How to Rank Personal Trainer Websites on Google
Here are our favorite tips to optimize the online presence of personal trainers, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and other personal trainers.
1.) Technical SEO Tips for Personal Trainers
Technical SEO refers to optimizing your fitness company website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your personal trainer website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your website’s loading speed using a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your personal trainer website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement local business schema markup to assist search engines in better comprehending your fitness content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your personal trainer website’s crawl errors and promptly resolve them. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Personal Trainers
On-page SEO involves optimizing each page of your personal trainer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality content that targets your audience’s search intent. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant personal trainer keywords in your website’s page titles and meta descriptions.
- Optimize your personal trainer website’s headings and subheadings with target fitness keywords.
- Include personal training keywords in image alt tags to help search engines comprehend the context of your fitness images.
- Use internal linking on your personal trainer website to aid search engines in comprehending the structure and hierarchy of your fitness content.
- Use descriptive URLs with relevant fitness keywords.
- Display client testimonials prominently on your website.
- Scan your personal fitness website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Personal Trainers
Off-page SEO involves all the actions taken outside of your fitness company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant personal training websites, such as health and fitness blogs.
- Establish and maintain a strong presence on social media platforms to interact with personal training clients and promote your services.
- Encourage satisfied personal training clients to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses, particularly those in the fitness industry, to cross-promote services and build backlinks.
- Create listings in health or fitness directories and citation sites to increase visibility.
- Create informative and shareable infographics related to health and fitness topics.
- Make videos to showcase your services and build engagement with potential clients.
- Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
A Few of Our SEO Experts
SEO Cost Calculator
Answer a few questions to see estimated pricing, then call 800-796-8263 or send us an email to get started!
Top Keywords for Personal Training SEO
Looking for suggested keywords to target within the SEO campaign for your personal training business? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for a personal training business, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of fitness services you’d like to promote in your area. Maybe you specialize in weight loss and want to attract more clients. Perhaps you just don’t feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Personal Trainers
- Personal trainer [city/area]
- Weight loss [city/area]
- Strength training [city/area]
- Cardio training [city/area]
- HIIT workouts [city/area]
- Functional training [city/area]
- Flexibility training [city/area]
- Sports-specific training [city/area]
- In-home training [city/area]
- Group training [city/area]
- Online training [city/area]
- Virtual training [city/area]
- Nutrition coaching [city/area]
- Mind-body fitness [city/area]
- Pre- and post-natal training [city/area]
- Senior fitness [city/area]
Keyword Tip #1: Personal trainers often target keywords related to their fitness specialty, expertise, and location. This helps you attract potential clients who are searching for fitness services or expertise nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, “in-home personal training for seniors in Boston” may be easier to rank for than just “personal training”.
Hear what our customers are saying
C. Vicki Gold, PT, MA
I couldn't be much happier with WebCitz than I am today. Compared to previous web services I have experienced, the WebCitz team has been the most responsive and effective. They were patient as they helped me develop my current website, and they are always available when I have questions or want to make changes. Having that kind of personal service is extremely valuable and appreciated when you're a small business owner like me. :-)
Vancouver Sailing Club
Our club provides a sailing environment that depends on our website to do 100% of our marketing and payments. Over the past 12 years I have relied on WebCitz to develop our content and payment system. The best complement I can make about their services are that they have consistently improved our business and for the most part of each year are invisible to our operation. Reliability and proactive maintenance have provided an effective website experience for our new students and members.
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Sarah Grantham
Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Cassie Richards
Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
