Graphic Design Company

Graphic Design Company

When your potential customers visit your website, stop by your trade booth, step into your business, read your menu or scope you out on social media they should see consistent, uniform branding. Our graphic designers can help provide direction when needed, assist with one-off design projects or provide a complete overhaul to your branding. If you've found yourself in a creative quagmire, reach out to our graphic artists to help find the creative solution you need!

• Logo & Brand Design
• Infographics
• Social Media Ads
• PowerPoint Templates
• Direct Mail
• Event Collateral
• Web Banners
• Promotional Materials
• Trade Show Graphics
• Custom Icons
• Print Ads

What is Graphic Design?

Graphic design is the first impression anyone has of your business, how do you want to be seen?

Good design immediately makes your project seem better than a project that didn’t consider their design. Appealing design leads to people picking your product off the shelf, it creates trust in a website, and it leads people to start their relationship with your business. Bad design starts your relationship off to a rocky start. When you work with WebCitz, we use all of our combined visual asset skills and use best practice to make sure the finished product functions perfectly.

Graphic Design has no limits. It is used for any tangible product, digital representations, or even concepts. Think about Google. Maybe you thought about the white screen with the doodles above an empty search. Maybe you thought about the colorful logo or even just the G. There is no way to think about Google, which is something that is purely a concept, without thinking of the design of it. Their designers have worked hard so that when you think Google, there is an imprint on your brain.

Well implemented design, even subtle, can improve all interactions a client has with your site or product. Maybe if there’s an area on your website that is getting ignored and you want to draw attention to it. Is there a monthly special that needs updating? A well designed slider or call to action can turn an obfuscated item into a spotlight hero.

Why should you go with a professional designer rather than finding a designer on the cheap? Well, just because your cousin has a hammer does not mean they are a carpenter. The same goes with design. A lot more goes into well crafted design than adding images and some text. A good designer will use your branding as the guide through the entire project. From fonts to colors, we pair complementary color palettes and typography to bring your brand forward.

Cut through the noise and get the ROI with engaged customers with goal-driven design at WebCitz.

White Papers, eBooks, and Case Studies

Information can be dry. Most people see paragraphs of text and just ignore it. If getting the stats and information across to people quickly, infographics are essential. Infographics paired with easy to read information will make your information more visually appealing, easier to comprehend, keep readers engaged and drive up your brand quickly. Infographics can make a PowerPoint presentation go from a boring amateurish attempt to a highly polished sales aid.

There are a glut of great ways to draw attention to information with movement on website designs to direct clicks into proper funnels. All information gains a bit more prestige and importance when paired with thoughtful outcome driven design.

Think about the last time you used a website. When is the last time you read any of the content provided in paragraphs. Even this paragraph you’re reading now, there’s a good chance that you might not be reading it, but you probably saw the graphic next to it. If we put relevant information in that image, you would have gathered that without reading this text. If you need information absorbed quickly, there are no better options than easy to read infographics.

Logo Design

What does a logo do? The logo is the first thing most people will see when they think of your business. It’s the start of your branding. Your logo could be something complex or something simple like a wordmark. There are many different styles of logo to consider. Do you want it to be serious? Cartoony? Bold? Modern? Clever? This is usually how a client first sees you, so you want to greet them with the feeling you’re looking for. Colors are another important step. Many colors have a psychology and mood to them. Blues are trustworthy, Reds and Yellows are hungry colors, so are used with food often. Greens often feel fresh. How about fonts? Font preferences can change rapidly. Currently bold sans-serif fonts are popular, while in the 80s, rounded fonts like Cooper Black or stripped fonts ruled the day. There are thousands upon thousands of fonts to help make your logo to complete your perfect look. Finally, think about how your logo will look on different backgrounds. How it will look big and small. Is it readable at all sizes? Sometimes super detailed images look unreadable in a small format.

What’s our process for designing logos? We will discuss your thoughts and ideas and listen to what you like. After our meeting, we will provide several examples of designs to start a conversation. These can range from hand drawn to clean and modern depending on your preferences. We work with vectors so your logo is ready for print and will scale perfectly, no matter the size. You have the complete approval process as we work out your exact vision. When the design process is finished, we will send you PDFs, Illustrator files, and any other file formats you require. You’ll get dark background and light background versions of your new logo so it will look great over any background. Full branding packages are available complete with style guides.