If nearly 20% of all online searches are performed on Bing, why focus 100% of your budget on Google Ads? Take advantage of Bing Ads today!
We are a results-driven Bing Ads company with more than 19 years of experience helping local businesses and ecommerce websites improve their paid advertising.
To target relevant audiences and build brand awareness, our paid ads account managers can help you leverage any campaign type within Microsoft Ads. Through this ad platform, we can help you target customers at any stage of the customer journey on search engines and third-party websites. From there, we can help you integrate solutions that bring clarity to PPC campaign performance and conversion tracking to help you understand how to best scale your Bing Ads.
As a full-service Microsoft advertising services agency, we have onsite graphic design, content writing, and video marketing teams ready to build out stunning creatives that capture the attention of your target audience.
Hiring us as your Bing Ads manager can be a smart investment your business.
Bing Ads is a powerful platform that allows your business to reach a large, targeted audience through PPC campaigns.
However, effectively managing a Bing Ads campaign can be time-consuming and it requires a certain level of expertise.
Our professional Microsoft advertising managers can help you achieve better results from your Bing ad spend by managing and optimizing your campaigns.
One of the main benefits of hiring us as your Bing Ads management company is that we have the knowledge and experience to create and optimize effective campaigns on the Microsoft search engine.
As a professional Bing Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful PPC tools available.
We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.
Another advantage of hiring our Bing Ads agency is that we can save your business time and money.
Running a Bing Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.
These tasks can be time-consuming and may require a lot of attention.
Our Bing Ads experts can take on these tasks, allowing you to focus on other aspects of your business.
Our Bing Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.
We can also give you insights about the target audience, trends, and future potential of your campaigns.
This can help you make more informed decisions about advertising budget planning and business forecasting.
Finally, as a Microsoft advertising manager, we can help you stay compliant with Bing Ads policies.
Bing has strict policies in place to protect it's search users from misleading or inappropriate ads.
Our professional Bing Ads managers are familiar with these policies and will ensure that your PPC campaigns comply with them, avoiding any potential penalties or suspension.
If your PPC ads are flagged, we can help you through the appeals process.
The price of our Bing Ads management service is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for Bing Ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
Measuring the success of Bing Ads campaigns is crucial to understanding the effectiveness of your Bing ad spend and making data-driven decisions for your future.
Let's briefly discuss some of the metrics and tools we commonly use in our Microsoft ads management services.
Here are a few key metrics to focus on when evaluating the success of your Bing Ads services:
There are several tools that can be used to measure the success of Bing Ads campaigns, including:
When looking for a Bing Ads management company, there are several key factors to consider, including:
It's worth mentioning a great Bing Ads management team should have a mix of personnel with technical skills and creative flare to create compelling PPC ads that resonate with your target audience.
This blend of qualities can help you to reach your target goals more quickly.
Therefore, don't hesitate to ask for references, testimonials, and case studies to get a better understanding of their capabilities.
Bing Ads, now rebranded as Microsoft Advertising, management involves the creation, optimization, and monitoring of advertising campaigns on the Bing search engine and its partner networks. Our service encompasses keyword strategy, ad design, bid management, and thorough performance analysis.
While both are search advertising platforms, they target different user bases. Bing and its partner networks reach a unique audience that might not be covered by Google Ads. By advertising on both platforms, you can achieve more comprehensive market coverage.
Bing holds a significant share in the search engine market, especially in certain demographics and regions. Advertising on Bing can provide competitive CPCs (Cost Per Click) and access to an audience that's less targeted by competitors.
We use specialized keyword research tools and analyze Bing-specific search trends to pinpoint the most effective keywords for your business. This ensures you reach your target audience effectively.
There isn't a strict minimum budget, but based on competition and industry benchmarks, we can recommend an optimal budget to ensure your ads achieve the desired visibility and results. At a minimum, your ad spend should be at least as much as you are paying for management services.
Transparency is key. We provide regular and detailed reports, highlighting essential metrics like click-through rates, average cost per click, conversions, and overall ROI. This helps you understand the impact and value of your investment.
Absolutely. Bing Ads has robust location targeting options that allow businesses to reach local customers efficiently, ensuring that your ads are shown to potential customers in specific cities or regions.
Our certified professionals have in-depth knowledge of the Bing platform and its unique nuances. We're committed to driving results and providing the best ROI for your ad spend, ensuring your business taps into the full potential of Bing's audience.
If you’re a first-timer, we start with creating your Bing Ads account. Alternatively, if you've already been running Google Ads we'll just ask for your Google account number so we can add you to our management system, then port over those campaigns to your Bing Ads account to save set up time.
After that, we'll move into other phases of Bing Ads management including:
Before we start running or optimizing your ads, it's important we clearly define your campaign goals.
What do you want to achieve with your advertising efforts?
This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we'll utilize.
Bing Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.
Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.
Bing Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.
These keywords will determine when your ads show up in search results or in display ads.
Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.
Once we've found the targeted keywords, we can create ad groups and ads within your Bing Ads account.
Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.
This will help us test different messages (or angles) and determine which ads perform best.
This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.
This is important in optimizing Microsoft Ads campaigns and understanding if the ROI is positive.
Regularly monitoring the performance of your PPC ads is an important aspect of managing a Bing Ads campaign.
We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.
Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.
Continuous optimization of the Bing Ads account is critical to improving the overall performance of the campaign - it won't always be "right" the first time.
Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.
This will help us reassess the Bing Ads campaigns to see if bigger changes need to be put in place.
When looking for a paid advertising expert, it helps to find a freelancer or agency with a strong background in multiple ad platforms such as Facebook Ads, Google Ads, and Bing Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important.
Check out how we've been able to help people across multiple business industries implement ROI-driven paid advertising campaigns.