Painting Digital Marketing

Marketing for Painters

We stay up-to-date on the latest website, email, and social media marketing trends for our painter clients to help them implement effective strategies.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
Digital Marketing Services

Website Advertising Strategies for Painting Contractors

We've been helping painting contractors improve their digital marketing for 18 years.

We help painters find new audiences and boost brand awareness through white-hat link building, paid search advertising, social prospecting, influencer outreach, and SEO strategy.

When it comes to converting customers and driving revenue, we can assist with email marketing, social media advertising, sales funnel development, conversion rate optimization, email marketing, and much more!

Come talk to us about what we can do for your painting contractor!

Types of Painters We Help

We work with a wide variety of painters. The strategies / tactics discussed in this article can help with internet marketing for painters and even:

  • Internet Advertising for Paint Stores
  • Online Marketing for Residential Painters
  • Online Advertising for Commercial Painters
  • Website Marketing for Industrial Painters
  • Website Advertising for House Painters
  • Digital Marketing for Painting Contractors
  • Digital Marketing for Drywall Contractors
  • Digital Advertising for Plastering Contractors
  • Internet Marketing for Powder Coating Companies
  • Internet Advertising for Painting Equipment Rental Companies
  • Online Marketing for Sandblasting Companies
  • Online Advertising for Graffiti Removal Services
  • Website Marketing for Waterproofing Companies

A Few of Our Digital Marketing Experts

Ashton HHope KDavid WCorey GJake FMelanie P

What is Website Advertising for Painters?

Simply put, digital marketing for painters is a way to advertise products and services to painters through online channels like websites, search engines, social media, email, or mobile apps.

Painters usually think of digital marketing as search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for painters.

Improving Website Visibility

Modern website marketing plans include dozens of digital marketing strategies, all working together to help get visibility and conversions for your painting contractor.

Some of the best painter internet marketing strategies include tactics to:

  • Generate traffic to your painting contractor digital assets (sales funnels, websites, apps, etc) through SEO, social media marketing, affiliate advertising, or paid ads.
  • Create painter landing pages, sales funnels, and optimize your conversion rate to generate revenue.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Show the expertise, authority, and trust of your painting contractor with content marketing, video production, backlink authority building, reviews, and social media proof.
  • Create and nurture relationships for your painting contractor with email, SMS, and social media.

Our Painter Website Advertising Strategies

We're a team of digital marketing professionals with deep knowledge of internet marketing needs for painting contractors. Take advantage of our past experiences in more than 100 industries, including painting contractors, to help improve traffic and generate conversions.

Lead Generation for Painting Contractors

Local service providers place a high priority on lead generation within their inbound marketing tactics. There are certain products and services that cannot be marketed or sold through the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Businesses in these industries will highly benefit from implementing effective lead generation plans.

There are numerous lead generation tactics to contemplate, all of which have been tested and executed by our internet marketing team for painters and other professionals in the past. The lead generation techniques that are frequently employed by painters encompass developing valuable content, retargeting past website visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.

When lead generation is the primary objective for painter online advertising campaigns, our team will work to design and implement one or more lead generation tactics into your digital assets, in order to determine which approaches are most effective for your painting contractor.

Downloading Facebook Leads

Social Ads Strategies for Painting Contractors

The digital advertising technique of social media advertising involves paying to run ads on various social platforms, such as LinkedIn, Instagram, Facebook, Twitter, and TikTok. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your painting contractor.

Most painting contractors can leverage the data sources of social media platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established painting contractors, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media ads fully.

Our support involves aiding painting contractors in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media advertising to the fullest. We also recommend putting in place plans for conversion optimization and retargeting within these internet advertising plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. It is important to be aware of ad decay and ad fatigue when running social media ads campaigns for painting contractors to prevent campaigns from becoming stagnant and suffering from decreased performance.

Social Media Ads

Painter Search Advertising Campaigns

The use of search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your painting contractor. The disadvantage lies in the expense associated with establishing a paid advertising service that is both effective and scalable for your painting contractor, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.

We support painting contractors of all sizes in developing the essential landing pages and funnels required to grow leads and boost revenue, which in turn makes paid ads a cost-effective digital marketing approach. When it comes to any search engine marketing plan, we suggest devising a strategy for retargeting and conversion rate optimization to enhance your return on investment.

Search Engine Advertising

Conversion Rate Optimization for Painting Contractors

Conversion rate optimization is an essential element of any online marketing service for painting contractors, and should not be overlooked. The ability of the website marketing service to provide value to an painting contractor that is investing in marketing is significantly influenced by this important aspect.

Boosting conversion rates can have a huge impact on your bottom line. To effectively pursue a CRO plan for your painting contractor, it's crucial to have a solid grasp of its definition, functionality, and evaluation criteria. This process requires a significant amount of time, as it involves extensive research and numerous rounds of testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one painter may not necessarily work for another painter.

