Microsoft Advertising (Bing Ads) Management

Get More From Bing Ads

If nearly 20% of all online searches are performed on Bing, why focus 100% of your budget on Google Ads? Take advantage of Bing Ads today!

100+ Managed Paid Ads Campaigns
Managed Paid Ads Campaigns
19 Years of Experience
Founded 19+ Years Ago
40+ Paid Ads Case Studies
Paid Ads Case Studies
Webcitz, Digital Marketing Agency

Experienced Microsoft Ads Management

We are a results-driven Bing Ads company with more than 19 years of experience helping local businesses and ecommerce websites improve their paid advertising.

To target relevant audiences and build brand awareness, our paid ads account managers can help you leverage any campaign type within Microsoft Ads. Through this ad platform, we can help you target customers at any stage of the customer journey on search engines and third-party websites. From there, we can help you integrate solutions that bring clarity to PPC campaign performance and conversion tracking to help you understand how to best scale your Bing Ads.

As a full-service Microsoft advertising services agency, we have onsite graphic design, content writing, and video marketing teams ready to build out stunning creatives that capture the attention of your target audience.

Forbes Council

Our Bing Ads Management Service

Hiring us as your Bing Ads manager can be a smart investment your business.

Bing Ads is a powerful platform that allows your business to reach a large, targeted audience through PPC campaigns.

However, effectively managing a Bing Ads campaign can be time-consuming and it requires a certain level of expertise.

Our professional Microsoft advertising managers can help you achieve better results from your Bing ad spend by managing and optimizing your campaigns.

1.) Create and optimize effective campaigns

One of the main benefits of hiring us as your Bing Ads management company is that we have the knowledge and experience to create and optimize effective campaigns on the Microsoft search engine.

As a professional Bing Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful PPC tools available.

We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.

2.) Save you time and money

Another advantage of hiring our Bing Ads agency is that we can save your business time and money.

Running a Bing Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.

These tasks can be time-consuming and may require a lot of attention.

Our Bing Ads experts can take on these tasks, allowing you to focus on other aspects of your business.

3.) Provide valuable insights and reporting

Our Bing Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.

We can also give you insights about the target audience, trends, and future potential of your campaigns.

This can help you make more informed decisions about advertising budget planning and business forecasting.

4.) Stay compliant with Bing Ads policies

Finally, as a Microsoft advertising manager, we can help you stay compliant with Bing Ads policies.

Bing has strict policies in place to protect it’s search users from misleading or inappropriate ads.

Our professional Bing Ads managers are familiar with these policies and will ensure that your PPC campaigns comply with them, avoiding any potential penalties or suspension.

If your PPC ads are flagged, we can help you through the appeals process.

A Few of Our Bing Ads Experts

Pricing for Bing Ads Management

The price of our Bing Ads management service is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for Bing Ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

Facebook Ads Management


  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.
Sign Up!

Google Ads Management


  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.
Sign Up!

How We Measure the Success of Bing Ads

Measuring the success of Bing Ads campaigns is crucial to understanding the effectiveness of your Bing ad spend and making data-driven decisions for your future.

Let’s briefly discuss some of the metrics and tools we commonly use in our Microsoft ads management services.

Metrics we monitor

Here are a few key metrics to focus on when evaluating the success of your Bing Ads services:

  • Click-through rate (CTR): This is the percentage of people who click on an ad after seeing it on the search engine or external website. A higher CTR generally indicates that the ad is relevant and engaging.
  • Conversion rate: This is the percentage of people who complete a desired action, such as making a purchase or filling out a contact form.
  • Cost per acquisition (CPA): This is the total cost of the campaign divided by the number of conversions.
  • Return on investment (ROI): This is a measure of the profit or loss generated by a campaign.
  • Impressions: This is the number of times your ads have been shown.
  • Bounce rate: This refers to the percentage of visitors who land on your website, but leave without navigating to another page.

Tools we use

There are several tools that can be used to measure the success of Bing Ads campaigns, including:

  • Bing Ads: The platform itself provides a range of built-in metrics and reports that can be used to measure the performance of a campaign, including click-through rate, conversion rate, cost-per-acquisition, and return on investment. There are metrics for ads run on the search engine and within the audience network.
  • Google Analytics: This tool can be used to track the behavior of website visitors who come from ads and understand the impact of campaigns on website engagement and revenue.
  • Wicked Reports: Wicked Reports is an attribution and digital marketing analytics platform that helps businesses to understand their customer acquisition and sales metrics. The platform provides data on customer behavior, engagement, and conversion rates, which can help businesses to optimize their search engine ads and improve ROI.
  • Triple Whale: Triple whale is another ad attribution and search ads analytics platform that is hugely popular with direct to consumer brands running a Shopify website.

