Meta Pixel

Painting Digital Marketing

Marketing Tips for Painters

We keep updated on the latest marketing trends for painters. This includes search ads, social media, email marketing, lead generation, CRO, and more!

500+ Digital Marketing Projects
Digital Marketing Projects
19 Years of Experience
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
Digital Marketing Case Studies
Digital Marketing Services

Website Advertising Strategies for Painting Contractors

Digital marketing for painting contractors involves advertising online using websites, search results, social channels, email campaigns, or even mobile apps.

Painters usually think of digital marketing as search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for painters.

Modern website marketing plans include dozens of plans, all working together to help drive visibility and conversions for your painting contractor.

Let's go over some ideas from our digital advertisers for your industry!

50+ Internet Marketing Solutions for Painters

We're a team of online marketing professionals with deep knowledge of website marketing needs for painting contractors.

Through the years, we've helped many types of painters market themselves online. The strategies discussed in this section can help with website advertising for painters and even:

  • Paint Stores
  • Residential Painters
  • Commercial Painters
  • Industrial Painters
  • House Painters
  • Painting Contractors
  • Drywall Contractors
  • Plastering Contractors
  • Powder Coating Companies
  • Painting Equipment Rental Companies
  • Sandblasting Companies
  • Graffiti Removal Services
  • Waterproofing Companies
  • ...and more!

A Few of Our Digital Marketing Experts

Emily LMelanie PAshton HHope KDavid WJake F

1.) Lead Generation for Painting Contractors

Lead generation is a vital digital marketing strategy for painting contractors to attract new clients and grow your business. By implementing targeted lead generation tactics, you can increase your visibility, engage with potential customers, and convert them into loyal clients. Here are 5-10 specific strategies tailored to painting contractors:

  1. Local Search Engine Optimization (SEO): Optimize your website and online listings to appear in local search results for keywords like "painting contractor [city name]." Ensure your website includes relevant information such as your services, service areas, and contact details. By appearing prominently in local search results, you can attract leads who are actively searching for painting services in your area.
  2. Online Portfolio and Testimonials: Showcase your previous painting projects on your website with a portfolio featuring high-quality photos. Include testimonials and reviews from satisfied clients to build trust and credibility. By demonstrating the quality of your work and positive customer experiences, you can attract leads who are impressed by your painting expertise.
  3. Social Media Advertising: Utilize social media platforms like Facebook and Instagram to run targeted advertising campaigns. Create visually appealing ads showcasing your painting services, before-and-after photos, and special offers. By targeting specific demographics and locations, you can reach potential customers who are interested in home improvement or are in need of painting services.
  4. Video Content: Create engaging video content showcasing your painting techniques, tips for choosing paint colors, or transformations of spaces before and after painting. Share these videos on your website and social media channels to attract and educate potential customers. By providing valuable and informative video content, you can position yourself as an expert and capture the interest of leads who are considering painting projects.
  5. Online Reviews and Reputation Management: Encourage your satisfied customers to leave reviews on popular review platforms like Google My Business, Yelp, or Houzz. Respond promptly and professionally to both positive and negative reviews to demonstrate your commitment to customer satisfaction. By maintaining a positive online reputation, you can build trust and influence potential customers to choose your painting services.
  6. Targeted Email Marketing: Build an email list by offering a lead magnet such as a guide on choosing paint colors or a home improvement checklist. Send targeted emails with personalized content and exclusive offers to nurture leads and encourage them to hire your painting services. By staying top-of-mind through email marketing, you can convert leads into paying clients.
  7. Partnerships with Interior Designers and Realtors: Establish partnerships with local interior designers and real estate agents. Offer your painting services for their clients' home improvement or staging projects. By collaborating with professionals in related industries, you can access their client networks and gain referrals for painting projects.
  8. Content Marketing with Painting Tips and Inspiration: Create blog posts, articles, or guides on your website that provide helpful painting tips, inspiration for color schemes, or DIY techniques. Optimize your content for search engines to attract organic traffic. By offering valuable and educational content, you can position yourself as a trusted resource and attract leads who are researching painting projects.
  9. Local Sponsorship and Community Events: Sponsor local community events or sports teams to increase your brand visibility. Participate in home and garden shows, trade fairs, or local charity events where you can showcase your painting expertise and connect with potential customers face-to-face. By actively engaging in your community, you can generate leads and establish a positive reputation.
  10. Referral Incentives: Implement a referral program that rewards your existing clients for referring new customers. Offer discounts on future painting projects or other incentives for successful referrals. By incentivizing word-of-mouth referrals, you can tap into your clients' networks and attract leads who are likely to be interested in your painting services.

