hotels:
- Create an Easy-to-Navigate Website: Design a user-friendly website with intuitive navigation. Ensure that visitors can easily find information about rooms, amenities, location, and booking options. A seamless and straightforward website experience increases the chances of visitors completing a booking.
- Showcase High-Quality Visuals: Use professional photographs and videos to showcase your hotel's rooms, facilities, and surroundings. High-quality visuals create a positive impression and give potential guests confidence in your hotel's offerings, leading to more bookings.
- Implement User Reviews and Testimonials: Feature guest reviews and testimonials on your website. Positive reviews build trust and credibility, reassuring potential guests that they can expect a great experience. Encouraging satisfied guests to share their experiences can boost conversions.
- Offer Special Promotions: Provide exclusive offers or discounts for direct bookings on your website. Special promotions, such as free upgrades, breakfast deals, or early bird discounts, incentivize visitors to book directly with your hotel, increasing direct bookings and reducing commission fees.
- Use Urgency and Scarcity Tactics: Highlight limited availability or time-sensitive offers to create a sense of urgency among potential guests. For example, "Only 2 rooms left at this price!" or "Book now for a 20% discount for the next 24 hours." Urgency and scarcity tactics can prompt immediate bookings.
- Provide Clear and Persuasive Call-to-Action (CTA): Use compelling CTAs on your website and paid ads. For instance, "Book Now," "Check Availability," or "Reserve Your Stay." Well-placed and persuasive CTAs encourage visitors to take the desired action and complete a booking.
- Offer Virtual Tours: Provide virtual tours of your hotel's rooms, common areas, and facilities. Virtual tours give potential guests a better understanding of your hotel's layout and amenities, increasing their confidence in making a reservation.
- Implement a Mobile-Friendly Website: Ensure your website is fully optimized for mobile devices. Many travelers use their smartphones and tablets to research and book accommodations. A mobile-friendly website enhances user experience and increases the chances of mobile bookings.
- Personalize Offers and Recommendations: Use data from past bookings and website interactions to personalize offers and recommendations for returning visitors. Tailoring offers based on their preferences can make them feel valued and increase the likelihood of repeat bookings.
- Provide a Clear Cancellation Policy: Display a transparent and guest-friendly cancellation policy on your website. A clear policy that offers flexibility and peace of mind can ease potential guests' concerns and encourage them to make a reservation.
4.) Sales Funnels for Hotels
As a hotel owner or manager, sales funnels can significantly enhance your digital marketing efforts, helping you attract more guests, increase bookings, and build lasting relationships with customers. Sales funnels can guide potential guests from the initial awareness stage to making a reservation, ensuring a seamless and personalized experience. Here are 5 examples of how sales funnels can benefit your hotel business:
- Destination Discovery Funnel: Create a landing page that showcases the unique attractions and experiences your hotel's destination offers. Use targeted online advertising to reach individuals interested in traveling to the area. The landing page should provide valuable content, such as a local guide or travel tips. Collect email addresses for further communication. Follow up with email sequences that highlight nearby landmarks, activities, and events, along with special accommodation offers to entice visitors to book a stay at your hotel.
- Seasonal Promotion Funnel: Design a landing page to promote your hotel's seasonal offers and packages. Use social media and email marketing to reach your existing customer base and potential guests who have previously shown interest. The landing page should provide details about the limited-time promotions and encourage visitors to make a reservation. Follow up with email sequences that create a sense of urgency around the seasonal offer, showcase the benefits of staying during that period, and include customer testimonials from past guests who enjoyed similar seasonal experiences.
- Event Hosting Funnel: Create a landing page targeting event planners and organizers looking for a venue. Utilize LinkedIn or event planning platforms to reach your target audience. The landing page should highlight your hotel's event spaces, amenities, and past successful events. Offer a free consultation or customized event proposal in exchange for contact information. Follow up with email sequences that showcase your hotel's capabilities, provide testimonials from satisfied event hosts, and offer exclusive event planning resources or discounts to encourage bookings.
- Upsell and Cross-Sell Funnel: Design a landing page for guests who have already booked a stay at your hotel. Use email marketing or on-site promotions to direct them to the landing page. The page should feature enticing add-ons, upgrades, or package options for their upcoming stay. Follow up with email sequences that highlight the benefits of the upsell or cross-sell options, offer limited-time discounts, and provide testimonials from guests who enjoyed the enhanced experience.
