CPC Calculator

Your CPC is
  • 1

    Enter the total cost

    Determine how much you spent on all of the ad clicks of your received ad that you're calculating for. That means if your ad has had four clicks and two of your ad clicks was $0.50, one was $0.30, and the other was $0.20, you'd input $1.00 as your total cost in our CPC calculator on the right.

  • 2

    Enter the number of clicks

    To determine how many clicks your ad received you would look at the analytics from your ad and look at where it says "Clicks" and take that number, or using the same example, you'd input 4 in the "Clicks" field of our CPC calculator on the right.

  • 3

    See what your CPC is!

    When you click "Calculate" after you have put in all of your information, you'll get the cost-per-click calculation for that ad. For more information on how CPC can help improve your campaigns, read below!

Frequently Asked Questions about CPC Calculator


What is a CPC?

When a user clicks on one of your PPC ads it takes them to your website therefore counting as a visit, or an interaction with your product or service. Each of those clicks in a PPC campaign represents attention from a person who is searching for something that you offer. CPC stands for cost per click and is the amount you spent to get that consumer to click on your ad.


Why is CPC Important?

You might be curious as to how calculating your CPC is important. If you have a CPC that is too high, it is hard to have a good return on investment, or ROI, for your ad or business. It's easy for advertising costs to add up, and if you don't keep track of your marketing metrics like CPC, you could find yourself in a tough spot. Your return on investment, whether you're cost per each action is high or low, will tell you how much you are paying for clicks, and by what kind of quality you are getting for that investment.

For example, if you are an ecommerce store, and you only receive a small amount of clicks on your ad and your CPC is rather high, you most likely will lose more money in advertising the product than you'll make on actually selling said product. This can quickly cause a negative ROI for your business, and if you have a negative ROI, your marketing campaign isn't as successful as it could be.


What is an Average CPC?

The overall average CPC varies by industry and business type so it is hard to pinpoint an accurate overarching number. However, a baseline number that seems to fit the best as an average CPC across all industries is around $2. If your average cost per click is higher than these benchmarks, you're probably paying too much and want to take a look at what aspects of your campaign are negatively impacting your metrics.


What Affects Your CPC?

It is important to know the factors that affect your CPC metric in order to fix any potential problems with your campaign:

Bid Strategy

Having the right bid strategy is important in the performance of your PPC campaign and effects if your CPC is high or low. Bidding is basically an action for ad space based on chosen keywords. If others have placed bids on the same keywords as you have, the ad auction kicks off with the goal of determining who gets the ad space based on each bidders ad rank, or positioning by using a formula looks at both maximum bid and quality score. Using a max bid is how much you're willing to pay every time someone clicks your ad. You'll have to place a realistic max bid if you want to win over ad space from other advertisers.

Quality Score

Google assigns a quality score between 1 and 10 to every advertisement. Your quality score depends on three factors — ad relevance, landing page experience, and ad click-through rate. That score is multiplied by your bid to find your rank in the ad auction. If you have a high quality score, you can end up paying less to earn a top ad position.

Ad Rank

Google calculates ad rank and uses it to determine the placement of your ad in search engine results, or if your ad will appear at all. Google calculates this metric using your bid amount, your ad quality at auction, ad rank thresholds, the context of a search query, and the anticipated impact of ad extensions.


How Can I Lower My CPC?

There are a few ways you can lower your CPC, but we'll talk about two of the most effective tactics.

Utilize Long-Tail Keywords

Long-tail keywords are not used as frequently mostly because many ad campaign creators think that it is too specific for users to search it. However, long-tail keywords have more words within them and are far more detailed than short-tail keywords, and are actually more tailored to a specific audient. You're right to believe that this term gets far fewer searches than its generic counterpart, but the magic of long-tail keywords is that the users searching for them are typically ready to convert.

Someone searching for a general category could be in the research phase of their buying process. Whereas when someone searches for a long-tail keyword, this query belongs to someone who knows the exact product they want to buy.

Long-tail keywords cost less to target because fewer users are searching for them. But what most business owners don't realize is that even though these keywords receive fewer searches, the searches they do receive come from qualified leads. Targeting long-tail keywords is an excellent strategy for lowering your CPC because you'll spend less on each click but still receive a positive ROI.

Optimize Your Reach

To help lower your CPC, you need to ensure that the audience that is viewing your ads has high intent. To find those consumers that have high intent on buying your product or service, you first need to try to identify new, relevant and valuable clicks, the distribution of your budget will be improved substantially. In order to achieve this, you will have to research new PPC keywords and search advertising opportunities. But you can't just expand without also paring back you need to simultaneously eliminate irrelevant or overpriced clicks from your campaigns. You can calculate metrics for profitability using our free calculators for PPC campaigns.

Continually looking for negative keywords and assigning them in your Google Ads account helps to control your average CPC by removing the traffic from searchers that have no intent on purchasing what you have to offer. So as you are adding new keywords to your AdWords account, be sure to remove the keywords that will only harm you CPC.

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