Lead Gen for painters

2.) Social Advertising for Painting Contractors

As a painting contractor, social advertising can be a powerful tool to showcase your services, reach potential customers, and grow your business. Social media platforms allow you to target specific audiences based on demographics, interests, and behaviors, making it an effective way to reach individuals who may be in need of painting services. Here are five examples of how social advertising can benefit your painting contracting business:

  1. Showcase Before-and-After Projects: Create visually appealing social media ads that showcase impressive before-and-after images of your painting projects. Target individuals who are interested in home improvement or have engaged with home decor content. By demonstrating the transformative power of your painting services, you can attract homeowners looking to refresh their living spaces.
  2. Seasonal Promotions: Utilize social advertising to promote seasonal painting promotions, such as discounts on exterior painting services in the spring or interior painting specials during the winter months. Target homeowners who may be planning home renovations or have shown an interest in home improvement projects. Seasonal promotions can create a sense of urgency and prompt potential customers to take action.
  3. Highlight Specialty Services: Launch targeted social media ads that highlight your expertise in specialty painting services, such as faux finishes, mural painting, or cabinet refinishing. Target individuals who may have expressed an interest in interior design or DIY projects. By positioning yourself as a specialist, you can attract customers seeking unique and customized painting solutions.
  4. Customer Reviews and Testimonials: Use social advertising to share positive customer reviews and testimonials. Target individuals who have visited your website or have engaged with your previous posts. Genuine feedback from satisfied customers can build trust and credibility, encouraging potential clients to choose your painting services.
  5. Local Targeting: Implement geotargeting in your social media ads to reach individuals in specific geographic areas where you offer your painting services. Target homeowners in your local community or in neighborhoods where you have completed successful projects. By focusing on local audiences, you can increase the likelihood of attracting customers in your service area.

Social Media Marketing for painters

3.) Conversion Rate Optimization (CRO) for Painting Companies

Conversion rate optimization is an essential digital marketing strategy that can significantly impact the success of your painting company's online presence. By optimizing various elements on your website and paid advertising campaigns, you can increase conversions and turn more website visitors into paying customers. Here are some examples of how CRO can help your painting company get more conversions:

  1. Clear Call-to-Action: Ensure that your website has a clear and prominent call-to-action (CTA) that directs visitors to take the desired action, such as requesting a quote or booking a consultation. Use compelling language and design elements to make the CTA stand out and entice visitors to convert into leads or customers.
  2. Showcase Before and After Images: Display high-quality before and after images of your painting projects to showcase the transformation your services can achieve. Visual evidence of your expertise can build trust with potential customers and motivate them to inquire about your services.
  3. Customer Testimonials: Feature testimonials from satisfied clients on your website. Testimonials add social proof to your painting company's credibility and reliability, helping potential customers feel more confident in choosing your services over competitors.
  4. Transparent Pricing Information: Provide transparent pricing information on your website for common painting services. Clear pricing helps potential customers understand the cost of your services upfront and can lead to more inquiries and conversions.
  5. Virtual Consultations: Offer virtual consultations for customers who prefer to discuss their painting needs remotely. Virtual consultations can increase accessibility and convenience, attracting more leads who are more likely to convert after a personalized discussion with your team.
  6. Local SEO: Optimize your website for local search by using location-specific keywords and claiming your Google My Business profile. Local SEO can help your painting company appear in relevant local searches, driving more qualified traffic and increasing the chances of conversion from potential customers in your area.
  7. Interactive Color Selector: Create an interactive color selector tool on your website, allowing visitors to visualize how different paint colors would look on their walls. This engaging feature can lead to more leads and conversions, as it helps customers feel more confident in their color choices.
  8. Offer Seasonal Promotions: Implement seasonal promotions or discounts on your website and paid advertising campaigns. Limited-time offers can create a sense of urgency, encouraging potential customers to take advantage of the deal and convert into paying clients.
  9. Online Project Portfolios: Create online portfolios showcasing your past painting projects. Highlight the variety of work you've completed and demonstrate your expertise in different painting styles. A visually appealing portfolio can impress potential customers and prompt them to inquire about your services.
  10. Social Media Engagement: Leverage social media to engage with your audience, share project updates, and respond to inquiries. Active social media presence can drive traffic to your website and increase conversions as potential customers see your work and expertise.