- Loyalty and Referral Funnel: Create a landing page aimed at nurturing relationships with existing guests and encouraging referrals. Use email marketing to reach your current customer base. The landing page should invite guests to join your loyalty program or refer friends and family in exchange for exclusive rewards, discounts, or loyalty points. Follow up with email sequences that show appreciation for their loyalty, provide updates on their loyalty program status, and send exclusive offers or referral incentives to keep them engaged with your hotel.
5.) Email Marketing for Hotels
Email marketing is a powerful digital marketing strategy for hotels like yours, helping you connect with potential guests, build brand loyalty, and increase bookings. With personalized and targeted email campaigns, you can showcase your hotel's offerings, provide valuable information, and entice travelers to choose your accommodation. Here are six examples of how email marketing can benefit your hotel business:
- Special Offers and Promotions: Send exclusive email offers and promotions to your subscriber list. This could include discounted room rates, limited-time packages, or added amenities. By creating a sense of urgency, you can encourage recipients to book directly with your hotel, boosting reservations and revenue.
- Event and Holiday Packages: Create email campaigns promoting special event packages or holiday-themed offers. For example, you can offer a New Year's Eve celebration package or a Valentine's Day weekend getaway. Tailoring your promotions to specific occasions can attract guests looking for unique experiences.
- Loyalty Programs and Rewards: Use email marketing to engage with loyal guests and members of your hotel's loyalty program. Send personalized emails with exclusive rewards, points updates, and member-only benefits. Building a strong relationship with repeat customers can lead to increased brand loyalty and word-of-mouth referrals.
- Virtual Tour and Room Showcase: Provide virtual tours of your hotel and showcase different room types through email. By giving potential guests a glimpse of your property's features and amenities, you can pique their interest and encourage them to explore your website further or make a reservation.
- Local Area Highlights: Share information about local attractions, events, and experiences in your email newsletters. By being a helpful source of information, you can position your hotel as a gateway to a memorable vacation, enticing guests to choose your location for their stay.
- Post-Stay Follow-Up: After guests have checked out, send a post-stay follow-up email to thank them for choosing your hotel and requesting feedback. This not only shows appreciation but also provides an opportunity to address any concerns and gather testimonials for future marketing efforts.
6.) Search Advertising for Hotels
Search advertising can be a highly effective strategy to promote your hotel and connect with potential guests seeking accommodation options. By utilizing search ads, you can reach individuals actively searching for hotels in your area, making your business more visible and increasing bookings. Below are five examples of how search advertising can benefit your hotel and help you attract more guests:
- Local Hotel Accommodation: Create search ads targeting your local area to promote your hotel accommodation services. When people in your target location search for terms like "hotels near me" or "best hotels in [your city]," your ad can appear at the top of search results, increasing your visibility to potential guests seeking a place to stay in the area.
- Special Offers and Packages: Advertise your hotel's special offers and packages through search ads. Use keywords related to your promotions, such as "weekend getaway deals" or "romantic hotel packages," to attract travelers looking for affordable and enticing hotel options. This strategy encourages potential guests to choose your hotel for their upcoming trips.
- Event and Conference Hosting: Run search ads to promote your hotel's event and conference hosting services. Target keywords like "event venues for rent" or "conference hotels in [your city]" to reach event planners and businesses looking for suitable venues. This strategy positions your hotel as an ideal destination for hosting meetings, conferences, and gatherings.
- Luxury and Boutique Accommodations: Showcase your luxury or boutique hotel offerings through search ads. Use keywords like "luxury hotels with spa" or "boutique hotels with rooftop views" to reach discerning travelers seeking upscale and unique hotel experiences. This strategy attracts high-value guests seeking premium accommodations.
- Local Attractions and Activities: Create search ads to promote your hotel's proximity to local attractions and activities. Use keywords like "hotels near [famous landmark]" or "hotel with beach access" to connect with travelers looking for conveniently located hotels with easy access to nearby points of interest. This strategy highlights your hotel's strategic location and makes it more appealing to potential guests.
7.) Content Marketing for Hotels
Content marketing is a luxurious digital strategy that can significantly benefit your hotel business. By creating engaging and informative content, you can attract potential guests, showcase the unique features of your hotel, and establish trust with travelers seeking a memorable and delightful stay.
- Virtual Hotel Tours: Develop content that offers virtual tours of your hotel, showcasing its stunning architecture, elegant interiors, and luxurious amenities. Include 360-degree images and videos that allow potential guests to explore your hotel from the comfort of their homes. This content gives travelers a taste of the exceptional experience they can expect at your hotel, encouraging them to book a stay.
- Local Attractions and Activities: Create content that highlights the best local attractions and activities near your hotel. Offer guides on nearby tourist spots, shopping districts, and dining options. This content positions your hotel as a gateway to an unforgettable travel experience, attracting travelers looking for a convenient and exciting location.
