Charlotte, NC Digital Marketing

What is Digital Marketing for Charlotte, NC Businesses?

Simply put, digital advertising throughout Charlotte is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid ads to most Charlotte small business owners. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Charlotte-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Charlotte, North Carolina or nationwide.

For example, the best online advertising services in Charlotte will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Charlotte business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Charlotte by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Charlotte, you probably love the Carolina Panthers football team. Go Carolina Panthers! In addition to marketing Charlotte-area websites, our website advertising firm also offers Asheville, Burlington, Cary, Chapel Hill, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Solutions for Charlotte Small Businesses

We're a team of online advertising consultants, just 952.4 miles away, who know and understand the latest website advertising trends for Charlotte organizations. We've helped drive traffic and get conversions across more than 100 business industries in Charlotte, and the rest of the country, so let's work together.

Charlotte, NC Lead Generation Strategies

For local service providers in Charlotte, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Charlotte businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Charlotte organization.

Charlotte, NC Small Business Social Media Marketing Strategies

The use of social media ads in Charlotte website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Charlotte company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Charlotte businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising agency helps Charlotte small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Charlotte digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Charlotte, NC Small Business Search Engine Advertising Strategies

In online advertising, Charlotte search engine ads is used to place ads on search engines like Google and Bing. Your Charlotte small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Charlotte website advertising plan. To improve your return on investment with search ads in Charlotte, make a plan for retargeting and conversion rate optimization.

Charlotte, NC Conversion Optimization

Digital marketing in Charlotte should include CRO campaigns. There's no doubt that this is a critical element of online marketing in Charlotte, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Charlotte small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

For some Charlotte websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Charlotte, and many other factors.

Charlotte, NC Small Business Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Charlotte company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Charlotte business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The creation of a sales funnel for your Charlotte business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina small businesses. To develop a sales funnel that produces value for your Charlotte business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and more. We have a team of digital marketing experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Charlotte internet marketing campaign based on more information about your small business.

Charlotte, NC Small Business Email Marketing Tactics

With effective email marketing services, you can raise brand awareness, boost website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

We help our Charlotte digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are good tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Charlotte email marketers build and nurture their lists by integrating email collection opportunities into referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and more.

Charlotte, NC Content Marketing Tactics

Most Charlotte organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Charlotte websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Charlotte begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. With our Charlotte online marketing packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Charlotte digital marketing company. Each of these marketing methods is effective if you use them in your Charlotte organization.

Online Reputation Management (ORM) Solutions for Charlotte, NC Small Businesses

Your online reputation in Charlotte and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Charlotte, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Charlotte brand.

For local service companies in Charlotte, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Charlotte storefront. Online shoppers in Charlotte want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Charlotte doctors or Charlotte attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Charlotte website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Charlotte.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Video Marketing for Charlotte, NC Businesses

As a comprehensive digital marketing agency for Charlotte, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Charlotte online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Charlotte website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Charlotte, NC Website

If you run a business in Charlotte that sells products or services, you're going to need marketing to drive sales. You might be thinking about Charlotte digital advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement online marketing plans for your North Carolina business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Charlotte is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Charlotte or within North Carolina.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Charlotte, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Charlotte non-digital ads!

How to Develop Charlotte, NC Digital Marketing Campaigns

To start your digital advertising service for your Charlotte business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Charlotte or beyond. This helps you tailor your Charlotte internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Charlotte audience. By doing this, you'll make sure your Charlotte online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Charlotte digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Charlotte small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Charlotte that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Charlotte residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Charlotte website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Charlotte website.

6.) Plan for continuous testing

When these Charlotte internet marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Charlotte online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Charlotte, NC Digital Marketing Strategies

Our goal is to be your Charlotte small business internet marketing partner! When researching Charlotte internet advertising companies, there are a lot of factors to consider. You can trust the Charlotte online advertising strategies we suggest for your business since we have more than 18 years of experience. These are often the same Charlotte website advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Charlotte because of the effective implementation of our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Charlotte company because you feel confident we are the right team for your Charlotte company. We are only a short drive of 14 hours and 34 mins away from you in Charlotte, but that time is reduced further if you call or email!

• Our firm has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Charlotte from our own digital advertising services.
• You probably found us in Charlotte via an online search for a service we provide.
• Our marketing team performs all of our Charlotte internet advertising plans, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're looking for Charlotte website marketing tactics that include web development or web maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need Charlotte online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

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