6 Key Focus Points for Website Success

4.) Sales Funnels for Painting Contractors

As a painting contractor, sales funnels can be a powerful digital marketing strategy to attract new clients, showcase your expertise, and increase project bookings. Sales funnels provide a systematic approach to engage potential customers, build trust, and guide them towards hiring your painting services. Here are 5 examples of how sales funnels can benefit your painting contractor business:

  1. Home Improvement Guide Funnel: Create a landing page offering a free downloadable home improvement guide. Utilize social media advertising or local community partnerships to reach homeowners interested in home improvement projects. The landing page should emphasize the value of a well-painted home and the benefits of professional painting services. Offer the guide in exchange for their email address. Follow up with email sequences that provide painting tips, showcase before-and-after project photos, and offer a limited-time discount on painting services.
  2. Virtual Painting Consultation Funnel: Design a landing page promoting virtual painting consultations. Utilize email marketing or targeted online ads to reach homeowners interested in refreshing their interiors. The landing page should highlight the convenience and safety of virtual consultations and the expertise of your team. Offer an easy-to-book virtual consultation form. Follow up with email sequences that provide personalized color recommendations, share customer testimonials, and offer a special discount for booking a painting project.
  3. Exterior Painting Showcase Funnel: Create a landing page showcasing your best exterior painting projects. Utilize social media ads or local SEO to reach homeowners planning to paint their exteriors. The landing page should display high-quality images of exterior painting transformations and provide details of the services you offer. Include a form for homeowners to request a free estimate. Follow up with email sequences that offer a downloadable checklist for preparing the exterior for painting, provide a discount on exterior painting services, and highlight the durability and weather-resistance of your paint products.
  4. Commercial Painting Services Funnel: Design a landing page targeting businesses in need of commercial painting services. Utilize email marketing or LinkedIn advertising to reach business owners and property managers. The landing page should emphasize the importance of maintaining a professional and welcoming environment for customers and employees. Offer a form for businesses to request a consultation for their painting needs. Follow up with email sequences that showcase your expertise in commercial painting, provide case studies of successful projects, and offer a special package for businesses seeking painting services.
  5. Cabinet Refinishing Promotion Funnel: Create a landing page promoting cabinet refinishing services. Utilize email marketing or content marketing to reach homeowners looking to update their kitchens. The landing page should showcase the transformation of outdated cabinets into modern and stylish ones. Offer a downloadable guide on kitchen cabinet refinishing or a limited-time discount for cabinet refinishing services. Follow up with email sequences that share before-and-after photos of cabinet refinishing projects, provide care and maintenance tips for newly refinished cabinets, and encourage homeowners to schedule a consultation.

