Graphic Design Services

Are Graphic Designs and Infographics the Same?

The term infographics come from ‘information’ and graphics.’ We can say it is a subset of graphic design. The main focus of infographics is to efficiently and effectively display information. Infographics in itself is a broad category and include several other design disciplines.

Where graphic design is the problem-solving process and communicating through images, illustrations, etc., an infographic is more of a marketing resource and is used to present data in interesting ways. Infographics are used to present data and information in such a way that it is quickly understood.

It has become easy to reach out to the customers, but it can still be a struggle to win their attention and take it to the next level. Infographics may be the missing piece of the puzzle that you need. This may be the marketing solution that could make all the difference. Some reasons why infographics have become necessary

• Visuals always have a better impact than texts. By using infographics, it is possible to present data creatively. Graphs, charts, and tables can make the audience understand your message easily.
• With high-quality infographics, there is every chance that more and more go through the content. This will directly affect SEO (Search Engine Optimization) positively. Moreover, it is easy to embed code into the infographics and create backlinks to your site.
• There is no doubt that infographics lead to better engagement from the customers. The infographics may even be used on social media to gain more customers.
• By using data, you can make the content appear more trustworthy and credible. It is even better if you can present this data in a visually appealing way.

Impact of Graphic Design on Website Layouts

Many people make the mistake of thinking that web and graphic design are the same. However, a website layout is the complete arrangement of a page's visual elements. It includes the text as well as the images. Some components that are part of almost all web layouts are:

• Header and menu: this is what attracts the customers first, and it is usually right at the top of the web page. This part may also include the logo and the menu. The menu helps visitors find their way around the website.
• Images: usually, there is an image or a video under the header. This, along with the header, are what helps create an excellent first impression. This image or video needs to be chosen carefully to convey the necessary message professionally.
• Main content: this is the meat of the website. It is usually in the form of text and explains what the website is about. It should convey the vision and mission of the company to the visitors. This part will also have the buttons with ‘buy now’ or ‘main menu’ options.
• Footer: this is the bottom-most part of a web page layout. Visitors will usually find various links and contact information in this part. There may be icons that lead users to the social media accounts of the company or the business.

Together these components are the backbone of a webpage.

A web page layout includes graphic design elements. Web page layout and graphic design are interlinked and interdependent for good results. Graphic design will have the desired impact only if it is used correctly in the web page layout. Both web page layout and graphic design are part of the web designing process, and for every element to work well, everything has to be in sync. Good layouts of web pages have balance and can easily draw users' attention to where it is needed.

Importance of Logos in Digital Marketing

Are you one of those people who think a logo is not all that necessary? Just try to remember any famous brand, and the first thing that pops up in your mind is the brand’s logo. Why is a logo important? Is it a part of graphic design? How important is it for digital marketing?

A logo is a symbol or design used to identify a business or a company. It is almost like a face for an organization. A logo can grab attention, make the company’s identity more visible and memorable, create brand loyalty, and much more. Usually, logos are found on the top of a web page and are part of the header of a web page layout. The importance of logos is immense.

• Logos can catch attention very easily
• They can make a strong first impression
• A logo can be the foundation for the brand identity
• Logos separate an entity from its competition in crowded markets
• Logos can evoke brand loyalty

All professional graphic designers understand the importance of logos. Companies spend a considerable amount of time and money to come up with the best logo possible. Here are some critical points that must be considered while designing a logo.

• A strong and balanced logo: whether a logo is an image or text or a mix of both, it reflects an organization’s soul and personality. It needs to have a strong and balanced look.
• Keep the logo simple: the most famous brands have simple logos. Take Apple or McDonald's logos, for example. The logo should be simple yet easily recognizable.
• Memorable logo: a logo does not need to have the image of the business it represents but still should be remarkable in the way it represents the brand. Nike uses a swoosh design as its highly recognizable logo.
• The flexibility of the logo: a logo is used in various ways. Sometimes it is displayed on large billboards and sometimes in minute sizes on visiting cards or on the corners of letterheads. The best logos can work in just one or two colors if needed and still look good in several colors.
• Colors of the logos: colors of the logos need to be chosen carefully. Colors communicate many things, such as blue representing trust and loyalty. In contrast, green color usually represents life, nature, etc. the colors of the logos must represent the organization in every way. Moreover, it is best if the logos can work on dark and light backgrounds.
• Timeless logos: this only time can tell if the logo turns into a timeless logo or not. Trends and fads come and go, but class remains. The Coca-Cola logo is one such example of a timeless logo.
• Unique logo: undoubtedly, an essential factor while designing a logo is ensuring it is unique and stands out in the crowd. It should not be predictable or bland but remain true to the organization’s values. It is best not to copy established brand logos because they will have no value.

Biggest Trends in Graphic Design for Digital Marketing

There is no denying the importance of graphic design when it comes to digital marketing. However, online marketing will not reap any benefits unless it is done right. Here are some modern trends that most graphic designers agree can make all the difference.

• Motion design: digital billboards, vision boards, and websites are all seeing more and more motion design. Static graphics are alright, but motion designs are a big option for brands looking to move to the next level. New and innovative digital platforms and virtual and augmented reality tech allow brands to push the envelope. Graphic designers need to understand movement and rhythm and how to incorporate these into their work.
• Limitless options: globalization has already allowed us to break down the borders and barriers and now it is getting even more pronounced. There are opportunities for graphic designers to collaborate with talent from all over the world. It also forces them to work and think in new and exciting ways. The end results are amazingly creative and more authentic.
• Better typography: graphic designers feel that more exaggerated letterforms with more character will be more in use. Colors will also play an important part, and most designers predict more vibrant colors. Graphic designers will get a chance to play with more flamboyant designs and colors.
• More eco-friendly designs: there is a lot of talk about the environment, and the graphic design industry will not remain aloof. We may notice the use of the green color more often on the website to show an organization’s commitment to the environment. The graphic designers will need to choose the right materials that are sustainable and recyclable to convey an eco-friendly outlook.
• Social media: Instagram stories and Pinterest are just two of the many popular social media platforms that graphic designers will continue to use for digital marketing. The designs, if visually appealing, can go viral and give the brand a great push.

Graphic design trends keep changing, but it is essential to use these methods thoughtfully to get maximum benefit. Graphic design is not used just for creating art but also to propel the digital marketing campaign.

Final Thoughts on Graphic Design

Graphic design in digital marketing is not a luxury but a necessity. Graphic design and graphic designers have a huge role to play in creating brand awareness, attracting customers, and increasing revenues for an organization. Most people love to see images and prefer them to read text. Graphic design that is well executed can create the best first impression and increase brand recall.

The online space is highly competitive, and making a place in the digital space is not easy. All online organizations are competing for the users’ attention and money. Choosing the right marketing strategies is vital to make a place in such a cluttered and crowded marketplace.

Graphic design makes the job of an online digital marketer easier. With the right graphic designer team, it is possible to not only make a mark but also succeed financially.