Nova Scotia Digital Marketing

Marketing for Nova Scotia

We stay up-to-date on the latest website, email, and social media marketing trends for our Nova Scotia marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Nova Scotia Digital Marketing Experts

WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Nova Scotia small businesses and large corporations strengthen their internet marketing. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Nova Scotia small business may require. This isn't true for all Nova Scotia digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those Nova Scotia-area internet marketing companies, progress delays may occur while their team searches for the necessary skilled website designers, communicates with those newly found marketing experts, and then serves as the go-between on future communication between you and the third-party performing the work.

Among the services our online marketers offer Nova Scotia clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's discuss what our internet marketers can offer your Nova Scotia company! We often provide complete internet marketing services to Nova Scotia small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our digital marketing programs can do for Nova Scotia websites.

What is Digital Marketing for Nova Scotia Businesses?

In a most simple definition, digital marketing throughout Nova Scotia is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Nova Scotia business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Nova Scotia-based businesses.

The latest digital marketing campaigns often use a number of internet marketing strategies, all working together to help you get more visibility and conversions throughout Nova Scotia and the rest of Canada.

For instance, the best digital marketing services in Nova Scotia will include these things:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
  • Increase revenue for your Nova Scotia business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Nova Scotia by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Nova Scotia Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Nova Scotia businesses. Take advantage of our past experience in more than 100 business industries throughout Nova Scotia, and the rest of Canada, to help drive traffic and improve conversions across your digital assets.

Nova Scotia SEO Strategies

If you want your website to appear on the first page of search results throughout Nova Scotia for competitive phrases, you have to take a holistic approach to your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in Nova Scotia often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Nova Scotia SEO services:

  • Technical SEO services for Nova Scotia businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Nova Scotia website. You'll typically need Nova Scotia web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Nova Scotia websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Nova Scotia or the whole of Canada. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your online marketing campaign in Nova Scotia.
  • A big part of Nova Scotia SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Nova Scotia website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Nova Scotia digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Nova Scotia competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Nova Scotia Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Nova Scotia business owners often don't understand this area of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Nova Scotia results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Nova Scotia digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Nova Scotia search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Nova Scotia website from relevant pages and social media accounts. You want to keep your Nova Scotia website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize a number of white-hat link building techniques in our Nova Scotia digital marketing services, including:

  • Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Nova Scotia competitors.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Nova Scotia site.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Nova Scotia business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Scaning your Nova Scotia competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Nova Scotia Small Businesses

Your online reputation in Nova Scotia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Nova Scotia to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Nova Scotia brand.

We can help Nova Scotia small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Nova Scotia shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Nova Scotia doctors or Nova Scotia lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Nova Scotia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Nova Scotia Small Businesses

Businesses in Nova Scotia use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Nova Scotia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Nova Scotia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Nova Scotia digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Nova Scotia digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Nova Scotia business.

Social Media Advertising Services for Nova Scotia Small Businesses

The use of social media ads in Nova Scotia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Nova Scotia company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Nova Scotia companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Nova Scotia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Nova Scotia digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Nova Scotia Small Businesses

The use of Nova Scotia search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Nova Scotia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Nova Scotia digital marketing strategy. For any search engine marketing campaign in Nova Scotia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Nova Scotia Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Nova Scotia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Nova Scotia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Nova Scotia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nova Scotia businesses. To develop a sales funnel that produces value for your Nova Scotia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Nova Scotia digital marketing campaign.

Conversion Rate Optimization (CRO) for Nova Scotia Small Businesses

There is almost no reason to neglect conversion rate optimization within Nova Scotia digital marketing services. This is a critical aspect of any type of online marketing in Nova Scotia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Nova Scotia business might not work for a different Nova Scotia business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Nova Scotia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Nova Scotia, and many other factors.

Email Marketing Services for Nova Scotia Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Nova Scotia digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Nova Scotia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Nova Scotia Small Businesses

For local service providers in Nova Scotia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Nova Scotia lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Nova Scotia small business.

Video Marketing for Nova Scotia Small Businesses

As a full-service digital marketing firm for Nova Scotia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Nova Scotia digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Nova Scotia digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Nova Scotia Website

If you manage a business in Nova Scotia that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Nova Scotia digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Nova Scotia business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Nova Scotia, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Nova Scotia, and beyond?
  • The flexibility of Nova Scotia digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Nova Scotia, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Nova Scotia!

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

How to Develop Nova Scotia Digital Marketing Programs

Before starting a digital marketing campaign for your Nova Scotia-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Nova Scotia digital marketing service to prevent spending time on ideas that won't positively impact the business.

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Nova Scotia or beyond is important. You can then make sure you're targeting your Nova Scotia digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Nova Scotia audience. This will help ensure you focus on the right keywords for your Nova Scotia digital marketing and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your Nova Scotia digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

You should consider paid advertising for your Nova Scotia business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Nova Scotia that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Nova Scotia residents to your lead generation goal.

As soon as your Nova Scotia website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Nova Scotia website visitors.

When all of these Nova Scotia digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Nova Scotia digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Nova Scotia Internet Marketing Services

We want to be the digital marketing partner of your Nova Scotia small business or large corporation! There are many factors to consider when researching Nova Scotia digital marketing agencies. You can trust the Nova Scotia internet marketing strategies we suggest for your business since we have more than 18 years of experience. Often, these are the same internet marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Nova Scotia probably has a lot to do with our own online marketing campaign.

However, you should select our digital marketing agency because you feel confident we're the right team for your Nova Scotia business. Here are a few reasons we suggest considering our internet marketers for your Nova Scotia marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We get most of our leads and new clients in Nova Scotia from our own online marketing campaigns.
  • You likely found our website in Nova Scotia after performing an online search for a service we offer.
  • We don't outsource Nova Scotia online marketing services because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Nova Scotia online marketing strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Nova Scotia internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

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