Sales Funnels for painters

5.) Email Marketing for Painters

As a painter, email marketing can be a powerful digital marketing strategy to showcase your skills, attract new clients, and build lasting relationships with existing customers. Through personalized and engaging email campaigns, you can demonstrate your expertise, share project updates, and offer exclusive promotions. Here are six examples of how email marketing can benefit your painting business:

  1. Before and After Project Showcase: Share compelling before and after images of your painting projects in your emails. Showcasing the transformation of a space through your work can impress potential clients and highlight your abilities as a painter.
  2. Seasonal Color Trends: Send out emails featuring the latest color trends for different seasons or occasions. Offering insights on popular paint colors can position you as an industry expert and help clients make informed decisions about their painting projects.
  3. Referral Incentives: Encourage your satisfied customers to refer their friends and family to your painting services by offering referral incentives. Send personalized referral emails with special discounts or rewards for successful referrals.
  4. Exclusive Promotions: Offer exclusive promotions and discounts to your email subscribers. Whether it's a limited-time offer on painting services or discounted rates for bulk projects, these exclusive deals can entice potential clients to choose your business over competitors.
  5. Client Testimonials: Use email marketing to share positive testimonials and reviews from your happy clients. Testimonials provide social proof of your painting skills and reliability, making potential clients more confident in choosing your services.
  6. DIY Painting Tips: Send out helpful DIY painting tips and tricks to your email subscribers. While some clients might prefer professional services, others may appreciate your advice on small painting projects, enhancing your reputation as a helpful and knowledgeable painter.

Email Marketing for painters

6.) Search Advertising for Painting Companies

Search advertising can be a highly effective strategy to promote your painting services and connect with potential customers in need of professional painting solutions. By utilizing search ads, you can reach individuals actively searching for painting contractors, making your business more visible and increasing leads. Below are five examples of how search advertising can benefit your painting company and help you grow your clientele:

  1. Local Painting Services: Create search ads targeting your local area to promote your painting services. When people in your vicinity search for terms like "painting contractors near me" or "local house painters," your ad can appear at the top of search results, increasing your visibility to potential customers seeking painting services in their area. This strategy allows you to attract more local leads and generate new painting projects.
  2. Residential and Commercial Painting: Advertise your residential and commercial painting services through search ads. Use keywords like "house painting services" or "commercial painting contractors" to reach individuals looking for professional painting solutions for their homes or businesses. This strategy allows you to showcase your expertise in both residential and commercial painting projects, broadening your customer base.
  3. Interior and Exterior Painting: Run search ads to promote your interior and exterior painting services. Target keywords like "interior painters" or "exterior painting company" to connect with customers seeking specific painting solutions. This strategy allows you to highlight your ability to handle different painting needs, whether it's refreshing interior spaces or enhancing exterior curb appeal.
  4. Cabinet Refinishing and Restoration: Create search ads to promote your cabinet refinishing and restoration services. Use keywords like "cabinet painters" or "kitchen cabinet refinishing" to attract homeowners looking to update their kitchen cabinets. This strategy allows you to showcase your expertise in transforming outdated cabinets into beautiful, refreshed focal points in a home.
  5. Painting Consultation and Color Selection: Showcase your painting consultation and color selection services through search ads. Use keywords like "paint color experts" or "color consultation for painting" to reach individuals seeking professional guidance in choosing the perfect paint colors for their projects. This strategy positions you as a painting company that goes beyond execution and offers expert advice to ensure customer satisfaction.

Search Engine Advertising for painters

7.) Content Marketing for Painting Contractors

As a painting contractor, content marketing can be a highly effective digital strategy to showcase your expertise, attract new clients, and establish your brand in the competitive market. By creating valuable and informative content, you can position yourself as a trusted authority in the painting industry. Here are five examples of how content marketing can help your painting contractor business:

  1. Painting Tips Blog: Maintain a blog on your website where you regularly share painting tips and techniques. Write articles on topics such as choosing the right paint colors, surface preparation, and different painting styles. This content not only educates your audience but also improves your website's search engine rankings, making it easier for potential clients to find you online.
  2. Before-and-After Project Showcase: Create a gallery on your website showcasing before-and-after photos of your painting projects. Highlight transformations of residential and commercial spaces to demonstrate the impact of your work. Visual content like this serves as a powerful portfolio that builds trust with potential clients and increases the likelihood of them choosing your services.
  3. Video Demonstrations: Produce video demonstrations of your painting techniques and services. Show the step-by-step process of painting a room, refinishing furniture, or applying specialty finishes. Video content is engaging and allows clients to see your skills in action, which can boost their confidence in hiring your painting services.
  4. Customer Reviews and Testimonials: Feature customer reviews and testimonials on your website and social media platforms. Ask satisfied clients to share their positive experiences with your painting services. Testimonials build social proof and credibility, reassuring potential clients that they can expect high-quality work from your company.
  5. Seasonal Color Trends: Create content around seasonal color trends and how they can enhance different spaces. Offer insights into the latest color palettes and how they can create specific atmospheres. Providing this type of content positions you as a knowledgeable expert and can encourage clients to update their spaces with trendy colors.

