A good sales funnel is a meticulously formatted customer journey designed to take a prospect and guide them step by step from the beginning towards your ultimate goal, which in most cases is a purchase. As opposed to a visitor on your website that has hundreds of options on where to click and what to read when visiting a page, sales funnels simplify that and in most cases offers customers 2 options at a time; either leave the funnel or proceed to the next step.
When used properly sales funnel have proven to be one of the most lucrative ways to market a product, oftentimes resulting in huge increases to conversion rates and lead generation opt-ins compared to a standard website. This will not only lead to more revenue for your business but happier customers as well as sales funnels are designed to enhanced a customers buying experience.
Building a sales funnel first starts by identifying your main objective. From there you can use popular sales funnel templates with a proven track record for success as a foundation. Ultimately, your sales funnel will become completely unique as it'll be catered to your ideal customers.
To illustrate this, you wouldn't want to use the same funnel to sell a $10,000 consulting service as you would a $12 eBook. That is exactly why there are tripwire funnels, webinar funnels, subscription funnels and many.. many more.
A squeeze page is an incredibly important page in a funnel, often being the first step in the sales process. Squeeze pages are designed to capture customer information oftentimes in exchange for something the customer wants.
An example would be a free guide in exchange for the user's email address and name.
A squeeze page is crucial for sales funnel to work, with few exceptions. This is because the convert incredibly well, and because most sales funnels rely on paid traffic, business owners can't afford to have customer leave their funnel without them getting something valuable out of them, i.e. and email address.
Free plus shipping is one of the many styles of sales funnels designed to sell products. F+S funnels work by offering a very inexpensive physical or digital product to get the customer to buy. This is in hopes that the customer then goes on to buy more expensive products afterwards to make up for the ad and product costs the business pays.
The funnel offers a product for free ($0) and in return asks for the customer to handle the shipping costs. In most cases since the product is very cheap or even free for the business to produce the payment the business receives from the customer covers both the actual cost of shipping and the product itself, leaving the business at breakeven.
One click upsells are a sales funnel bread and butter and is one of the main reasons sales funnel outperform websites by so much. Most funnels don't sell just one product but often multiple. This is where one click upsells come in.
Once a customer has entered in their credit card information to purchase one product in the funnel they won't ever have to do it again to purchase other items. Items that the customer didn't initially know about.
After buying their first product they now only need to click one button to "upgrade" their order, giving them the product and having their credit card charged automatically. This system is so seamless and works very well with impulse buying. With those two things combined you have a revenue generating machine.
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