Some of the most popular CRO plans for painters include streamlining contact forms, experimenting with various calls-to-action, crafting attention-grabbing headlines, creating a sense of urgency, enhancing mobile website usability, improving page loading speed, incorporating exit-intent popups, defining value for website visitors, and showcasing trust and social proof signals.

True conversion rate optimization for painters can become much more complex. To gain a thorough understanding of CRO, it is important to possess a complete comprehension of your business offer, the competitive landscape, the advantages and disadvantages of your value proposition, how visitors are engaging with your online assets, the digital reputation of your painting contractor, as well as a range of other factors.

Conversion Optimization eBook Cover

Painter Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your painting contractor. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The reason the top of the funnel is wider is because it represents the vast pool of potential customers who could potentially engage with your painting contractor. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for painting contractors is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To create a sales funnel that produces value for your painting contractor, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider for your painting contractor. When you work with one of our painter-focused internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your painting contractor. Alternatively, if you don't have an interest in being involved in the process, we can research more about your painting contractor to determine the best funnels to explore and test within your online advertising campaign.

Click Funnels Development

Email Marketing Tactics for Painting Contractors

You can use email marketing within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past painters, and gain valuable information about your target audience.

We help our online advertising painting contractor clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing painting contractor clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Email Marketing Audiences

Content Marketing Tactics for Painting Contractors

Most painting contractors use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach helps establish your painting contractor as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your painting contractor as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help painter digital marketing customers put together the right content marketing service for their painting contractor.

It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics for painters that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading online advertising service provider. These are all effective ways to market content if you implement them correctly for your painting contractor.

YouTube Video Content

Online Reputation Management (ORM) Game Plans for Painting Contractors

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of painters. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your painting contractor.

For nearby service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your painting contractor. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused painting contractor, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your painting contractor. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of your painters. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your painting contractor.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Google Business Profile Management

Video Marketing for Painting Contractors

As a complete website marketing company for painters, we have our own in-house video production and video marketing department. This has been extremely helpful for painting contractor content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your internet marketing plan for your painting contractor. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online marketing services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Marketing for Your Painting Contractor

For painting contractors that rely on selling products or services, marketing is an eventual consideration to boost revenue. There are numerous reasons to contemplate digital marketing in lieu of more conventional marketing strategies for your painting contractor. Let's go over some of the good reasons to implement our internet marketing plan within your painting contractor:

  • When compared to other marketing techniques, online marketing is often more economical for painters since it can be launched with a modest budget and then expanded as its effectiveness is assessed.
  • Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
  • Everyone is constantly on their phones, tablets, and desktop computers. Why not opt for a marketing approach and platform that has the capability to pursue your target audience wherever they travel in life?
  • Compared to print marketing, billboard ads, television commercials, and radio ads, website marketing provides much greater flexibility because it is much easier to make tweaks.
  • Among marketing techniques, digital marketing for painters offers the most opportunity for user engagement. It can be quite challenging to encourage people to comment, like, or share any non-digital advertisements for your painting contractor.

Digital Marketing for Painters

How to Develop a Digital Marketing Program for Painting Contractors

It is essential to devise a plan with specific business goals that can be measured prior to launching your digital advertising service for your painting contractor. To avoid wasting time on ideas that won't benefit your painting contractor, it's important to make sure everyone involved in the internet advertising plan understands the ultimate objective.

1.) Identify your target audience

With a clear set of business goals in place for your painters, you can move on to identifying a target audience. It's vital to have a clear understanding of your intended audience. This enables you to personalize your online advertising endeavors for your painting contractor to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This can help ensure that your painters target the appropriate keywords for your website marketing, and that your content marketing approaches are in sync with your audience's requirements.

3.) Begin with services that have a slower pace earlier on

If you intend to include search engine optimization in your painter digital strategy, make it your top priority. In terms of digital marketing tactics, SEO typically takes the longest to gain traction for painting contractors and other businesses. It can take several weeks or months for search engines to acknowledge and implement the changes you make to your website, content, and backlinks that affect your placements, especially for the online advertising efforts of painting contractors.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your painting contractor website, or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your service page, home page, or product page. A common mistake with paid advertising campaigns for painting contractors is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. The best lead generation strategies for painting contractors employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your tactics for driving traffic to your painting contractor website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Incorporate ongoing testing

Once you have implemented all of these website marketing tactics for your painting contractor, it is time to enter the optimization and testing phase. This involves constantly measuring the success of your painter-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your painting contractor digital marketing plan should always be in a state of conversion rate optimization across all aspects.

6 Key Focus Points for Website Success

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