Content Marketing for painters

8.) Reputation Management for Painting Contractors

As a painting contractor, reputation management is a crucial digital marketing strategy that can significantly impact your success and attract more clients. It involves actively shaping and maintaining the online perception of your painting services. Here are five tailored examples of how reputation management can benefit your painting contracting business:

  1. Showcase Before and After Photos: Feature high-quality before and after photos of your painting projects on your website and social media. Highlight the transformation of spaces and the quality of your workmanship. These visual representations will enhance your reputation as a painting contractor that delivers excellent results and adds value to clients' properties.
  2. Customer Testimonials: Request satisfied customers to provide testimonials about their positive experiences with your painting services. Display these testimonials prominently on your website and marketing materials. Potential clients will be more likely to trust your expertise and professionalism based on real-life feedback from happy customers.
  3. Responsive Communication: Ensure prompt responses to customer inquiries and requests for quotes through phone calls, emails, or social media. Demonstrate excellent customer service and professionalism in your interactions. Responsive communication will build trust with potential clients and enhance your reputation as a reliable and customer-oriented painting contractor.
  4. Offer Warranty and Guarantees: Provide clear information about any warranties or guarantees you offer for your painting services. Display these assurances on your website and in your proposals. Offering a warranty or guarantee shows your confidence in the quality of your work and reassures clients that they will receive satisfactory results.
  5. Local SEO and Directory Listings: Optimize your website and business listings for local search engine optimization (SEO). Ensure your painting contracting business appears in local directories, such as Google My Business and Yelp, with accurate and up-to-date information. This local presence will make it easier for potential clients to find and trust your services in their area.

Reputation Management for painters

9.) Video Marketing for Painting Contractors

As a painting contractor, video marketing can be a powerful digital strategy to showcase your expertise, highlight your services, and attract potential customers. Engaging video content can help you demonstrate your painting skills, build trust with your audience, and set your business apart from the competition. Here are five examples of how video marketing can benefit your painting contractor business:

  1. Before and After Transformations: Create captivating before and after videos showcasing the transformation of a space after your painting services. Show the dull and outdated area before your team works their magic, and then reveal the fresh and vibrant space after the paint job is complete. This kind of video can visually demonstrate the impact of your work, leaving a lasting impression on viewers.
  2. Painting Tips and Techniques: Share useful painting tips and techniques in short videos. Offer guidance on selecting the right paint colors, preparing surfaces for painting, using various paint application tools, and achieving professional finishes. These instructional videos position you as an expert in your field and can be shared on social media and your website to attract DIY enthusiasts and potential customers alike.
  3. Client Testimonials: Record video testimonials from satisfied customers who have experienced exceptional painting services from your company. Let your happy clients share their positive experiences and the results they achieved with your team's painting expertise. These testimonials can build trust and credibility, helping potential customers feel confident in choosing your painting services.
  4. Meet the Team: Introduce your painting team through an engaging video. Highlight your skilled painters, their experience, and their commitment to delivering top-quality results. This personal touch humanizes your business and helps potential customers connect with the faces behind the brand.
  5. Painting Process Walkthrough: Create a step-by-step video showcasing your painting process from start to finish. Include the preparation, priming, painting, and clean-up stages. This video not only demonstrates your professionalism but also assures potential customers that you handle every aspect of the project with care and precision.

Video Marketing for painters

Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
Web Design Experts

FREE Digital Marketing Consultation

Schedule a no cost, no obligation phone call to discuss internet marketing services with our team. It's quick and easy!

Schedule Now

Email Us

Let's Talk About Painting Digital Marketing!