What to Look for in a Bing Ads Manager

When looking for a Bing Ads management company, there are several key factors to consider, including:

  • Experience: Look for a Bing Ads agency or expert who has experience managing ad campaigns for businesses similar to yours. They should be able to demonstrate their ability to create effective campaigns, track results, and optimize ads based on data.
  • Knowledge of trends and best practices: A good Bing Ads manager should be knowledgeable about the latest trends and best practices for PPC advertising through Bing. They should be able to help you stay up-to-date with the latest features and advertising options.
  • Strong analytical skills: A good dedicated account manager or team should have strong analytical skills and be able to analyze data, identify patterns, and make recommendations to improve the performance of your campaigns.
  • Strategic thinking: An ideal Bing Ads manager or agency should be able to think strategically, understand your goals, and develop PPC advertising campaigns that support those business goals.
  • Communication skills: A great Microsoft advertising agency should be able to clearly communicate with you, and be able to explain the reasoning behind their decisions and recommendations.
  • Campaign optimization: Look for a Bing Ads manager who can optimize campaigns based on data, and can test different ideas to improve their performance.
  • Flexibility: Choose a team who can adapt to changes in the market and different challenges your business may face on the Bing Ads platform.
  • Transparent reporting: Make sure to find a Bing Ads agency that provides transparent and accurate reporting. This will help you get a clear understanding of the performance of your campaigns and make data-driven decisions.

It’s worth mentioning a great Bing Ads management team should have a mix of personnel with technical skills and creative flare to create compelling PPC ads that resonate with your target audience.

This blend of qualities can help you to reach your target goals more quickly.

Therefore, don’t hesitate to ask for references, testimonials, and case studies to get a better understanding of their capabilities.

Bing Ads FAQs


What is Bing Ads or Microsoft Advertising management?

Bing Ads, now rebranded as Microsoft Advertising, management involves the creation, optimization, and monitoring of advertising campaigns on the Bing search engine and its partner networks. Our service encompasses keyword strategy, ad design, bid management, and thorough performance analysis.


How is Bing / Microsoft Advertising different from Google Ads?

While both are search advertising platforms, they target different user bases. Bing and its partner networks reach a unique audience that might not be covered by Google Ads. By advertising on both platforms, you can achieve more comprehensive market coverage.


Why should my small business consider advertising on Bing?

Bing holds a significant share in the search engine market, especially in certain demographics and regions. Advertising on Bing can provide competitive CPCs (Cost Per Click) and access to an audience that’s less targeted by competitors.


How do you determine the right keywords for my Bing campaigns?

We use specialized keyword research tools and analyze Bing-specific search trends to pinpoint the most effective keywords for your business. This ensures you reach your target audience effectively.


What’s the minimum budget requirement for Microsoft Advertising?

There isn’t a strict minimum budget, but based on competition and industry benchmarks, we can recommend an optimal budget to ensure your ads achieve the desired visibility and results. At a minimum, your ad spend should be at least as much as you are paying for management services.


How will I know how my Bing Ads campaigns are performing?

Transparency is key. We provide regular and detailed reports, highlighting essential metrics like click-through rates, average cost per click, conversions, and overall ROI. This helps you understand the impact and value of your investment.


Is Bing Ads suitable for businesses targeting local customers?

Absolutely. Bing Ads has robust location targeting options that allow businesses to reach local customers efficiently, ensuring that your ads are shown to potential customers in specific cities or regions.


Why choose your agency for Bing / Microsoft Advertising management?

Our certified professionals have in-depth knowledge of the Bing platform and its unique nuances. We’re committed to driving results and providing the best ROI for your ad spend, ensuring your business taps into the full potential of Bing’s audience.

Our 8-Step Bing Ads Management Process

If you’re a first-timer, we start with creating your Bing Ads account. Alternatively, if you’ve already been running Google Ads we’ll just ask for your Google account number so we can add you to our management system, then port over those campaigns to your Bing Ads account to save set up time.

After that, we’ll move into other phases of Bing Ads management including:

1.) Defining ad campaign goals

Before we start running or optimizing your ads, it’s important we clearly define your campaign goals.

What do you want to achieve with your advertising efforts?

This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we’ll utilize.

2.) Choosing targeting options

Bing Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.

Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.

3.) Keyword research

Bing Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.

These keywords will determine when your ads show up in search results or in display ads.

Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.

4.) Creating ad groups and ads

Once we’ve found the targeted keywords, we can create ad groups and ads within your Bing Ads account.

Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.

This will help us test different messages (or angles) and determine which ads perform best.

5.) Setting up and implementing conversion tracking

This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.

This is important in optimizing Microsoft Ads campaigns and understanding if the ROI is positive.

6.) Monitoring campaign performance

Regularly monitoring the performance of your PPC ads is an important aspect of managing a Bing Ads campaign.

We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.

7.) Optimizing and adjusting campaigns

Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.

Continuous optimization of the Bing Ads account is critical to improving the overall performance of the campaign – it won’t always be “right” the first time.

8.) Reporting

Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.

This will help us reassess the Bing Ads campaigns to see if bigger changes need to be put in place.

Hear what our customers are saying

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\’t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Web Design Experts

FREE PPC Services Consultation

Schedule a no cost, no obligation phone call to discuss digital marketing strategy with our team. It's quick and easy!

Schedule Now

Blog Articles Related to Microsoft Advertising (Bing Ads) Management

Industries We Serve

When looking for a paid advertising expert, it helps to find a freelancer or agency with a strong background in multiple ad platforms such as Facebook Ads, Google Ads, and Bing Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important.

Check out how we've been able to help people across multiple business industries implement ROI-driven paid advertising campaigns.