CTR Calculator

Calculate CTR

  1. Enter the number of clicks:
    In order to find your CTR, you first need to calculate the number of clicks your ad or content receives. Once you find the number of clicks, place that number in the field that says "Clicks" in the CTR calculator to your right.

  2. Enter the number of impressions:
    You get an impression every time an ad is shown to a consumer. You can find how many impressions an ad has by monitoring your campaign in Google Analytics. Input this number in the field labeled "impressions" in the CTR calculator.

  3. Click on the "Calculate" button. Your results will be shown in the CTR box:
    Learn more about your CTR and how it can affect your ad campaign below!

CTR (Click-Through Rate) Calculator

Benefits of Using a CTR Calculator

Your CTR is an essential metric to your marketing strategy, and it\'s vital to measure your CTR regularly to ensure the best results. If you notice that your ads are not receiving adequate conversions, you can start by using a click-through rate calculator to find out how often users are clicking on your ads. Utilizing a CTR calculator, you will be able to receive fast results. WebCitz provides PPC calculators to track all of your ad campaign metrics.

Using our CTR calculator every month allows you to look at your click-through-rate over time to help you see and understand how your ads are performing. This can help you identify problem ads and if they need edits. An online CTR calculator is a must-use tool for every marketer.

Frequently Asked Questions about CTR Calculator


What is CTR?

CTR, or click-through rate, is determined by how many times a user clicks on an ad or the ad link and arrives at the page you have designated. It is closely related to CPC that measures how much it costs for each click. As a metric, CTR tells you how relevant searchers are finding your ad to be. If you have a:

High CTR: users are finding your ad to be very relevant.
Low CTR: users are finding your ad to be less relevant.

If your campaign does not have a high CTR, it's less likely that you are receiving a good amount of conversions as users aren't even arriving to your website. Meaning, you want to have a higher CTR because the more users that can get to your website the more likely they are to convert. The ultimate goal for any PPC campaign is to get qualified users to come to your website and perform a desired action, whether that is to fill out a contact form or to make a purchase. CTR is the metric to be tracking in order to improve your ad's relevancy and generate those desired actions.


What is a Good CTR?

Calculating the click through rate allows you to know how often people who are shown on your ad end up actually clicking on it to learn more or purchase. CTR can be useful in helping you to determine the quality level of your image, positioning, and keywords. The overall baseline for the average CTR for a search ad is 1.91%, and 0.35% for a display ad.


What Affects Your CTR?

There are a lot of different elements that can affect the CTR of your ads. Here are a few:


The appearance of your ad is essential to having a good CTR. For example, if the look of your ad fails to stand out from the rest of the page, it is unlikely that users will be intrigued enough to click on it. Use colors that pop off the page and create an ad that is simple and unique, all while beautifully displaying your product or service.

Ad Text

If you don't portray your product or service correctly to your consumers, they probably won't feel enticed to click. To get your consumer's attention and peak their interest in what it is you sell, you'll have to use engaging ad text to ensure that users are encouraged to learn more about your product or service by clicking your ad.

Audience Targeting

Targeting is an essential part of your ad. In fact, it's so important that if you don't do it properly, you can affect your CTR negatively. If you're targeting too broad of an audience, you might see a low CTR because that specific audience isn't interested in what you have to offer. Make sure that you're as specific as possible with your targeting so that you know your ads only appear to users interested in your product.


It is important to have a compelling offer in order to persuade your audience to click on your ad, if it is not compelling enough then you should rethink your offer. A compelling reason to want your product or service over a competitor is going to depend on what you have to offer vs them. The offer has to be enticing enough for your audience to have a clear reason to choose yours over another, meaning your offer cannot be vague, irrelevant or pointless. Capitalize on what makes your product unique and use that information in your ad. This shows your audience what makes your product special and adds more urgency to your ad.

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