If nearly 20% of all online searches are performed on Bing, why focus 100% of your budget on Google Ads? Take advantage of Bing Ads today!
Google is clearly the leader among search engines, but not everyone uses it.
Sounds surprising? Well, if you only focus on Google advertising, you are losing about 17% of Bing searches. In fact, Microsoft Bing receives around 936 million unique monthly visitors from all over the world. After all, every time someone commands Alexa or Cortana to search for anything, they are practically using Bing search.
So, your business could earn a higher ROI through Bing Ads. But again, not everyone is an expert on digital marketing and online advertising, especially Microsoft advertising. That’s when we can help you out with Bing Ads management services.
Let’s compare the online marketplace with a political scenario.
In a society with multiple political parties, one or a few enjoy the majority of support. Then there are those that form the minority. Although the minority does not win the election, they can still be catalysts for change.
As such, investing in Bing Ads will help in search engine optimization (SEO) as there are fewer searchers and hence, less traffic. So, the amount of money you put into advertising in the Bing search engine will be much less, yet you’ll reach the target customers and gain more leads.
Okay, before you come at us, we’ll be honest - Google gets the lion’s share of the search ads. So, obviously, it’s a much more diverse platform to reach your audience.
Yet, there are some factors in which Bing has the edge over Google, which are as follows…
Your main aim is to get your ad at the top of the SERPs to get more viewers who may eventually turn into customers. And that’s when Bing takes the cake with its additional features.
The underrated search engine allows you to target ads according to language, location, ad scheduling, and more. And while Google restricts you to the campaign, Bing allows you to set these targets at the ad group level.
Bing further allows you to target your ads to the entire search network or certain search engines and partner sites. On the other hand, Google has this option along with age and gender targeting for the display network only.
Also, Bing boasts all the traditional ad extensions that Google offers and a lot more.
We especially like the image extension offered by Bing, wherein you can upload an image that will appear next to your ad. Each image can be associated with a unique URL from your website. So, we suggest linking different pages of your website to each image.
While creating an ad copy for Bing, you even have the liberty to add “call to an action” buttons. You can experiment with buttons like Sign Up, Call Us, Reserve, Buy Now, etc., that will move the viewer to a corresponding action page.
By using Bing Ads, you can even add social extensions like a Skype button to your website.
Bing Ads allow you to target customers on the basis of the following…
These ad targeting options let you narrow the audience base and hence, gain more qualified clicks and eventually generate more leads. Coming to the type of Bing Ads you can choose from, there are mainly three types of advertisements for online businesses.
Text ads from Bing are basically those which are displayed around the organic search results when someone searches for certain keywords.
These ads guarantee a broader reach and more flexibility. As such, your ad will be visible on Microsoft-owned websites, Yahoo!, and other partners.
Last but not least, you can advertise your products on the Bing search result page and include texts, images, company names, and more. We highly recommend this format for e-commerce and retailer websites.
Using Bing Ads is one thing and employing it strategically for your PPC campaign is another. That’s when we come into the picture with our team of marketing pros who are always in tune with the latest search market trends.
First off, we’ll help with the Bings Ads set up so you can get customers that will stay! In case you’re wondering, you don’t need to know any of the technical jargon - we’ll handle everything to make the process easy.
We’ll analyze keyword-specific factors like cost-per-click, impressions, etc. by studying industry vertical-focused insights. On the way, we’ll provide up-to-date actionable data because no plan can be successful without visualizing the progress. Not to forget, our experts will be at your beck and call whenever you need our assistance.
So, don’t lose out on those precious clicks, and become the leader in online advertising with our Bing Ads management services today!
Bing Text Ads are paid per click (PPC) ads that can be found at the top or bottom of search result pages, and feature text and text links that marketers use to promote their brand, message and products. One of the many benefits of search ads is that they show in highly visible areas on the search results page, which is where people first look for information. Additionally, text ads can be configured to show only when specific words or phrases are present in the search query, which means you can choose to target only high-intent search users. Bing has even changed their standard text ads to extended text ads in order to allow their advertisers to have more customizability.
Utilize Bing Text Ads to immediately increase your website traffic and target qualified leads that are most likely to convert.
Bing audience ads previously known as Bing intent ads, was created for brands to be able to receive non-search traffic by utilizing strategic placements throughout the Bing partner sites. These ads are often found placed organically within a web page's content, such as a blog post, and provide brands with a more integrated way to interact with users.
Running the Bing Audience Network is the Microsoft Graph. The Microsoft graph works by matching the customer data sets with machine learning to connect businesses with the customers that will be most interested in what they have to offer. Bing fills billions of global searches monthly generating quality intent signals. The Microsoft Graph uses search and web activity as well as Microsoft demographic and LinkedIn professional profile information to create a dataset with knowledge of consumers' interests and preferences.
You can utilize Bing Audience Ads to immediately increase your website traffic and target qualified leads that are most likely to convert in your sales funnel.
Bing Product Ads uses your product data feed to display engaging and content rich ads to consumers on Bing. These kinds of ads display while users are performing product-related searches. Bing charges you for Product Ads on a PPC basis. This means you only pay when a user clicks on your ad to visit your website. Once on your website, you have the chance to convert the visitor into a customer. Though, they are different from Bing's text-based PPC ads. With a standard Bing text ad, you set keywords you want to target. With Product Ads, Bing uses the information in your product data feed to match your products with the queries of users.
You can utilize Bing Product Ads to immediately improve your ad engagement and target qualified leads to increase your conversion rates.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!
When looking for the best PPC experts in the United States, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies in the United States! Look at how we've been able to help improve paid ad performances for businesses throughout the United States!