- Exclusive Offers and Packages: Share content that promotes exclusive hotel offers and packages, such as discounted room rates, spa packages, or romantic getaways. Provide details on the inclusions and benefits of each offer. This content appeals to bargain-seeking travelers, encouraging them to take advantage of the special deals and book a stay at your hotel.
- Guest Testimonials and Reviews: Share authentic guest testimonials and positive reviews from previous hotel guests. Include feedback on the exceptional service, comfortable accommodations, and memorable experiences. This content builds trust and confidence in your hotel's commitment to providing exceptional hospitality, enticing potential guests to choose your hotel for their upcoming trips.
- Local Events and Festivals: Develop content that highlights upcoming local events and festivals that guests can experience during their stay. Provide a calendar of events and details on how to participate. This content showcases your hotel's dedication to enhancing guests' travel experiences beyond their accommodations, attracting travelers who want to immerse themselves in the local culture and festivities.
8.) Reputation Management for Hotels
As a hotel owner, reputation management is a crucial digital marketing strategy that can significantly impact your business success and attract more guests. It involves actively shaping and maintaining the online perception of your hotel services. Here are five tailored examples of how reputation management can benefit your hotel:
- Guest Reviews and Ratings: Monitor and respond to guest reviews on platforms like TripAdvisor, Google, or online travel agencies. Address both positive and negative feedback with gratitude and empathy. Managing guest reviews will demonstrate your commitment to guest satisfaction and build trust with potential guests.
- Visual Tour of Hotel Amenities: Create visually engaging content showcasing your hotel amenities, such as rooms, pool areas, restaurants, and spa facilities. Share these images and videos on your website and social media. This visual tour will enhance your reputation as a hotel that offers top-notch facilities and a memorable guest experience.
- Local Area Guides: Provide informative content on nearby attractions, restaurants, and events on your website and social media platforms. Offer guests helpful guides to explore the surrounding area during their stay. This content marketing approach positions your hotel as a valuable resource for travelers, attracting potential guests seeking a convenient and enjoyable stay.
- Personalized Guest Experience: Collect feedback from guests during their stay and use this data to offer personalized experiences for returning guests. Tailor special offers, room preferences, or welcome amenities based on guest preferences. Providing personalized experiences will enhance your reputation as a hotel that values guest loyalty and offers exceptional hospitality.
- Responsive Customer Service: Prioritize prompt and courteous communication with guests, whether it's through phone calls, emails, or social media. Address inquiries and special requests with care and professionalism. Demonstrating excellent customer service will foster positive word-of-mouth referrals and enhance your reputation as a hotel that values guest satisfaction and comfort.
9.) Video Marketing for Hotels
As a hotel owner, you can showcase your property, attract more guests, and provide a compelling glimpse into the experience you offer. Video marketing offers you a captivating platform to highlight your hotel's amenities, showcase its unique features, and create an emotional connection with potential guests. Here are five effective examples of how video marketing can benefit your hotel business:
- Hotel Tour: Create a visually stunning video tour of your hotel, showcasing its lobby, rooms, suites, restaurants, spa, pool area, and any other facilities. Take viewers on a virtual journey through your property, giving them a taste of the ambiance and luxury they can expect when staying at your hotel. A well-produced hotel tour video entices potential guests to book their stay with you.
- Culinary Experience: Produce videos that highlight your hotel's dining options and culinary delights. Showcase the expertise of your chefs, the ambiance of your restaurants, and the delectable dishes you offer. Culinary experience videos appeal to food enthusiasts and travelers seeking a memorable gastronomic journey, encouraging them to choose your hotel for their next dining experience.
- Destination Explorations: Create videos that showcase the nearby attractions and activities available to guests staying at your hotel. Feature popular landmarks, local events, and adventure opportunities. Destination exploration videos position your hotel as a gateway to unforgettable experiences, attracting travelers looking for both comfort and adventure during their stay.
- Guest Testimonials: Film video testimonials from happy guests who have enjoyed their stay at your hotel. Let them share their positive experiences, talk about exceptional service, and praise the memorable moments they had during their stay. Guest testimonial videos build trust and credibility, influencing potential guests to choose your hotel for their upcoming trip.
- Exclusive Offers and Packages: Create videos that promote your hotel's special offers, discounts, and vacation packages. Showcase the value and benefits of booking directly with your hotel. Exclusive offer videos entice potential guests with irresistible deals, prompting them to take action and make reservations directly through your website.